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Aug-2024
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Overview
Market Insights Snapshot
Blaze Soda has demonstrated consistent performance in the Beverage category across Washington. The brand has maintained a steady 9th place ranking from May through August 2024, indicating a stable presence in the market. Although the sales figures saw a dip in June, they rebounded strongly in July and August, suggesting effective marketing strategies or seasonal demand fluctuations. This consistent ranking in the top 10 is a positive indicator of the brand's resilience and market penetration in Washington's competitive beverage sector.
However, Blaze Soda's absence from the top 30 brands in other states and categories could be a cause for concern. The lack of rankings in additional markets may highlight challenges in broader geographical expansion or category diversification. This limited presence outside Washington suggests the brand might need to reevaluate its market strategies or product offerings to capture a larger share in other states. Focusing on strengthening its position in new regions could be crucial for Blaze Soda's long-term growth and sustainability.
Competitive Landscape
In the Washington cannabis beverage market, Blaze Soda has consistently held the 9th rank from May to August 2024. This steady positioning highlights its resilience amidst fluctuating sales figures, which saw a notable increase from $52,439 in June to $68,211 in August. However, Blaze Soda faces stiff competition from brands like Constellation Cannabis and Hot Shotz, which have maintained higher ranks and sales volumes. Constellation Cannabis, for instance, consistently held the 7th rank with sales peaking at $150,748 in July, while Hot Shotz remained at the 8th rank with sales rising to $105,570 in August. Meanwhile, Sungaze and Ratio have shown more variability in their rankings, with Sungaze dropping out of the top 10 in July and August, and Ratio fluctuating between the 10th and 13th ranks. These dynamics suggest that while Blaze Soda maintains a stable market presence, there is significant competition from brands with higher sales and more dynamic ranking shifts.
Notable Products
In August 2024, Blaze Soda's top-performing product was Orange Cream Pie Soda (100mg THC, 6.3oz), maintaining its number one rank with sales reaching 3029 units. Stoney Mountain Root Beer (100mg) held steady in the second position with 1626 units sold. Old School Grape Soda (100mg THC, 6.3oz) also remained consistent in third place with 1177 units sold. Old Fashioned Root Beer (100mg THC, 6.3oz) climbed back to fourth place from fifth in June, achieving 1036 units in sales. Blue Raspberry Live Resin Soda (100mg THC, 6.3oz) retained the fifth position with a slight increase in sales to 906 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
