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Sep-2024
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Overview
Market Insights Snapshot
BC Green has shown a notable upward trajectory in the British Columbia market, particularly in the Pre-Roll category. Over the past few months, the brand improved its ranking from 38th in June 2024 to 28th by September 2024, marking a significant advancement into the top 30. This movement is indicative of a strong consumer preference and potentially effective marketing strategies in this category. In contrast, their performance in the Flower category has been less dynamic, with only a slight improvement from 56th to 45th place in the same timeframe, which suggests that while they are gaining traction, there is still considerable room for growth in this segment.
In terms of sales trends, BC Green's Pre-Roll category has experienced a steady increase, culminating in a substantial jump in sales by September 2024, reflecting a robust demand. However, the Flower category did not exhibit the same level of growth, with sales figures showing some fluctuations over the months, indicating potential volatility or competitive pressure in this space. The absence of BC Green in the top 30 rankings for the Flower category earlier in the year highlights the challenges the brand faces in establishing a foothold across all product categories in British Columbia. This disparity between categories underscores the importance of strategic focus and product differentiation to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Green has demonstrated a noteworthy upward trend in its ranking over the past few months. Starting from a rank of 38 in June 2024, BC Green improved to rank 28 by September 2024, showcasing a consistent rise in its market position. This positive trajectory is further highlighted by the brand's increase in sales, which grew from June to September, indicating a strengthening presence in the market. In contrast, 7 Acres experienced a decline, dropping out of the top 20 by August and further slipping to rank 30 in September, which may suggest a potential opportunity for BC Green to capture some of its market share. Meanwhile, Tribal showed a volatile pattern, peaking at rank 19 in August before falling to 27 in September, possibly reflecting market fluctuations that BC Green has managed to navigate more steadily. Additionally, Terra Labs and All Nations maintained relatively stable positions, with Terra Labs ending at rank 31 and All Nations slightly ahead at rank 26 in September. This competitive analysis suggests that BC Green's strategic efforts are effectively enhancing its market position, potentially setting the stage for further growth in the Pre-Roll category in British Columbia.
Notable Products
In September 2024, the top-performing product for BC Green was the Pick Me Up Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its first-place rank from August with sales reaching 3263 units. The Watermelon Gushers Pre-Roll 3-Pack (1.5g) held steady in second place, showing a consistent rise in sales over the previous months. The Banana Runtz Pre-Roll 3-Pack (1.5g) climbed to third place after being ranked fifth in August, indicating a significant increase in popularity. The Snowman Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in fourth place, showing a resurgence in sales. Meanwhile, the Watermelon Gushers Pre-Roll (0.5g) dropped to fifth place, reflecting a notable decline from its previous top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
