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Nov-2024
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Overview
Market Insights Snapshot
Beneleaves continues to demonstrate a strong presence in the Ohio market, especially in the Capsules category where it has maintained its top position consistently from August to November 2024. This stability in the Capsules category underscores the brand's dominance and consumer preference in this segment. However, in the Edibles category, Beneleaves did not make it into the top 30 brands, which indicates a potential area for growth or a need for strategic adjustments to increase their market share. Meanwhile, the Topical category has seen a slight decline from a consistent 6th place to 8th place in November, suggesting increased competition or a shift in consumer preferences.
In the Vapor Pens category, Beneleaves has experienced a downward trend, moving from the 42nd rank in August to the 57th rank by November. This decline could be attributed to various factors such as changing consumer tastes or increased competition from other brands in the Ohio market. Despite this, the brand's performance in the Capsules category remains a critical strength, and its ability to maintain the number one position highlights its strong brand loyalty and product quality in that segment. The data suggests that while Beneleaves has areas of strength, there are opportunities for improvement, particularly in categories where the brand is not currently ranked in the top 30.
Competitive Landscape
In the Ohio capsules market, Beneleaves has consistently maintained its top position from August to November 2024, demonstrating its strong brand presence and consumer loyalty. Despite a slight decline in sales from August to November, Beneleaves remains ahead of its competitors, such as Main Street Health, which has consistently held the second rank but has shown a fluctuating sales trend with a peak in October. Meanwhile, UB GOOD maintains a steady third position, with a noticeable sales increase in November. The stability in Beneleaves' ranking amidst these shifts highlights its resilience and market leadership, suggesting that it continues to capture a significant share of consumer demand despite competitive pressures.
Notable Products
In November 2024, the top-performing product for Beneleaves was the CBD/THC Entourage Effect Capsules 22-Pack, which reclaimed its number one rank from August after slipping to third in October. Helios Capsules 11-Pack maintained a steady second place, showing consistent popularity over the months. RSO Capsules 11-Pack, despite leading in October, dropped to third place in November, indicating a shift in consumer preference. The RSO Capsules 22-Pack made it to fourth place in November, a notable entry after not being ranked in August and October. Finally, Hypnos Indica Capsules 11-Pack fell to fifth place from its previous fourth position, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
