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Nov-2024
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Overview
Market Insights Snapshot
Benson Arbor has demonstrated notable performance trends in the Oregon market, particularly within the Pre-Roll category. The brand maintained a strong presence in the top 10 rankings through August and September 2024, securing the 4th position, before experiencing a slight decline to 6th in October and 7th in November. This downward trend in rankings coincided with a steady decrease in sales figures, from $440,559 in August to $295,566 by November. The brand's consistent presence in the top rankings during the earlier months highlights its competitiveness in the Pre-Roll category, though the recent decline suggests potential challenges or increased competition.
In contrast, Benson Arbor's performance in the Vapor Pens category in Oregon has been less prominent. Notably, the brand did not appear in the top 30 rankings for August, September, or October, only making an entry at the 86th position in November. This late entry into the rankings indicates either a strategic shift or an emerging presence in this category, albeit from a low starting point. The absence from the top 30 in earlier months suggests that the brand has room for growth and improvement in the Vapor Pens market, which could represent an opportunity for expansion or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Benson Arbor has experienced a notable shift in its ranking and sales trajectory over the past few months. Initially holding a strong position at rank 4 in both August and September 2024, Benson Arbor saw a decline to rank 6 in October and further to rank 7 in November. This downward trend in rank corresponds with a decrease in sales from August's peak, indicating potential challenges in maintaining market share. Meanwhile, competitors like STiCKS and Kites have shown resilience, with STiCKS climbing to rank 5 in November and Kites improving to rank 6. These shifts suggest that while Benson Arbor remains a key player, it faces increasing pressure from agile competitors who are capturing consumer interest and potentially driving Benson Arbor's sales decline. Understanding these dynamics can provide valuable insights for strategic adjustments to regain momentum in this competitive market.
Notable Products
In November 2024, the top-performing product from Benson Arbor was Gas Brake Dip Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank with sales of 2,744 units. Following closely was Where's My Kush? #4 Pre-Roll (1g), maintaining a strong position at rank two with a notable increase from the previous month. Where's My Bike? Pre-Roll (1g) showed a significant improvement by jumping to rank three, having not been ranked in September or October. Donnie Burger #6 Infused Pre-Roll 2-Pack (1.5g) held steady at rank four, indicating consistent demand. Tropic Oranges Pre-Roll (1g) experienced a drop from its previous top rank to fifth place, highlighting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
