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Jan-2025
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Overview
Market Insights Snapshot
Benson Arbor's performance across categories in Oregon shows a mix of stability and challenges. In the Pre-Roll category, the brand has maintained a strong position, consistently ranking at 5th place from October to December 2024, before slipping slightly to 6th place in January 2025. This consistent top-tier ranking highlights Benson Arbor's strong presence in the Pre-Roll market. In contrast, the Flower category shows a less favorable trend, with the brand not making it into the top 30 rankings from October 2024 to January 2025, indicating a significant area for potential improvement. Meanwhile, in the Vapor Pens category, Benson Arbor's rankings fluctuated, starting at 70th place in October 2024, dropping to 93rd by December 2024, and then recovering slightly to 82nd in January 2025, reflecting some volatility and potential challenges in maintaining market share in this segment.
These movements across categories suggest that while Benson Arbor is a formidable player in the Pre-Roll category in Oregon, there are opportunities for growth and stabilization in other areas. The absence from the top 30 in the Flower category is notable and suggests a need for strategic adjustments to improve market penetration and brand visibility. The Vapor Pens category, with its fluctuating rankings, may benefit from targeted marketing or product innovation to capture a more stable customer base. The changes in sales figures, such as the decrease in Pre-Roll sales from November to January, could also provide insights into seasonal trends or shifts in consumer preferences that the brand might need to address.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Benson Arbor has experienced a notable shift in its market position over the past few months. While maintaining a consistent 5th place from October to December 2024, Benson Arbor slipped to 6th place in January 2025. This decline in rank coincides with a decrease in sales, contrasting with the upward trajectory of competitors like STiCKS, which climbed from 10th to 4th place, and PRUF Cultivar / PRŪF Cultivar, which improved from 19th to 7th place in the same period. Meanwhile, Kaprikorn maintained a steady presence just ahead of Benson Arbor, holding the 4th position before also dropping to 5th in January. The competitive pressure from these brands, particularly those showing significant sales growth, highlights the dynamic nature of the market and suggests that Benson Arbor may need to innovate or adjust strategies to regain its footing and drive sales growth.
Notable Products
In January 2025, Benson Arbor's top-performing product was Chem Triangle Pre-Roll (1g) in the Pre-Roll category, securing the first rank with notable sales of 2288 units. Jet Fighter #7 Pre-Roll (1g) followed closely in second place, while Road Dawg Water Hash Infused Pre-Roll 2-Pack (1.5g) ranked third. Where's My Bike? Hash Infused Pre-Roll (1g) climbed from fifth place in December 2024 to third in January 2025, indicating a significant increase in popularity. Pineapple Passion Infused Pre-Roll 2-Pack (1.5g) maintained a strong presence, ranking fourth. These shifts highlight the dynamic changes in consumer preferences within the Pre-Roll category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
