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Dec-2024
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Overview
Market Insights Snapshot
BC Smalls has demonstrated notable performance in the Flower category within British Columbia. The brand has shown a consistent upward trajectory in rankings over the last few months of 2024, moving from 7th in September to a peak position of 3rd in November, before slightly dipping to 4th in December. This steady improvement in rank is supported by a significant increase in sales, with a leap from approximately $744,515 in September to $1,109,440 by December. Such a trend suggests a growing consumer preference and market presence in the province, highlighting BC Smalls as a strong contender in the Flower category.
In contrast, BC Smalls' presence in the Ontario market seems less impactful, as the brand does not appear in the top 30 rankings for the Flower category until December, where it debuts at the 96th position. This indicates a relatively low market penetration in Ontario compared to British Columbia, suggesting potential room for growth or a need for strategic market adjustments. The absence of BC Smalls in the top rankings for the preceding months in Ontario could be seen as a missed opportunity or a challenge in gaining traction in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has shown a promising upward trend in rankings from September to December 2024, moving from 7th to 4th place. This improvement in rank is indicative of a positive trajectory in sales performance, as BC Smalls has managed to surpass brands like BC OZ, which fluctuated between 8th and 6th place during the same period. However, BC Smalls faces stiff competition from The Loud Plug, which consistently ranked higher, peaking at 1st place in November. Meanwhile, The Original Fraser Valley Weed Co. experienced a decline from 1st to 5th place, suggesting a potential opportunity for BC Smalls to capture more market share if it can maintain its momentum. The competitive dynamics in this market highlight the importance of strategic positioning and brand differentiation for BC Smalls to continue its ascent in the rankings.
Notable Products
In December 2024, the top-performing product for BC Smalls was White Widow Smalls (3.5g) in the Flower category, achieving the number one rank with impressive sales of 7768. Sky Candy Gelato Smalls (3.5g) secured the second position, marking its debut in the rankings. Guava Trainwreck Smalls (3.5g) followed closely in third place, also making its first appearance in the rankings. Busta Lymes Smalls (3.5g) dropped from second in November to fourth in December, indicating a shift in consumer preference. Galactic OG Smalls (3.5g), which held the second position in September and October, fell to fifth place by December, suggesting a decline in its market performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
