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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Bigfoot Bud Co has shown significant improvement in the Pre-Roll category over the past few months. Starting from a rank of 25 in July 2024, the brand climbed up to 16 by October 2024, indicating a strong upward trajectory. This positive movement suggests an increasing consumer preference for their Pre-Roll products, possibly due to quality or marketing efforts. In contrast, their performance in the Vapor Pens category has been less consistent. Despite a notable improvement in sales, Bigfoot Bud Co did not break into the top 30 in this category, peaking at rank 54 in both August and October. This could be seen as a missed opportunity in a competitive market.
Analyzing the sales trends provides further insights into Bigfoot Bud Co's market performance. The Pre-Roll category not only saw an improvement in rankings but also demonstrated a steady increase in sales, culminating in October with a significant revenue boost. This trend underscores the brand's growing foothold in the Pre-Roll market within Oregon. Meanwhile, the Vapor Pens category, despite an increase in sales in October, did not achieve a breakthrough in rankings, highlighting potential challenges in product differentiation or market saturation. These dynamics suggest that while Bigfoot Bud Co is making strides in certain areas, there remains room for optimization and growth in others.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Bigfoot Bud Co has shown a notable upward trajectory in rankings, climbing from 25th place in July 2024 to 16th place by October 2024. This improvement is particularly significant when compared to competitors such as Entourage Cannabis / CBDiscovery, which experienced a decline from 11th to 18th place over the same period. Meanwhile, Meraki Gardens has fluctuated, ending at 17th place in October after dropping out of the top 20 in September. Drewby Doobie / Epic Flower showed a strong performance, rising to 14th place by September and maintaining it in October, while Derby's Farm consistently stayed within the top 20, though it slipped slightly from 11th to 15th place in October. Bigfoot Bud Co's rise in rank suggests a positive trend in sales performance, positioning it as a growing contender in the market.
Notable Products
In October 2024, Mendo Breath Pre-Roll (0.5g) emerged as the top-performing product for Bigfoot Bud Co, achieving the number one rank with sales of 7,850 units. Cap Junky Pre-Roll (0.5g) followed closely, securing the second position. Frosted Flakes Pre-Roll (0.5g) maintained its third place from September, indicating consistent performance. Platinum Pie Pre-Roll (0.5g) and BCC x Jealousy Pre-Roll (0.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, Frosted Flakes Pre-Roll (0.5g) showed an increase in sales from September to October, while the other products did not have previous rankings to compare changes over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
