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Aug-2024
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Overview
Market Insights Snapshot
Baked (Canada) has demonstrated notable performance shifts across various categories and provinces, particularly in Alberta. In the Flower category, the brand experienced a significant upward movement from a rank of 91 in May 2024 to an impressive 19 in August 2024. This indicates a substantial increase in consumer demand and market penetration within this category. Conversely, their performance in the Vapor Pens category has been less consistent, with notable absences from the top 30 in June 2024, suggesting a potential area for improvement or increased competition in this segment.
While Baked (Canada) has shown strong growth in the Flower category, their fluctuating presence in the Vapor Pens category highlights a mixed performance across different product lines. The brand's absence from the top 30 in June 2024 for Vapor Pens in Alberta could be seen as a setback, yet their rebound to rank 62 in subsequent months suggests resilience and potential for recovery. This trend underscores the importance of category-specific strategies to maintain and enhance market position. Overall, Baked (Canada)'s performance in Alberta's Flower category is a positive indicator of their growing influence, while the Vapor Pens category presents opportunities for strategic refinement.
Competitive Landscape
Baked (Canada) has shown a remarkable upward trajectory in the Alberta flower category, climbing from a rank of 91 in May 2024 to an impressive 19 by August 2024. This significant rise in rank indicates a strong market acceptance and increasing consumer preference for Baked (Canada)'s products. In comparison, Broken Coast experienced fluctuating ranks, starting at 17 in May and ending at 18 in August, suggesting a relatively stable but less dynamic performance. Meanwhile, Boaz showed a consistent improvement, moving from 33 in May to 17 in August, closely matching Baked (Canada)'s final rank. Good Buds also demonstrated notable progress, advancing from 38 in May to 20 in both July and August. Freedom Cannabis maintained a more stable rank, hovering around the low 20s throughout the period. The competitive landscape in Alberta's flower market is clearly dynamic, with Baked (Canada) emerging as a significant contender, reflecting its potential to capture even more market share in the coming months.
Notable Products
In August 2024, the top-performing product for Baked (Canada) was PSC (28g) in the Flower category, which held the number one rank with a notable sales figure of 1558 units. The Pineapple Upside Down Terp Cartridge (1g) in the Vapor Pens category ranked second, maintaining a strong position from previous months. The Blueberry Terp Cartridge (1g), also in Vapor Pens, secured the third spot, consistent with its ranking in July. The Pineapple Upside Down Cake Infused Pre-Roll 3-Pack (1.5g) and Blueberry Cookies Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category held the fourth and fifth positions respectively, showing stable performance. Overall, PSC (28g) showed a significant rise from previous months, while other products maintained relatively stable rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
