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Jan-2025
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Overview
Market Insights Snapshot
Black Sheep has shown a notable performance in the Flower category across several states, with varying degrees of success. In Ohio, Black Sheep maintained a consistent presence within the top 30 brands, improving its rank slightly from 26th in October 2024 to 23rd by January 2025. This upward movement coincides with a significant increase in sales from October to December, suggesting a strengthening market position. However, the sales dipped in January, indicating potential volatility or seasonal factors at play. The brand's ability to stay within the top 30 in Ohio's competitive market is a testament to its resilience, but the absence of rankings in other states could imply challenges in expanding its footprint beyond Ohio.
The ranking dynamics of Black Sheep in the Flower category highlight both opportunities and areas for growth. While the brand has managed to climb up the ranks in Ohio, it is conspicuously absent from the top 30 in other states, which could be a concern for its strategic expansion plans. This absence might reflect either a lack of market penetration or competitive pressure from other brands that are more established in those regions. The data suggests that while Black Sheep is making headway in Ohio, there is still considerable room for growth and improvement in its market strategy to ensure it can replicate this success in other states or provinces.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Black Sheep has shown a steady improvement in its market position, climbing from 26th in October 2024 to 23rd by January 2025. This upward trajectory is notable, especially when compared to brands like Willie's Reserve, which also improved its rank but remained slightly behind Black Sheep in January 2025. Meanwhile, Simply Herb experienced fluctuations, dropping out of the top 20 in December 2024 but rebounding to 22nd in January 2025, just ahead of Black Sheep. &Shine made a notable re-entry into the rankings in January 2025, surpassing Black Sheep by securing the 21st position. Despite these shifts, Black Sheep's consistent sales growth, particularly the significant increase from November to December 2024, underscores its strengthening market presence. The brand's ability to maintain a competitive edge amidst fluctuating ranks of competitors like Neighborgoods, which saw a drop to 25th in January 2025, highlights its resilience and potential for continued growth in the Ohio market.
Notable Products
In January 2025, Gushers (2.83g) emerged as the top-performing product for Black Sheep, climbing from its second-place ranking in December 2024 and achieving sales of 2,854 units. The 8 Inch Bagel (2.83g), previously holding the top spot for three consecutive months, slipped to second place with a slight decrease in sales. Zweet King Kush (2.83g) maintained its position at third place, showing consistent performance over the months. Gushers (14.15g) made its debut in the rankings at fourth place, indicating a strong entry into the market. Oregon Silver Haze Smalls (14.15g), which was fourth in December, fell to fifth place, reflecting a notable decrease in sales volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
