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Oct-2024
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Overview
Market Insights Snapshot
Black Sheep has shown notable performance improvements in the Flower category in Ohio. Over the past few months, the brand has climbed from not being in the top 30 in July to securing the 27th position by October. This upward trajectory indicates a growing consumer base and effective market strategies. The sales figures reflect this positive trend, with a significant increase from July to October, suggesting that Black Sheep is gaining traction in this competitive category.
Despite the progress in Ohio, it's important to note that Black Sheep's presence in other states and categories remains undisclosed, as they did not rank in the top 30. This absence could signal either a strategic focus on specific markets or challenges in penetrating other regions. Understanding these dynamics could provide insights into Black Sheep's broader market strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Black Sheep has shown a notable upward trend in its market position over the past few months. Starting from a rank of 37 in July 2024, Black Sheep has climbed to 27 by October 2024, indicating a positive shift in consumer preference or effective marketing strategies. This improvement in rank is significant when compared to competitors like Curaleaf, which, despite a higher sales volume, started outside the top 20 and only reached rank 29 by October. Meanwhile, Galenas and Savvy have experienced fluctuations, with Galenas slightly improving its position from 30 to 28 and Savvy dropping from a stable 17 to 26. This suggests that Black Sheep is gaining traction in a competitive market, potentially at the expense of brands like Savvy. With these dynamics, Black Sheep's strategic initiatives appear to be effectively enhancing its market presence, making it a brand to watch in Ohio's Flower category.
Notable Products
In October 2024, Black Sheep's top-performing product was 8 Inch Bagel (2.83g) in the Flower category, maintaining its number one rank from August and showing a significant sales increase to 1894 units. Gushers (2.83g), also in the Flower category, held steady at the second position, following a consistent performance since August. The newly introduced product, 8-Inch Bagel Smalls (14.15g), debuted at the third rank, reflecting strong initial sales. Runtz RMX (2.83g) entered the rankings at the fourth position, showing promising sales figures. Platinum Larry Cookies Smalls (14.15g) remained fifth, consistent with its September ranking, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
