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Jan-2025
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Overview
Market Insights Snapshot
Bigfoot Bud Co has shown a notable upward trend in the Pre-Roll category in Oregon. Starting at rank 24 in October 2024, the brand improved its position to rank 12 by January 2025. This positive movement indicates a growing preference for Bigfoot Bud Co's Pre-Roll products among consumers in Oregon. The sales figures corroborate this trend, with a significant increase in sales from October to January. However, in the Vapor Pens category, Bigfoot Bud Co did not make it into the top 30 rankings, suggesting that their presence in this segment is less impactful or competitive in the Oregon market.
In contrast, the Vapor Pens category presents a different story for Bigfoot Bud Co in Oregon. The brand started outside the top 30 in October 2024 and remained out of this competitive bracket through January 2025. This lack of presence in the top rankings could indicate challenges that Bigfoot Bud Co faces in gaining traction in the Vapor Pens market within the state. The sales figures for Vapor Pens also reflect a downward trend, which might suggest a need for strategic adjustments or innovations to capture consumer interest in this category. The disparity between the two categories highlights the importance of tailored strategies for different product lines to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Bigfoot Bud Co has demonstrated a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 24 in October 2024, Bigfoot Bud Co climbed to the 12th position by January 2025. This improvement is significant, especially when compared to competitors like Cabana, which saw a decline from 7th to 11th place, and Decibel Farms, which dropped from 8th to 13th. Meanwhile, Mule Extracts showed a strong performance, moving from 25th to 10th place, indicating a competitive environment. Despite these shifts, Bigfoot Bud Co's consistent sales growth, especially the significant jump in December, suggests a strengthening market position and potential for further advancement in the rankings.
Notable Products
In January 2025, the top-performing product for Bigfoot Bud Co was Blue Dream Pre-Roll (0.5g) in the Pre-Roll category, achieving the highest sales with a notable figure of 13,144 units sold. This was followed by Raspberry Parfait Pre-Roll (0.5g) and Vice City Pre-Roll (0.5g), which ranked second and third, respectively. Dirty Kush Breath Pre-Roll (0.5g) secured the fourth position, while Raspberry Parfait Pre-Roll (1g) rounded out the top five. The rankings for these products show a consistent performance in the Pre-Roll category, maintaining strong positions without significant changes from previous months. The sales figures indicate a robust demand for smaller pre-rolls, particularly the 0.5g variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
