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Aug-2024
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Overview
Market Insights Snapshot
Black Sheep has shown a notable performance in the Ohio market, particularly within the Flower category. After initially ranking 31st in May 2024, the brand made a slight improvement to 30th place in June, only to drop to 37th in July. However, August saw a resurgence as Black Sheep climbed back up to 30th place. This fluctuation indicates a volatile but resilient presence in Ohio, with a significant increase in sales from June to August, suggesting effective strategies or market responses that helped regain their position.
While Black Sheep's performance in Ohio demonstrates some positive trends, the brand's absence from the top 30 rankings in July highlights potential challenges or heightened competition within the Flower category. The ability to rebound quickly in August is a positive sign, indicating that Black Sheep can adapt and recover from market pressures. However, the brand's journey through these months underscores the importance of maintaining consistent performance to stay competitive. Observing similar patterns in other states or categories could provide deeper insights into Black Sheep's overall market strategy and resilience.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Black Sheep has experienced notable fluctuations in rank and sales over recent months. Despite a dip in July 2024, where Black Sheep fell to rank 37, the brand rebounded to rank 30 in August 2024, indicating resilience and potential for growth. This recovery is particularly significant when compared to competitors like Moxie, which steadily climbed from rank 43 in May to rank 32 in August, and Ohio Clean Leaf, which improved from rank 38 to rank 28 over the same period. However, Black Sheep faces challenges from brands such as Savvy, which saw a sharp decline from rank 4 in May to rank 29 in August, and Firelands Scientific, which dropped from rank 22 in May to rank 31 in August. These shifts highlight the dynamic nature of the market and underscore the importance of strategic positioning and marketing efforts for Black Sheep to maintain and improve its standing in the competitive Ohio flower category.
Notable Products
In August 2024, the top-performing product for Black Sheep was 8 Inch Bagel (2.83g) with a notable sales figure of 1344 units, moving up from third place in July. Gushers (2.83g) secured the second spot, showing a significant increase from fourth place the previous month. Zweet King Kush (2.83g) maintained a steady performance, ranking third as it did in June. Platinum Larry Cookies (2.83g) experienced a decline, dropping to fourth place from its consistent first-place ranking in the prior three months. Lastly, 8-Inch Bagel Smalls (14.15g) re-entered the rankings at fifth place after not being listed in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
