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Jan-2025
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Overview
Market Insights Snapshot
BITS has demonstrated varied performance across different states in the Edible category, with some notable trends in recent months. In Arizona, BITS has shown a steady climb in rankings, moving from 21st place in October 2024 to 17th by January 2025, indicating a positive trajectory in market presence. Meanwhile, in Illinois, BITS maintained a relatively stable ranking, hovering around the 17th to 19th positions, suggesting a consistent but slightly fluctuating market share. However, in Massachusetts, BITS did not break into the top 30, indicating potential challenges in capturing market attention compared to other states.
In Maryland and Ohio, BITS has consistently held the 17th and 12th positions, respectively, over the observed months, highlighting a stable presence in these markets. This consistency is contrasted by the brand's recent entry into the Nevada market, debuting at the 23rd spot in January 2025, which suggests a new but promising foothold. The absence of previous rankings in Nevada might indicate either a recent market entry or a prior lack of significant presence. Overall, BITS's performance across these states suggests strategic growth in some areas while highlighting potential opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Illinois, BITS has shown resilience amidst fluctuating market dynamics. Over the past few months, BITS maintained a relatively stable position, ranking 17th in October and November 2024, dropping slightly to 19th in December, and recovering to 18th by January 2025. This performance is notable when compared to competitors like Smokiez Edibles, which experienced more volatility, dropping out of the top 20 in November before climbing back to 17th place by January. Meanwhile, Aeriz saw a decline from 14th in November to 20th by January, indicating a potential opportunity for BITS to capitalize on shifting consumer preferences. Good Tide consistently outperformed BITS, ranking slightly higher each month, suggesting a benchmark for BITS to aim for in terms of market positioning. Despite these challenges, BITS has demonstrated a commendable ability to sustain its sales, with a slight dip in January that mirrors broader market trends, highlighting the importance of strategic marketing and product innovation to enhance its competitive edge.
Notable Products
In January 2025, the top-performing product from BITS was the CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack, which rose to the number one rank with sales of 8,592 units. Following closely was the CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack, which slipped to the second position from its top spot in the previous two months. The Guava Go Gummies 20-Pack maintained a steady presence, ranking third for January, consistent with its performance in December. The Acai Affection Gummies 20-Pack held its fourth-place rank consistently from October through January. The CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, introduced in December, continued to hold the fifth position in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
