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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Blaze Soda’s mix tilted toward Edible at 58.38% share while Beverage held 41.62%, with Beverage growing 9.46% month over month versus Edible’s 5.51% and posting a 47.42% year-over-year gain while Edible has no comparable YoY read. Despite the faster MoM and YoY growth on the 41.62% Beverage base, Edible remains the largest contributor and anchors the brand’s Washington footprint where it ranks 11th in Edible, implying the portfolio is using Beverage momentum to defend an Edible-led position rather than flipping category leadership.
The divergence—Beverage expanding 9.46% MoM against Edible’s 5.51% while Blaze Soda’s average price rose 39.33% YoY alongside a 254.25% YoY sales jump—suggests price elasticity is tighter in Beverage than Edible and that growth is coming from volume mix rather than solely price. With Edible still at 58.38% share and rank 11 in Washington Edible, the pattern points to a positioning opportunity: lean into Beverage where velocity is outpacing mix share to chase rank gains, while using Edible scale to maintain distribution breadth, which together could rebalance the portfolio toward the faster-growing 41.62% segment without eroding the Edible anchor.
Competitive Landscape
Blaze Soda sits at rank #11 in WA Edible in May 2026, up 6 positions from #17 in February 2026, marking its peak rank to date at #11 in May 2026; with no year-over-year rank reported, the near-term movement is the clearest signal. In contrast, Wyld held steady at #1 with a 26.5% year-over-year sales increase while Hot Sugar stayed at #3 despite an 8.1% sales decline, indicating Blaze Soda’s +6 place climb is driven by share capture from mid-tier incumbents rather than disruption at the top. This trajectory implies Blaze Soda is transitioning from lower mid-pack to contender status, with momentum concentrated in recent months rather than broad year-over-year displacement.
Notable Products
Sleep - CBN/CBD/THC 2:2:1 Blue Raspberriezzz Gummies 10-Pack (200mg CBN, 200mg CBD, 100mg THC) dropped 16.5% month over month in May 2026 while holding rank 2, and the category leader Relief - CBD/CBG/CBC/THC 1:1:1:1 POG + Lion's Mane Gummies 10-Pack (100mg CBD, 100mg CBG, 100mg CBC, 100mg THC) rose 15.4% at rank 1. Four of the top ten are Edible SKUs occupying ranks 1, 2, 3, and 4, while Beverage SKUs cluster at ranks 5, 6, 7, 8, and 10 with mixed movement from -5.8% to +3.9%. This pattern implies Blaze Soda’s demand is concentrating in functional edibles for leadership while beverages provide breadth but carry flatter momentum.
Relief - CBD/CBG/CBC/THC 1:1:1:1 Baja Blaze Tropical Lime Gummies 10-Pack (100mg CBD, 100mg CBG, 100mg CBC, 100mg THC) advanced 17.5% at rank 3, contrasting with Mood - CBD/CBG/THC 2:2:1 Wild Cherry Gummies 10-Pack (200mg CBD, 200mg CBG, 100mg THC) easing 8.3% at rank 9. Among beverages, Orange Cream Pie Soda (100mg THC, 6oz) slid 4.8% at rank 5 while Old Fashioned Root Beer Can Soda (100mg THC, 6oz) ticked up 2.4% at rank 10, with Strawberry Lemonade Distillate Soda (100mg THC, 6oz) debuting at rank 8 on $10,054 in sales. The split—edible gains concentrated in the top three versus beverages stabilizing in the mid-to-lower top ten—implies the product mix is tilting toward higher-margin functional formats anchoring the front of the portfolio while sodas act as entry points to sustain reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
