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Sep-2024
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Overview
Market Insights Snapshot
BC Smalls has shown a strong presence in the British Columbia market, particularly in the Flower category. Over the summer months of 2024, the brand experienced some fluctuations in its rankings, with a notable improvement from 19th in July to 14th in August. This upward movement was accompanied by a significant increase in sales during August, indicating a successful marketing or product strategy that resonated well with consumers. However, the brand saw a slight dip in September, moving back to 15th place, which suggests either increased competition or a temporary decline in consumer interest.
Interestingly, BC Smalls has not been featured in the top 30 brands in other states or provinces, which could be seen as a limitation in its geographical reach or market penetration outside of British Columbia. This lack of presence in other markets might indicate a strategic focus on British Columbia or perhaps challenges in expanding its footprint. While the brand has demonstrated potential with impressive sales figures in its home province, it remains to be seen if BC Smalls will leverage this success to broaden its influence across additional regions and categories.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has shown a dynamic performance over the past few months. Starting from June 2024, BC Smalls ranked 18th, then slightly dipped to 19th in July, but made a significant leap to 14th in August before settling at 15th in September. This fluctuation in rank is indicative of its competitive positioning amidst notable brands like 1964 Supply Co, which maintained a relatively stable rank around 12th to 14th, and Versus, which hovered between 13th and 15th. Interestingly, BC OZ experienced a more volatile trajectory, dropping out of the top 20 in August but regaining the 17th spot by September, suggesting potential market share shifts that could affect BC Smalls. Meanwhile, Woody Nelson demonstrated a strong upward trend, moving from 32nd in June to 16th by September, which could pose a growing threat to BC Smalls' market position. These dynamics highlight the competitive pressures and opportunities for BC Smalls to strategize for sustained growth in this evolving market.
Notable Products
In September 2024, the top-performing product from BC Smalls was Galactica Smalls (3.5g) in the Flower category, reclaiming the number one rank with impressive sales of 4454 units. Sour Sangria Smalls (3.5g) followed closely in second place, having dropped from its peak in August. Aurora Sours Smalls (3.5g) climbed to third position, maintaining stable performance compared to previous months. Guava Trainwreck Smalls (3.5g) experienced a significant decline, falling to fourth from its previous top positions in June and July. Caramel Macchiato Smalls (3.5g) rounded out the top five, continuing its downward trend since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
