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Oct-2024
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Overview
Market Insights Snapshot
BC Green's performance in the British Columbia market has shown varied results across different categories. In the Flower category, the brand has struggled to maintain a strong presence, with rankings slipping from 32nd in August 2024 to 49th by October 2024. This decline indicates a significant challenge in capturing market share within this category, as they were not even in the top 30 brands for the last two months. However, despite this ranking drop, their sales figures in August were notably higher compared to other months, hinting at potential fluctuations in consumer demand or promotional activities that month.
Conversely, BC Green has demonstrated robust performance in the Pre-Roll category in British Columbia. The brand improved its position from 39th in August to 26th in October, showcasing a positive trajectory and strong consumer preference in this segment. The consistent rise in rankings is complemented by a substantial increase in sales, particularly in October, which suggests successful strategies or product offerings that resonate well with consumers. The contrasting performances between the Flower and Pre-Roll categories highlight the importance of category-specific strategies for BC Green to enhance their market presence and capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Green has shown a noteworthy upward trajectory in its rankings over the past few months. Starting from a rank of 35 in July 2024, BC Green improved to 26 by October 2024, indicating a positive trend in market presence. This improvement is significant, especially when compared to competitors like Pure Sunfarms, which fell from rank 9 to 23, and Simply Bare, which dropped from 16 to 28 in the same period. Despite lower sales figures compared to these competitors, BC Green's consistent rise in rankings suggests a growing consumer interest and potential for increased market share. Meanwhile, Pineapple Buds experienced fluctuations, ending close to BC Green at rank 27, while SUPER TOAST also saw a decline from 11 to 25. This competitive analysis highlights BC Green's potential to capitalize on its upward momentum amidst a shifting market landscape.
Notable Products
In October 2024, the top-performing product for BC Green was Watermelon Gushers Pre-Roll (0.5g) in the Pre-Roll category, reclaiming its number one position with sales reaching 5950 units. Pick Me Up Pre-Roll 10-Pack (5g) maintained a strong presence, holding the second rank despite dropping from its previous first-place positions in August and September. Meanwhile, Watermelon Gushers Pre-Roll 3-Pack (1.5g) slipped to the third rank, experiencing a notable decrease in sales. Snowman Infused Pre-Roll 3-Pack (1.5g) consistently held the fourth position since September, reflecting stable performance. Frosted Gumbo (28g) in the Flower category re-entered the rankings at the fifth position, showing a modest sales figure compared to top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
