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Dec-2024
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Overview
Market Insights Snapshot
Baked (Canada) has demonstrated a notable upward trajectory in the Flower category in Alberta. The brand's rank improved significantly from 43rd in September 2024 to 14th in November 2024, maintaining a strong position at 16th by December 2024. This leap in ranking is accompanied by a substantial increase in sales, suggesting a growing consumer preference for their Flower products. However, the brand's absence from the top 30 in the Pre-Roll and Vapor Pens categories highlights areas where Baked (Canada) might need to focus more effort to boost their market presence.
In the Pre-Roll category, Baked (Canada) did not secure a spot in the top 30 rankings in Alberta for the months reported, indicating a potential challenge in this segment. Similarly, the Vapor Pens category also saw Baked (Canada) outside the top 30, ranked only at 78th in October 2024. These rankings suggest that while the brand has seen success in the Flower category, there is room for growth and improvement in other product lines. Understanding these dynamics can help Baked (Canada) strategize effectively to enhance their market position across different categories.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Baked (Canada) has shown a remarkable improvement in its ranking from September to December 2024. Initially ranked at 43 in September, Baked (Canada) surged to rank 14 by November, before slightly dropping to 16 in December. This upward trajectory suggests a significant increase in market presence and consumer preference. In contrast, brands like San Rafael '71 maintained a steady position around rank 17, while Twd. improved from rank 34 in September to an impressive rank 14 by December, indicating strong competitive pressure. Meanwhile, Shred and Freedom Cannabis experienced fluctuations in their rankings, reflecting a volatile market environment. The data highlights Baked (Canada)'s potential to capture more market share if it continues its current growth trajectory, despite the competitive pressures from both stable and improving brands in the Alberta Flower market.
Notable Products
In December 2024, the top-performing product for Baked (Canada) was PSC (28g) from the Flower category, maintaining its number one rank from November with sales of 1753 units. The Pineapple Upside Down Cake Infused Pre-Roll 3-Pack (1.5g) held steady in the second position, consistent with its rank in November. Blueberry Cookies Infused Pre-Roll 3-Pack (1.5g) improved its standing, climbing from fifth in November to third in December, indicating a positive shift in consumer preference. The Blueberry Terp Cartridge (1g) remained in fourth place, showing stability in its performance over the months. Notably, the Pineapple Upside Down Terp Cartridge (1g) was absent from the December rankings, indicating a potential discontinuation or stock issue.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
