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Oct-2024
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Overview
Market Insights Snapshot
Beboe's performance across various states and categories shows a dynamic landscape with both challenges and opportunities. In the Edible category, Beboe has maintained a steady ranking in Illinois, holding the 16th position from August to October 2024, despite a noticeable decline in sales from July to September, followed by a slight recovery in October. Meanwhile, in Maryland, Beboe experienced a drop from 8th to 12th place in the same category, indicating a potential need to reassess market strategies. Conversely, Ohio presents a brighter picture where Beboe improved its rank from 12th to 10th, showing a positive trend in sales growth over the months.
In the Vapor Pens category, Beboe's performance is more varied. In Massachusetts, the brand did not make it to the top 30 in July but later climbed to the 70th position by October, suggesting a gradual increase in market presence. However, in Maryland, Beboe's ranking remained static at 32nd place from September to October, which might indicate stagnation in growth. Interestingly, in Nevada, Beboe's ranking improved consistently from 32nd in July to 26th in October, reflecting a positive trajectory in consumer acceptance and sales volume. The brand's entry into the rankings in New York during August, rising from outside the top 30 to 54th by October, also highlights a promising upward trend.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Beboe has experienced a consistent rank of 16th from August to October 2024, following a slight drop from 14th in July. This stability in rank, despite a downward trend in sales from July to September, suggests a resilient brand presence amidst fluctuating market dynamics. Notably, Daze Off and Savvy have shown more dynamic movements, with Daze Off climbing from 16th in July to 14th in August and maintaining a higher sales volume than Beboe in the subsequent months. Meanwhile, Savvy has improved its rank to 14th by October, indicating a competitive edge in sales performance. On the other hand, Good Tide and BITS have remained lower in the rankings, with Good Tide consistently at 18th and BITS showing a slight improvement to 17th by September. This competitive analysis highlights the need for Beboe to strategize on enhancing its market share and sales to regain a higher rank in the Illinois edible category.
Notable Products
In October 2024, Beboe's top-performing product was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, which maintained its number one rank for the fourth consecutive month with sales of 9,188 units. The CBD/THC 2:1 Golden Peach Remedy Gummies 20-Pack climbed back to the second position, showing a notable recovery in sales compared to September. The THC/CBN 5:1 Sweet Dreams Plum Berry Gummies 20-Pack held steady at third place, demonstrating consistent consumer demand. Anytime Huckleberry Gummies 20-Pack, which had a strong performance in September, slipped to fourth place in October. The Inspired Blend BDT Distillate Disposable remained in fifth place, indicating a steady but less dynamic performance than the top-ranked edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
