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Oct-2024
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Overview
Market Insights Snapshot
In the Oregon market, Bald Peak has demonstrated a significant upward trend in the Flower category over the past few months. Starting from a position outside the top 30 in July and August, they broke into the rankings at 29th place in September and further improved to 27th in October. This progression indicates a notable increase in brand visibility and consumer preference within the state. The steady rise in sales, culminating in a strong performance in October, suggests that Bald Peak's strategies in Oregon are resonating well with consumers, potentially due to product quality, effective distribution, or marketing efforts.
While Bald Peak's presence in Oregon is clearly on the rise, the absence of ranking data in other states or provinces suggests that the brand has yet to achieve a significant foothold outside this market. This could be viewed as a challenge or an opportunity, depending on their strategic goals. The lack of top 30 rankings in other regions could imply either a nascent stage of market penetration or strong competition that Bald Peak is yet to overcome. The brand's focus on Oregon may be a strategic choice, allowing them to consolidate and strengthen their position before expanding further. Observing their future movements and potential entry into new markets will be crucial for stakeholders and industry watchers.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Bald Peak has shown a promising upward trajectory in recent months, climbing from a rank of 50 in July 2024 to 27 by October 2024. This improvement in rank is indicative of a positive trend in sales performance, as Bald Peak's sales figures have steadily increased over this period. Notably, Cultivated Industries has also demonstrated significant growth, moving from rank 85 in July to 29 in October, suggesting a competitive push in the market. Meanwhile, Frontier Farms experienced fluctuations, peaking at rank 14 in August but dropping to 26 by October, which could present an opportunity for Bald Peak to capture more market share. Additionally, Excolo maintained a stable position, hovering around the mid-20s, while TH3 Farms showed a slight decline from rank 27 in July to 28 in October. These dynamics highlight Bald Peak's potential to further capitalize on its upward momentum amidst a competitive field.
Notable Products
In October 2024, the top-performing product for Bald Peak was Marionberry Milkshake 1g in the Flower category, which jumped to the first rank with a notable sales figure of 3265. Papaya x Honey Bananas 1g held the second position, maintaining a strong sales presence after previously ranking first in August. Blueberry Octane 1g, which was the top seller in September, fell to third place but still showed consistent sales performance. Trop Cherry Chitral 1g rose to fourth place, showing a significant improvement from its fifth rank in August. Blueberry Banana Muffin 1g, once the top product in July, settled at the fifth rank in October, indicating a shift in consumer preference over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
