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Nov-2024
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Overview
Market Insights Snapshot
Bigfoot Bud Co has shown a consistent upward trend in the Pre-Roll category in Oregon. Over the past few months, the brand has improved its ranking from 29th in August 2024 to 20th by November 2024. This positive movement indicates a strengthening presence in the market, with sales increasing steadily each month. However, the brand's performance in the Vapor Pens category tells a different story. Despite a slight improvement from 71st in September to 54th in November, Bigfoot Bud Co has not yet broken into the top 30 in this category, suggesting room for growth and market penetration.
The contrasting performance across these two categories highlights both opportunities and challenges for Bigfoot Bud Co. While the Pre-Roll category presents a promising trajectory, the Vapor Pens category remains a competitive space where the brand is yet to establish a strong foothold. This disparity could be indicative of differing consumer preferences or competitive pressures within each product segment. The brand's ability to leverage its success in Pre-Rolls while strategizing to enhance its position in Vapor Pens will be crucial for its overall market performance in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Bigfoot Bud Co has demonstrated a positive trend in its market position over recent months. Starting from a rank of 29 in August 2024, Bigfoot Bud Co has climbed to the 20th position by November 2024, reflecting a consistent improvement in its market presence. This upward trajectory is noteworthy, especially when compared to competitors like Smokes / The Grow, which fluctuated in rankings, peaking at 16th in October but dropping to 21st by November. Meanwhile, Elysium Fields has shown a steady improvement, moving from 28th to 19th place over the same period, indicating a competitive pressure on Bigfoot Bud Co. Additionally, Drewby Doobie / Epic Flower maintained a relatively stable position, slightly declining from 15th to 18th, while Mule Extracts experienced a more volatile ranking, ending at 22nd in November. This data suggests that while Bigfoot Bud Co is gaining momentum, the competitive landscape remains dynamic, offering both challenges and opportunities for further growth.
Notable Products
In November 2024, Bigfoot Bud Co's top-performing product was the Space Gelato Pre-Roll (1g), which secured the number one rank with notable sales of 7793 units. Following closely, the Space Gelato Pre-Roll (0.5g) took the second spot, indicating strong consumer preference for the Space Gelato variety. The Goji OG Pre-Roll (0.5g) ranked third, showing a consistent demand for diversified pre-roll options. Candywalls Pre-Roll (0.5g) and Permanent Marker Pre-Roll (0.5g) rounded out the top five, holding fourth and fifth positions respectively. These rankings mark a significant debut for these products, as they were not ranked in previous months, highlighting a successful product launch or marketing strategy by Bigfoot Bud Co.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
