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Aug-2024
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Overview
Market Insights Snapshot
Benson Arbor has shown a notable performance in the Pre-Roll category across several months in Oregon. In May 2024, the brand held a strong position at rank 2, maintaining this rank into June. However, a downward trend began in July, with the brand dropping to rank 3, and by August, it had fallen to rank 8. This decline in ranking is coupled with a significant decrease in sales, from $729,129 in May to $256,788 in August. The movement from rank 2 to rank 8 within four months highlights a concerning trend that could indicate increased competition or changes in consumer preferences.
Despite the decline in Oregon, Benson Arbor's initial stronghold in the Pre-Roll category suggests that the brand has potential if it can address the factors contributing to its recent performance dip. The absence of Benson Arbor from the top 30 brands in other states or categories is indicative of either a highly competitive market or a strategic focus on specific regions and product types. This lack of presence outside Oregon might be an area for the brand to explore for future growth opportunities. The data underscores the importance of market adaptability and the need for Benson Arbor to possibly diversify its product offerings or enhance its market strategies to regain and expand its foothold.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll cannabis market, Benson Arbor has experienced notable fluctuations in its ranking and sales over the past few months. Despite starting strong with a consistent 2nd place ranking in May and June 2024, Benson Arbor saw a decline to 3rd in July and further dropped to 8th by August. This downward trend in rank correlates with a significant decrease in sales, from $729,129 in May to $256,788 in August. In contrast, competitors such as Emerald Fields Cannabis have shown a remarkable upward trajectory, climbing from 18th place in May to 6th in August, with sales increasing from $203,854 to $320,552. Similarly, Doghouse Farms (OR) has maintained a relatively stable position, improving from 11th in May to 7th in August, with a steady increase in sales. These trends suggest that while Benson Arbor initially held a strong market position, it faces increasing competition from brands that are rapidly gaining consumer preference and market share.
Notable Products
In August 2024, the top-performing product for Benson Arbor was Orange Soda #4 Pre-Roll (1g), which secured the number one rank. Following closely at second place was Road Rubber #6 Diamond Infused Pre-Roll (1g). Pyromaniac Ice Water Hash Infused Pre-Roll (1g) and Sherb Cake Ice Water Hash Infused Pre-Roll (1g) took the third and fourth spots respectively. Notably, Orange Soda #4 Pre-Roll (1g) achieved impressive sales of 1529 units. Compared to previous months, Where's My Bike? Pre-Roll (1g) dropped from its consistent top position, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
