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Nov-2024
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Overview
Market Insights Snapshot
Beboe's performance across various states and categories reveals a nuanced picture of its market presence. In the Edible category, Beboe has shown consistent strength in Illinois, maintaining a steady rank of 16 throughout the late summer and fall months before improving slightly to 15 in November. This stability is underscored by a notable increase in sales from September to November, suggesting a positive reception among consumers. Similarly, in Ohio, Beboe has maintained a top 10 position, with a consistent ranking of 10 in October and November, indicating a strong foothold in the Edible market there. However, in Massachusetts, Beboe's Edible category has struggled to break into the top 30 consistently, suggesting potential challenges in market penetration or competition.
In the Vapor Pens category, Beboe's performance varies significantly across states. In Maryland, Beboe has shown a slight improvement in its ranking, moving from 35 in October to 31 in November, which may reflect strategic adjustments or increased consumer interest. Meanwhile, in Nevada, Beboe has seen a gradual ascent, reaching a rank of 26 in November, marking it as a brand to watch in this competitive category. Conversely, in Massachusetts, Beboe did not make it into the top 30 in the Vapor Pens category, highlighting an area for potential growth or reevaluation. Interestingly, Beboe's performance in New York shows a positive trend, with its rank rising from 57 in August to 47 by November, indicating a growing acceptance or demand within the state.
Competitive Landscape
In the Illinois edible market, Beboe has shown a slight improvement in its ranking, moving from 16th place in August, September, and October 2024 to 15th place in November 2024. This upward movement indicates a positive trend in sales performance, with November sales reaching $402,576, a notable increase from previous months. Despite this progress, Beboe remains behind competitors like Savvy, which consistently held the 14th rank, and Nature's Grace and Wellness, which fluctuated between 12th and 13th positions. Meanwhile, Aeriz experienced a decline, dropping to 16th place in November, which Beboe capitalized on to improve its standing. The consistent presence of BITS in the rankings, despite being lower, indicates a competitive market where Beboe's recent gains could be pivotal for its future positioning.
Notable Products
In November 2024, Beboe's top-performing product was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, maintaining its first-place ranking consistently from August through November, with a notable sales figure of 11,251 units. The CBD/THC 2:1 Golden Peach Remedy Gummies held steady in the second position, showing a slight decline in sales compared to October. Anytime Huckleberry Gummies climbed to the third spot, having dropped from second in September to fourth in October. The Inspired Blend BDT Distillate Disposable remained in fourth place, consistent with its October ranking. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies experienced a drop to fifth place, having previously held third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
