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Sep-2024
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Overview
Market Insights Snapshot
Bite has demonstrated a notable performance in the Edible category within Massachusetts. The brand saw a fluctuation in rankings over the summer months, starting at 19th in June 2024, dipping to 21st and 22nd in July and August respectively, before climbing back to 18th in September. This upward movement in September suggests a positive trajectory for Bite, potentially indicating successful marketing strategies or product releases that resonated well with consumers. The sales figures reflect this trend, with a significant increase in September, highlighting a resurgence in consumer demand or effective promotional efforts.
However, Bite's absence from the top 30 rankings in other states or categories could be seen as a missed opportunity or a gap in market penetration. This absence suggests that while Bite is making strides in Massachusetts, there may be potential for growth in untapped markets or categories outside of Edibles. It will be interesting to observe whether Bite can replicate its Massachusetts success in other regions or expand its product offerings to achieve similar recognition and sales performance elsewhere. Such strategic expansions could be pivotal for Bite's long-term growth and market presence.
Competitive Landscape
In the Massachusetts edible market, Bite has experienced notable fluctuations in its ranking over the past few months, impacting its competitive positioning. Starting at 19th place in June 2024, Bite dropped to 21st in July and further to 22nd in August, before rebounding to 18th in September. This rebound suggests a positive shift in consumer preference or strategic adjustments by Bite. In contrast, Encore Edibles maintained a relatively stable position, hovering around the mid-teens, while Happy Valley saw a significant decline from 7th in June to 14th in September, indicating potential challenges in maintaining its earlier momentum. Meanwhile, Treeworks and In House have shown consistent rankings, with Treeworks entering the top 20 in August. These dynamics highlight Bite's potential to capitalize on its recent upward trend, especially as some competitors face ranking declines or remain static.
Notable Products
In September 2024, Bite's top-performing product was the Sleepy Blue Raspberry Gummies 20-Pack, which climbed to the number one spot from third place in August, achieving notable sales of 2330 units. The Mellow Meyer Lemon Gummies 20-Pack followed closely in second place, showing an impressive rise from its fourth-place ranking the previous month. Social Watermelon Gummies 20-Pack, which held the top rank consistently from June to August, dropped to third place in September. UP Peach Mango Gummies 20-Pack maintained a steady position, ranking fourth as it did in July. High Strawberry Kiwi Gummies 20-Pack slipped from its consistent second-place ranking in June and July to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
