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Nov-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Black Sheep has shown a notable upward trajectory in the Flower category over the past few months. Starting from a rank of 37 in August 2024, the brand has steadily climbed to the 24th position by November 2024. This consistent improvement in ranking indicates a strengthening market presence and possibly an increase in consumer preference for their products. Despite starting outside the top 30 in August, the brand's ability to break into the top 30 by October and further improve by November is a positive sign of growth and market penetration.
The sales figures for Black Sheep in Ohio reflect this positive trend, with a significant increase from September to October, where sales jumped from $205,934 to $285,824. This surge may suggest successful marketing strategies or new product introductions that resonated well with consumers. The brand's performance in the Flower category is particularly noteworthy given the competitive nature of the market. However, it's important to monitor whether this momentum can be sustained in the coming months, especially as the brand was not in the top 30 in August, indicating potential volatility or competition challenges in the market.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Black Sheep has shown a notable upward trajectory in its ranking from August to November 2024. Starting from a rank of 37 in August, Black Sheep climbed to 24 by November, indicating a positive shift in market presence. This improvement in rank is significant when compared to competitors such as Kynd Cannabis Company, which also improved its position from 30 to 21, and Savvy, which experienced a decline from 17 to 22. Meanwhile, Galenas and Appalachian Pharm showed fluctuating ranks but did not surpass Black Sheep's consistent rise. Despite the competitive market, Black Sheep's sales figures reflect a stable performance, with a slight dip in September followed by recovery in October and November, suggesting effective strategies in place to capture market share and enhance brand visibility.
Notable Products
In November 2024, the top-performing product from Black Sheep was 8 Inch Bagel (2.83g) in the Flower category, maintaining its number one rank from October with sales reaching 2032 units. Runtz RMX (2.83g) made a significant leap to the second position from fourth in October, indicating a strong increase in popularity. Gushers (2.83g) dropped from its consistent second-place ranking in the previous months to third place in November. Platinum Larry Cookies (2.83g) re-entered the rankings at fourth place, showing a resurgence in sales. Meanwhile, 8-Inch Bagel Smalls (14.15g) slipped to fifth position, suggesting a decline in preference compared to its third-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
