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Jan-2025
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Overview
Market Insights Snapshot
Beboe has shown varying performance across different states and product categories, with notable trends in the Edible category. In Illinois, Beboe maintained a steady presence in the top 20 for Edibles, peaking at 14th in December 2024 before slightly dipping to 15th in January 2025. This consistent ranking highlights Beboe's strong foothold in the Illinois market. However, their performance in Massachusetts has been less stable, as they were not in the top 30 for several months, only reaching 31st in January 2025. In Maryland and Ohio, Beboe's Edibles have been more successful, consistently ranking within the top 15, with Maryland showing a remarkable improvement by climbing to 9th in January 2025.
In the Vapor Pens category, Beboe's performance is more varied. While they did not make it to the top 30 in Illinois, their rankings in Maryland and Nevada have shown a slight upward trend, with Maryland reaching 33rd and Nevada maintaining a steady position around the 28th mark. Interestingly, in New York, Beboe's Vapor Pens have not entered the top 30, though there has been a gradual improvement from 62nd to 52nd over the observed months. These movements suggest potential growth opportunities in certain markets, while also highlighting areas where Beboe could enhance its presence.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Beboe has shown a consistent performance, maintaining a steady position in the rankings over the months from October 2024 to January 2025. Beboe's rank improved from 16th in October to 14th in December, before slightly dropping to 15th in January. This stability is notable, especially when compared to Smokiez Edibles, which fluctuated significantly, dropping out of the top 20 in November and then climbing back to 17th by January. Betty's Eddies consistently outperformed Beboe, maintaining a higher rank throughout the period, while Savvy and Good Tide showed more volatility in their rankings. Beboe's sales figures reflect a strong upward trend in November and December, peaking in December before a slight decline in January, indicating a robust market presence despite the competitive pressures from both established and fluctuating brands.
Notable Products
In January 2025, the top-performing product for Beboe was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, which maintained its first-place ranking from the previous months with sales of 8,880 units. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack climbed to the second position from fifth place in December 2024, showing a significant increase in sales. The CBD/THC 2:1 Golden Peach Remedy Gummies 20-Pack secured the third spot, improving from its fourth-place ranking in December. The Inspired Blend BDT Distillate Disposable maintained a steady presence, ranking fourth, though it dropped from its third-place position in December. Anytime Huckleberry Gummies, which had been in second place in December, fell to fifth place in January, indicating a notable decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
