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Jan-2025
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Overview
Market Insights Snapshot
BC Smalls has demonstrated impressive performance in the British Columbia market, particularly in the Flower category. Over the last few months, the brand has seen a steady climb in rankings, moving from 5th place in October 2024 to securing the top spot by January 2025. This upward trajectory is accompanied by a significant increase in sales, indicating a robust demand for their products in this category. Notably, achieving the number one rank is a substantial accomplishment, suggesting that BC Smalls has effectively captured consumer interest and market share in British Columbia.
In contrast, the performance of BC Smalls in the Ontario market has been less prominent. The brand did not make it into the top 30 rankings in the Flower category for the months of October, November, and December 2024, which could be seen as a potential area for improvement. However, by January 2025, they entered the rankings at 77th place, indicating a positive shift and potential growth opportunity in this market. The gradual increase in sales from December to January suggests that BC Smalls might be gaining traction in Ontario, although there is still considerable room for expansion and increased market presence.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has shown a remarkable upward trajectory in recent months. Starting from a rank of 5th in October 2024, BC Smalls climbed to the top position by January 2025, indicating a significant increase in market presence and consumer preference. This ascent is particularly noteworthy when compared to competitors like Bake Sale, which maintained a strong performance by consistently ranking in the top three, and Big Bag O' Buds, which fluctuated but remained competitive. BC Smalls' rise to the number one spot suggests a strategic advantage, possibly driven by effective marketing or product differentiation, as it surpassed these established brands. This trend positions BC Smalls as a formidable player in the market, potentially attracting more consumers and increasing sales momentum in the coming months.
Notable Products
In January 2025, Ripped Bubba Smalls (3.5g) emerged as the top-performing product for BC Smalls, maintaining its number one rank from November 2024 with notable sales of 8,837 units. Cosmic Slurbert Smalls (3.5g) climbed to the second position, showing a significant increase from its previous absence in the rankings with sales reaching 7,077 units. Guava Trainwreck Smalls (3.5g) improved its standing to third place from fourth in December 2024, achieving sales of 6,920 units. Galactic OG Smalls (3.5g) dropped from third to fourth place, with a steady performance in sales at 6,476 units. Lastly, Busta Lymes Smalls (3.5g) maintained its fifth position from December 2024, albeit with a slight decrease in sales to 4,594 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
