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Jan-2025
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Overview
Market Insights Snapshot
Baked Bros has shown a dynamic performance in the Arizona market, particularly in the Edible category. The brand climbed from a rank of 3 in October 2024 to 2 in November and December, indicating a strong presence and growing popularity. However, in January 2025, they experienced a slight decline, dropping to the 5th position. This fluctuation could suggest seasonal changes in consumer preferences or increased competition. Despite this drop in rank, Baked Bros maintained a robust sales volume, peaking in December 2024, which highlights their consistent demand among consumers in the state.
While Baked Bros has demonstrated a notable presence in Arizona, it is important to note that the brand's rankings in other states or provinces are not available, suggesting they were not in the top 30 brands in those markets. This absence could be a strategic decision to focus efforts on strengthening their position in Arizona or could indicate opportunities for expansion into new regions. Understanding these dynamics can provide insights into the brand's market strategy and potential areas for growth. The data paints a picture of a brand that is well-received in its current market but may have untapped potential elsewhere.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Baked Bros has experienced notable fluctuations in its rank and sales over the past few months. Initially holding a strong position at rank 3 in October 2024, Baked Bros climbed to rank 2 in November and December, showcasing a significant upward trend in sales during these months. However, by January 2025, Baked Bros experienced a decline, dropping to rank 5. This shift could be attributed to the resurgence of Smokiez Edibles, which moved up to rank 3 in January, indicating a competitive push in the market. Meanwhile, Gron / Grön maintained a consistent rank of 4 throughout the period, suggesting stable consumer loyalty. The consistent top performance of Wana at rank 6, despite fluctuating sales, highlights the competitive pressure Baked Bros faces in maintaining its market position. These dynamics underscore the importance for Baked Bros to innovate and adapt strategies to reclaim its higher rank and sustain sales momentum in Arizona's edible category.
Notable Products
In January 2025, Baked Bros' top-performing product was Sleepy CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its position as the number one ranked product for four consecutive months, despite a decrease in sales to 16,465 units. Happy CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack also held steady in the second rank, continuing its consistent performance from previous months. Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained third, although sales figures dropped notably. Unwind THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack saw a similar trend, retaining fourth place but with decreased sales. Wild Strawberry Live Hash Rosin Gummies 10-Pack re-entered the rankings at fifth, showcasing a resurgence in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
