.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bask (MA) has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand experienced a fluctuating ranking, starting at 30th in May 2024, dropping to 32nd in June, climbing to 23rd in July, but then falling to 40th by August. This volatility indicates a challenging market environment for Bask (MA) in the Flower segment. Despite the drop in ranking, the brand managed to achieve a notable sales peak in July, which suggests a potential for recovery if they can stabilize their market presence. The fact that they did not remain in the top 30 in August is a critical point for stakeholders to consider.
In contrast, Bask (MA) maintained a more consistent performance in the Pre-Roll category within Massachusetts. The brand held the 18th position in May and July, with slight dips to 20th in June and 21st in August. This steadier ranking trajectory indicates a stronger foothold in the Pre-Roll market compared to Flower. The sales trend also reflects this stability, with a peak in July followed by a minor decline in August. Overall, the Pre-Roll category appears to be a more reliable source of revenue and market presence for Bask (MA), highlighting the need for strategic focus on this segment to sustain and improve their position.
Competitive Landscape
In the Massachusetts Flower category, Bask (MA) has experienced notable fluctuations in its ranking and sales over the past few months. Starting at rank 30 in May 2024, Bask (MA) saw a slight dip to 32 in June, followed by a significant improvement to rank 23 in July, before dropping to rank 40 in August. This volatility suggests a competitive and dynamic market landscape. For instance, Trees Co. (TC) consistently performed better, starting at rank 20 in May and ending at rank 37 in August, indicating a more stable presence. Meanwhile, Local Roots and Matter. have shown varying degrees of competition, with Local Roots consistently trailing behind Bask (MA) and Matter. showing a sharp decline from rank 25 in May to 54 in July before recovering slightly. The entry of Tower Three into the top 40 in August, climbing from rank 46 in May, highlights the increasing competition Bask (MA) faces. These shifts underscore the importance for Bask (MA) to continuously innovate and adapt its strategies to maintain and improve its market position in the Massachusetts Flower category.
Notable Products
In August 2024, the top-performing product for Bask (MA) was Donny Burger Pre-Roll (1g), maintaining its consistent rank of 1st place with a sales figure of $8,311. Wedding Cake Pre-Roll (1g) saw a significant rise, moving from 4th to 2nd place with notable sales growth. Sour Diesel Pre-Roll (1g) re-entered the rankings at 3rd place after being absent in July. Permanent Marker Pre-Roll (1g) made its debut in the rankings at 4th place. Whistling Moon Traveler Pre-Roll (1g) dropped to 5th place from its previous 2nd place in July, indicating a decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
