.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
BC OZ's performance in the British Columbia market has shown a dynamic trend in the Flower category over the past several months. The brand experienced a notable rise in rankings from October to November 2024, moving from 8th to 3rd position, which suggests a significant increase in consumer demand or successful marketing strategies during that period. However, the subsequent months saw a decline, with the brand slipping to 6th in December and 9th in January 2025. Despite these fluctuations, BC OZ maintained a presence within the top 10, indicating a relatively strong foothold in the British Columbia market. This trend might suggest seasonal variations or competitive pressures influencing consumer preferences.
In contrast, BC OZ's presence in the Ontario market paints a different picture. The brand was unable to secure a position within the top 30 Flower category rankings from November 2024 onwards, which highlights potential challenges in gaining traction or market share in the region. The decline in sales from October to January suggests that BC OZ may need to reassess its strategies in Ontario to better compete with other brands. This stark difference between the two provinces underscores the varying consumer behaviors and competitive landscapes that BC OZ faces across different regions. Such insights could be pivotal for the brand as it strategizes future growth and market penetration efforts.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has experienced notable fluctuations in rank and sales over the past few months. Starting in October 2024, BC OZ held the 8th position, but surged to 3rd place by November, marking a significant rise in market presence. However, by January 2025, BC OZ had slipped to 9th place, indicating a potential challenge in maintaining its competitive edge. This volatility is contrasted by competitors such as 1964 Supply Co, which showed a consistent upward trend, moving from 12th to 8th place, and Spinach, which also improved its rank from 9th to 7th. Meanwhile, Pure Sunfarms experienced a decline, dropping from 6th to 10th place, which may have opened opportunities for BC OZ to capitalize on. Despite these shifts, BC OZ's sales peaked in November, indicating strong consumer demand during that period, but the subsequent decline suggests a need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In January 2025, Cosmic Cookies (7g) maintained its position as the top-performing product for BC OZ, with a sales figure of 1589 units. Pie Face (7g) improved its ranking from third place in December to second place in January, demonstrating strong consumer preference. Blackberry Sour (7g) entered the top three for the first time, indicating a growing interest in this product. Pink Fire (28g) held steady at fourth, showing consistent performance despite a drop in sales. Snow Cone (14g) experienced a notable decline, falling from second in December to fifth in January, suggesting a shift in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
