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Oct-2024
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Overview
Market Insights Snapshot
Bake Sale has shown varying performance across different provinces, with notable movements in the Flower category. In Alberta, Bake Sale experienced a slight decline in rankings, moving from 8th place in July 2024 to 9th place by October 2024. This downward trend is mirrored by a decrease in sales figures over the same period, indicating potential challenges in maintaining market share. In contrast, the brand has demonstrated significant success in British Columbia, where it climbed from 6th place in July to secure a strong 2nd place by September, maintaining this position through October. This upward trajectory is accompanied by a notable increase in sales, suggesting a robust demand for Bake Sale's Flower products in this market.
The contrasting performances of Bake Sale in these two provinces highlight the brand's varied market dynamics. While the steady decline in Alberta indicates potential areas for improvement or increased competition, the impressive rise in British Columbia suggests successful strategies or growing consumer preference. Interestingly, the brand's absence from the top 30 in other states suggests either a focus on these two key markets or challenges in penetrating additional regions. This duality in performance could provide insights into strategic decisions or market-specific factors influencing Bake Sale's success. For a more detailed understanding of their market strategies, further exploration into their sales tactics and consumer engagement in these regions would be beneficial.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated impressive growth, climbing from the 6th position in July 2024 to securing the 2nd spot by September and maintaining it through October. This upward trajectory in rank is indicative of a strong increase in sales, with a notable surge from August to October. While The Original Fraser Valley Weed Co. remains the leader, Bake Sale's consistent rise suggests a narrowing gap, particularly as it surpassed The Loud Plug, which held steady at 3rd place throughout the same period. Meanwhile, Big Bag O' Buds also showed improvement, moving from 11th to 4th, but still trails behind Bake Sale. These dynamics highlight Bake Sale's growing influence and potential to challenge the top position in the market.
Notable Products
In October 2024, Bake Sale's top-performing product was All Purpose Flower Sativa (28g), maintaining its consistent number one rank since July 2024, with sales reaching 14,167 units. The All Purpose Flower Indica (28g) also held steady at the second position throughout the same period. Notably, All Purpose Flower Indica (15g) climbed to the third rank in October from its previous fifth position in September. The Grab Bag Pre-Roll 10-Pack (4g) saw a slight decline, moving from third in September to fourth in October. All Purpose Flower Sativa (30g) rounded out the top five, dropping from fourth to fifth place compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
