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Oct-2024
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Overview
Market Insights Snapshot
BC OZ has shown a notable performance in the Flower category within British Columbia, maintaining a consistent presence in the top 30 rankings over the past few months. Starting from a rank of 15 in July 2024, the brand experienced a slight dip in August, dropping to the 19th position. However, BC OZ quickly rebounded in September and October, securing the 8th position in both months. This upward trend is underscored by an impressive increase in sales from $337,506 in August to $631,082 in October, indicating strong market reception and growth in this region.
In contrast, BC OZ's performance in the Flower category within Ontario has been less stable. The brand was not ranked within the top 30 in July but climbed to the 26th position in August. Despite this initial improvement, the rankings slipped slightly to 31 in September and 32 in October. While the sales figures reflect a peak in August at $570,252, there was a decline to $399,604 by October, suggesting challenges in maintaining momentum in this market. These movements highlight the varying dynamics BC OZ faces across different regions, with a stronger foothold in British Columbia compared to Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has shown a remarkable improvement in its market position over recent months. While BC OZ was ranked 15th in July 2024, it made a significant leap to 8th place by September and maintained this position in October. This upward trajectory is particularly noteworthy given that brands like Spinach and Good Supply experienced a decline in their rankings during the same period, with Spinach dropping from 3rd to 9th and Good Supply fluctuating between 5th and 9th. Meanwhile, Pure Sunfarms maintained a relatively stable position, ranking between 2nd and 6th. The sales growth for BC OZ, particularly from August to October, suggests a strengthening brand presence and consumer preference, contrasting with the declining sales trends observed in some of its competitors. This highlights BC OZ's potential to further climb the ranks and capture a larger market share in the Flower category in British Columbia.
Notable Products
In October 2024, the top-performing product for BC OZ was Ripped Bubba (28g) in the Flower category, securing the number one rank with sales of 1098 units. Guava Trainwreck (28g) maintained a strong position at rank two, despite a slight decrease in sales from previous months. White Fire (28g), which was ranked second in August, dropped to third place. LA Pop Rocks (28g) experienced a notable decline, moving from first place in July to fourth in October. Strawberry Skrilla (28g) saw a decrease in rank from first in September to fifth in October, indicating a dip in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
