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Oct-2024
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Overview
Market Insights Snapshot
Benson Arbor's performance in the Oregon market demonstrates a mixed trajectory across different product categories. In the Flower category, the brand has not made it into the top 30 rankings from July to October 2024, which could indicate a challenging market presence or competitive pressure in this segment. On the other hand, the Pre-Roll category shows a noticeable decline, with Benson Arbor slipping from the 3rd position in July to the 7th position by October. This drop in ranking could be attributed to a decrease in sales volume or increased competition from other brands in the market.
Despite the challenges in maintaining top-tier positions, Benson Arbor's Pre-Roll category still holds a significant market presence in Oregon. The brand's ability to stay within the top 10 throughout the months suggests a loyal customer base and potential for recovery. The sales figures for Pre-Rolls, while declining, indicate that Benson Arbor remains a relevant player in this category. The absence of rankings in the Flower category, however, highlights areas for potential growth and strategic focus. Understanding these dynamics can offer valuable insights into Benson Arbor's market strategies and future opportunities.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Benson Arbor has experienced notable fluctuations in its market position over recent months. Starting from a strong rank of 3rd in July 2024, Benson Arbor saw a decline to 5th in August and maintained this position in September before slipping further to 7th in October. This downward trend in rank corresponds with a decrease in sales, indicating potential challenges in maintaining its competitive edge. Meanwhile, Killa Beez has shown resilience, climbing from 6th in July to 5th in October, with a consistent increase in sales. Similarly, Decibel Farms improved its rank from 10th in July to 6th in October, reflecting a positive sales trajectory. STiCKS, although experiencing a slight dip in rank, remains a close competitor. These dynamics suggest that while Benson Arbor remains a significant player, it faces increasing competition from brands like Killa Beez and Decibel Farms, which are gaining traction in the market.
Notable Products
In October 2024, Benson Arbor's top-performing product was Tropic Oranges Pre-Roll (1g), which climbed to the number one spot with sales reaching 3,316 units. Gas Brake Dip Pre-Roll (1g) secured the second position, marking its debut in the rankings. Where's My Kush? #4 Pre-Roll (1g) maintained a strong presence, ranking third, consistent with its performance in September 2024. Donnie Burger #6 Infused Pre-Roll 2-Pack (1.5g) entered the list at fourth place, while Bronze Where's My Bike? (Bulk) rounded out the top five. These rankings reflect a dynamic shift from previous months, with several new entries making significant impacts on the sales leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
