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Nov-2024
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Overview
Market Insights Snapshot
Bake Sale has shown varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand maintained a consistent ranking at 9th place from September to November 2024, following a slight improvement from 10th place in August. This stability indicates a steady market presence, although it is noteworthy that Bake Sale did not break into the top 8. Meanwhile, in British Columbia, Bake Sale demonstrated a remarkable upward trajectory, moving from 5th place in August to securing the top position by November. This ascent suggests a strong brand resonance and increasing consumer preference in the province, contrasting with its more static performance in Alberta.
The sales figures further illuminate Bake Sale's performance dynamics. While Alberta saw a decrease in sales from August to October, there was a slight recovery in November, hinting at potential market challenges or seasonal fluctuations. In contrast, British Columbia's sales figures showed a robust upward trend, with sales peaking in November, aligning with the brand's climb to the number one spot. The absence of Bake Sale in the top 30 brands in any other category or province suggests a focused strategy on the Flower category within these regions. This concentrated approach may offer insights into the brand's strategic priorities and market positioning within the Canadian cannabis landscape.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated a remarkable upward trajectory, climbing from the 5th position in August 2024 to securing the top spot by November 2024. This ascent is indicative of a significant increase in market share and consumer preference, as evidenced by its sales growth over the months. Notably, The Loud Plug, which started ahead of Bake Sale in August at rank 2, experienced fluctuations, ultimately ranking 2nd in November, suggesting a competitive but volatile market presence. Meanwhile, BC Smalls showcased a steady rise from 12th to 3rd place, highlighting its growing influence but still trailing behind Bake Sale. These shifts underscore Bake Sale's strategic positioning and appeal in the market, as it outpaces its competitors in both rank and sales momentum.
Notable Products
In November 2024, All Purpose Flower Sativa (28g) maintained its position as the top-selling product for Bake Sale, with sales reaching 16,969 units, marking a consistent lead since August. All Purpose Flower Indica (28g) also held its steady second place throughout the months, showing a significant increase in sales from previous months. All Purpose Flower Indica (15g) climbed to the third position, improving from fourth in October and fifth in September, indicating growing popularity. All Purpose Flower Sativa (30g) remained stable at fourth place, demonstrating consistent demand. Grab Bag Pre-Roll 10-Pack (4g) saw a drop to fifth place in November, after holding a steady third position from August to October, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
