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Dec-2024
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Overview
Market Insights Snapshot
BC Green has shown varied performance across different product categories in British Columbia. In the Flower category, the brand experienced fluctuations in its ranking, moving from 42nd place in September 2024 to 39th in December 2024. This indicates a positive trend despite not breaking into the top 30, suggesting some improvement in market reception or sales strategies. Conversely, the Pre-Roll category showed more consistent results, with BC Green maintaining its position within the top 30, ranking 25th in both October and December 2024. This consistency in Pre-Rolls could imply a strong brand presence or consumer preference in this category.
While BC Green's Flower category did not make it into the top 30 rankings, its sales figures demonstrate a notable increase from October to December 2024, with a peak in December. This upward trajectory might hint at successful promotional efforts or seasonal demand impacts. On the other hand, the steady position in the Pre-Roll category, along with increasing sales figures, suggests that BC Green has a solid foothold in this segment. This could be an area of strength for the brand, indicating potential for further growth and expansion in British Columbia's competitive market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Green has shown a steady improvement in its ranking from September to December 2024, moving from 32nd to 25th place. This upward trend is indicative of a positive reception in the market, with sales increasing from September to December. Notably, Terra Labs has been a strong competitor, consistently ranking higher than BC Green, peaking at 22nd in November before settling at 24th in December. Meanwhile, All Nations experienced fluctuations, dropping from 23rd in September to 28th in December, which may have provided BC Green an opportunity to capture more market share. Additionally, Woody Nelson has shown significant growth, climbing from 57th in September to 27th in December, indicating a rising threat. The absence of Back Forty / Back 40 Cannabis from the top 20 in October and November, before reappearing at 23rd in December, suggests volatility that BC Green could capitalize on to further improve its position.
Notable Products
In December 2024, the top-performing product from BC Green was Watermelon Gushers Pre-Roll (0.5g) in the Pre-Roll category, maintaining its leading position from the previous months with a notable sales figure of 6672. The Pick Me Up Pre-Roll 10-Pack (5g) also held steady in second place, reflecting consistent consumer demand. Snowman Infused Pre-Roll 3-Pack (1.5g) improved its ranking from fourth in November to third in December, showing a significant increase in sales. Watermelon Gushers Pre-Roll 3-Pack (1.5g) dropped one spot to fourth, despite a solid sales performance. The Frosted Gumbo (28g) in the Flower category re-entered the top five in December, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
