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Dec-2024
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Overview
Market Insights Snapshot
Baked Bros has shown a strong performance in the Edible category in Arizona, consistently holding their position within the top three brands throughout the last quarter of 2024. Notably, they advanced from the third position in September and October to the second position in November and maintained this rank in December. This upward movement in ranking indicates a positive reception and increasing consumer preference for their products. Furthermore, the brand experienced a significant boost in sales from October to December, suggesting successful marketing strategies or product launches that resonated well with consumers during this period.
While Baked Bros has demonstrated solid performance in Arizona, the absence of rankings in other states or provinces in the top 30 for the Edible category suggests potential areas for growth and expansion. This could be viewed as a strategic opportunity for Baked Bros to diversify their market presence and capture a larger share of the edible market in other regions. The lack of presence in other markets might indicate either a focus on strengthening their position in Arizona or challenges in penetrating new markets, which could be an area of interest for stakeholders looking to understand the brand's strategic direction.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Baked Bros has shown notable resilience and growth, particularly in the latter months of 2024. While consistently maintaining a strong position, Baked Bros climbed from the third rank in September and October to the second rank in November and December. This upward movement indicates a positive trend in sales performance, surpassing OGEEZ, which dropped to third place after holding the second position initially. Despite the fierce competition, Baked Bros continues to trail behind the market leader, Wyld, which has maintained its top rank throughout the period. Meanwhile, Gron / Grön consistently held the fourth position, suggesting a stable but less competitive stance compared to Baked Bros. These dynamics highlight Baked Bros' capability to enhance its market share and challenge higher-ranked competitors, signaling a promising trajectory for future growth in the Arizona edible sector.
Notable Products
In December 2024, the top-performing product from Baked Bros was the Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its first-place rank for four consecutive months with a notable sales figure of 24,363 units. The Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack also held steady in second place, showing consistent popularity. Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained in third position, despite a slight dip in sales compared to November. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack consistently ranked fourth, with a steady increase in sales each month. Very Berry Live Hash Rosin Gummies 10-Pack re-entered the rankings in December, securing the fifth spot after missing from the November list, indicating renewed interest or improved availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
