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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Bald Peak has shown notable improvement in the Flower category rankings over the past few months. Starting from a rank of 35 in October 2024, the brand's position slipped slightly to 38 in November. However, it made a significant leap to the 16th position by December and maintained this rank through January 2025. This upward movement is indicative of a strong performance in the Flower category, reflecting an increase in consumer demand or possibly strategic changes by the brand that have resonated well with the market.
Despite the positive trend in Oregon, it's important to note that Bald Peak did not appear in the top 30 brands for any other state or category during this period. This absence could be seen as a limitation in their market reach or competitiveness outside of Oregon. The sales figures in Oregon support the brand's success, with a noticeable increase from $165,575 in November to $368,339 in January, suggesting that their efforts are paying off in this particular state. However, the lack of presence in other states might indicate areas for potential growth or necessary adjustments in their strategy to expand their footprint beyond Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Bald Peak has shown notable fluctuations in its market rank over the past few months. Starting from a low position of 35th in October 2024, Bald Peak made a significant leap to 16th by December, maintaining this rank into January 2025. This upward trend in rank coincides with a substantial increase in sales, suggesting effective market strategies or product offerings that resonated well with consumers. In contrast, Rogue River Family Farms has consistently improved its rank from 36th to 17th, indicating a strong upward momentum that could pose a competitive threat. Meanwhile, The Heights Co. experienced a drop in rank from 15th to 30th in December before recovering to 18th in January, reflecting potential volatility in their market presence. Midnight Fruit Company has shown a steady climb, reaching 14th place by January, which could indicate growing consumer preference or strategic market positioning. Kaprikorn, while initially strong, saw a decline from 4th to 15th, suggesting potential challenges in maintaining its earlier momentum. These dynamics highlight the competitive pressures Bald Peak faces and underscore the importance of sustained strategic efforts to maintain and improve its market position.
Notable Products
In January 2025, Blueberry Muffins (1g) from Bald Peak emerged as the top-performing product, maintaining its number one rank from December 2024 with a notable sales figure of 7613 units. Rising to the second position is Maui Melon Bubblegum (1g), which was unranked in previous months, indicating a significant surge in popularity. Papaya Punch (1g) secured the third spot, showing its first appearance on the rankings. Wedding Cake (1g) followed closely in fourth place, also marking its debut in the rankings. Lastly, Marionberry Milkshake (1g), which ranked first in October 2024, has seen a decline, dropping to fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
