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Sep-2024
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Overview
Market Insights Snapshot
Blaze Soda has demonstrated a consistent performance in the beverage category over the summer months in Washington. The brand has maintained its position within the top 10, ranking 9th from June through August before slipping slightly to 10th in September. This slight drop in rank does not overshadow the fact that Blaze Soda has held a solid presence in a competitive market. Notably, sales figures peaked in July, indicating a potential seasonal trend or successful promotional efforts during that month.
While Blaze Soda has managed to remain within the top 10 in Washington, it is important to note that their absence from the top 30 in other states or provinces suggests room for growth and expansion. This absence could be perceived as a challenge, highlighting areas where the brand might focus its efforts to increase market penetration and brand recognition. Understanding these dynamics could be crucial for stakeholders looking to capitalize on Blaze Soda's existing strengths and address potential weaknesses in their market strategy.
Competitive Landscape
In the competitive landscape of the Washington cannabis beverage market, Blaze Soda has experienced a slight decline in its ranking, moving from 9th place from June through August 2024 to 10th place in September 2024. Despite this dip, Blaze Soda maintains a strong position, with sales consistently outperforming several competitors. For instance, while Sungaze remained steady at 10th and 11th place, Blaze Soda's sales figures were significantly higher. However, Ratio presents a notable challenge, having improved its rank from 13th in June to 9th in September, surpassing Blaze Soda. This suggests a dynamic shift in consumer preferences, with Ratio's sales showing a robust upward trend, potentially impacting Blaze Soda's market share. Meanwhile, Hot Shotz consistently holds the 8th position with sales figures nearly double those of Blaze Soda, indicating a strong brand presence that Blaze Soda must strategize against to regain a higher rank.
Notable Products
In September 2024, Blaze Soda's top-performing product was Orange Cream Pie Soda (100mg THC, 6.3oz), maintaining its number one rank for the fourth consecutive month with impressive sales of 2,624 units. Stoney Mountain Root Beer (100mg) held steady at the second position, although its sales figures saw a slight decrease compared to August. Old Fashioned Root Beer (100mg THC, 6.3oz) stayed consistent in the third spot, showing a positive growth trend in sales over the previous months. Old School Grape Soda (100mg THC, 6.3oz) ranked fourth, experiencing a slight decline in sales from the prior month. Notably, CBD American Cola (100mg CBD) made its debut in the rankings at fifth place, indicating a growing interest in CBD-infused beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
