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Oct-2024
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Overview
Market Insights Snapshot
Beneleaves has shown a consistent performance in the Ohio market, particularly in the Capsules category where it has maintained the top rank from July through October 2024. This sustained leadership position is indicative of strong consumer demand and brand loyalty within this product line. In the Topical category, Beneleaves has demonstrated a slight upward trajectory, moving from a rank of 6 in the previous months to 5 in October. This improvement suggests a positive reception and possibly an increase in market penetration or product innovation. However, in the Vapor Pens category, the brand has struggled to break into the top 30, indicating potential challenges in capturing market share or differentiating its offerings in a competitive segment.
The Edible category presents a mixed picture for Beneleaves, as it was ranked 59th in August but not listed in the top 30 in the other months, which signals a significant opportunity for growth or a need for strategic realignment. This absence from the top rankings could either reflect a strategic decision to focus on other categories or a competitive environment that limits their market presence in edibles. Despite these challenges, Beneleaves' overall performance in Ohio remains robust, with notable strengths in Capsules and a promising trajectory in Topicals. The brand's ability to maintain and improve its rankings in these categories while exploring opportunities in others will be crucial for its continued success.
Competitive Landscape
In the Ohio capsules market, Beneleaves has maintained a dominant position, consistently ranking first from July to October 2024. This consistent top ranking highlights its strong market presence and consumer preference in the state. In contrast, Main Street Health has shown an upward trend in sales, securing the second position from August to October 2024, indicating a potential challenge to Beneleaves' dominance if this trend continues. Meanwhile, UB GOOD experienced a slight decline, moving from second place in July to third place in subsequent months, which suggests a shift in consumer preference or competitive strategy. Beneleaves' ability to maintain its top rank amidst these shifts underscores its strong brand loyalty and effective market strategies, but the rise of Main Street Health suggests that Beneleaves must continue innovating to retain its leading position.
Notable Products
In October 2024, the top-performing product for Beneleaves was RSO Capsules 11-Pack (330mg) in the Capsules category, achieving the number one rank with sales of 1525 units. Helios Capsules 11-Pack (440mg) followed closely, maintaining a strong presence by securing the second rank, moving up from fourth in September. The CBD/THC Entourage Effect Capsules 22-Pack, previously the top product from July to September, dropped to third place, indicating a notable shift in consumer preference. Hypnos Indica Capsules 11-Pack re-entered the rankings at fourth place, showing a resurgence in popularity. A new entry, CBG/THC 1:1 Wintergreen + CBG Lotion, made its debut in the top five, highlighting a growing interest in topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
