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Nov-2024
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Overview
Market Insights Snapshot
BITS has shown varied performance across different states, with notable movements in their rankings and sales figures. In Arizona, BITS has made significant progress in the Edible category, climbing from the 26th position in August to 19th by November, accompanied by a substantial increase in sales. This upward trend suggests a growing consumer base and improved market penetration. However, the brand's presence in Nevada seems less stable, as BITS managed to secure a spot in the top 30 only until September, after which it disappeared from the rankings. This drop indicates potential challenges in maintaining competitiveness or consumer interest in that market.
Meanwhile, in Illinois and Maryland, BITS has maintained a consistent 17th rank in the Edible category over several months, showing steady performance and possibly a loyal customer base. In Massachusetts, the brand has made a notable leap, moving from 43rd in August to just making it into the top 30 by November, indicating a positive reception and growth potential in that state. In Ohio, BITS has demonstrated consistent improvement, moving up from 13th to 12th place, which, combined with increasing sales figures, suggests a strengthening market position. These movements highlight BITS's varying degrees of success and potential challenges across different regions.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, BITS has shown a promising upward trajectory in recent months. From August to November 2024, BITS improved its rank from 19th to 17th, indicating a positive trend in market presence and consumer preference. This improvement is particularly notable when compared to competitors like Beboe, which maintained a steady rank around 16th but experienced fluctuating sales, and Aeriz, which saw a slight decline in rank from 15th to 16th. Meanwhile, Good Tide remained stable at 18th, and Jams made a significant leap from 26th to 19th, closing in on BITS. Despite these movements, BITS' consistent climb in rank and sales growth suggests a strengthening brand position, potentially driven by effective marketing strategies and product offerings that resonate well with consumers in Illinois.
Notable Products
In November 2024, the top-performing product from BITS was the CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack (100mg CBN, 100mg THC), reclaiming its number one rank after dropping to third in October, with notable sales of 8,906 units. The Guava Go Gummies 20-Pack (100mg) maintained a strong presence, holding the second position, consistent with its rank in October. The CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack (100mg CBD, 100mg THC) slipped one spot to third, despite a steady increase in sales figures. Meanwhile, Acai Affection Gummies 20-Pack (100mg) remained stable at the fourth position, showing consistent performance across the months. Lastly, the CBG/THC 1:1 Yuzu Zone Gummies 20-Pack (100mg CBG, 100mg THC) held on to the fifth spot, demonstrating a steady but less dynamic sales trend compared to the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
