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Jan-2025
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Overview
Market Insights Snapshot
Beneleaves has demonstrated a strong foothold in the Ohio market, particularly within the Capsules category, where it consistently held the number one rank from October 2024 through January 2025. This dominance indicates a solid consumer base and effective brand positioning in this category. However, in the Vapor Pens category, Beneleaves did not manage to break into the top 30 rankings, suggesting a potential area for growth or a need for strategy reassessment. Notably, sales in the Capsules category showed a positive trend, with a notable increase in January 2025, which could be an indication of successful marketing efforts or seasonal demand.
In contrast, Beneleaves' performance in the Topical category within Ohio saw a decline in rankings, dropping from 6th in October to 9th in November 2024, and then falling out of the top 30 entirely by December. This decline may reflect increased competition or a shift in consumer preferences. The absence from the top 30 in subsequent months highlights a significant challenge for the brand in maintaining its presence in this category. Understanding the reasons behind these shifts could provide valuable insights for Beneleaves to refine its approach and regain its standing in the Topical market.
Competitive Landscape
In the Ohio capsules market, Beneleaves has consistently maintained its top position from October 2024 to January 2025, demonstrating a strong hold over its competitors. Despite a dip in sales in December 2024, Beneleaves rebounded in January 2025 with a significant increase, reinforcing its market leadership. In contrast, Main Street Health experienced fluctuations in its rankings, dropping from second place in October 2024 to fourth in November, before stabilizing at third by January 2025. Meanwhile, Butterfly Effect - Grow Ohio showed a positive trend, climbing from third to second place by December 2024 and maintaining that position into January 2025. These shifts highlight Beneleaves' resilience and ability to outperform competitors, even as others like Butterfly Effect - Grow Ohio gain traction in the market.
Notable Products
In January 2025, the top-performing product for Beneleaves was the CBD/THC Entourage Effect Capsules 22-Pack in the Capsules category, maintaining its number one rank from December 2024, with sales of 1752 units. Hypnos Indica Capsules 11-Pack climbed up to the second position from its previous second spot in December, showing a significant increase in sales. Sativa Helios Capsules 11-Pack re-entered the rankings at third place, indicating a positive trend in sales after being unranked in December. RSO Capsules 11-Pack dropped from third to fourth place, continuing its decline from the top spot it held in October and November. RSO Capsules 22-Pack remained consistent in its fifth-place ranking, showing steady sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
