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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, Blaze Soda has maintained a consistent performance within the Beverage category, holding steady at the 9th position from July to October 2024. This stability in ranking suggests a strong foothold in the market, despite the competitive nature of the beverage sector. The brand's sales have shown a significant upward trend, particularly in October, where sales increased to 72,142 units. This upward movement could indicate a growing consumer preference or effective distribution strategies that have bolstered their market presence.
While Blaze Soda has performed consistently in Washington, the absence of rankings in other states or categories suggests areas where the brand may not yet have a significant impact or where competition is particularly fierce. This lack of presence in the top 30 rankings in other regions or categories could be seen as a challenge for the brand to expand its market reach and diversify its consumer base. The data highlights the importance of strategic planning for Blaze Soda to potentially replicate its success in Washington across other markets.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Blaze Soda consistently holds the 9th rank from July to October 2024, demonstrating stability in its market position. Despite maintaining its rank, Blaze Soda's sales exhibit a notable upward trend, especially in October, indicating a potential increase in consumer preference or successful marketing strategies. In comparison, Constellation Cannabis consistently ranks higher at 7th place, with significantly higher sales, suggesting a strong brand presence and customer loyalty. Meanwhile, Hot Shotz holds the 8th rank, just above Blaze Soda, with sales figures that are also on the rise, potentially posing a competitive threat. Brands like Ratio and Sungaze remain below Blaze Soda, indicating that while Blaze Soda is not at the top, it is outperforming several competitors in its category. This analysis suggests that while Blaze Soda is stable, there is room for strategic initiatives to climb the ranks and close the sales gap with higher-ranked competitors.
Notable Products
In October 2024, the top-performing product for Blaze Soda was Orange Cream Pie Soda (100mg THC, 6.3oz) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales of 2869 units. Stoney Mountain Root Beer (100mg) also held steady in second place throughout this period, with a slight increase to 1440 units sold in October. Baja Blast Tropical Lime Live Resin Soda (100mg THC, 6.3oz) rose to third place, showing a significant sales boost from its debut in September. Old School Grape Soda (100mg THC, 6.3oz) remained consistently popular, ranking fourth, while Blue Raspberry Live Resin Soda (100mg THC, 6.3oz) re-entered the rankings in October at fifth place. These shifts indicate a stable top tier for Blaze Soda, with a notable rise in popularity for newer offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
