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Jan-2025
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Overview
Market Insights Snapshot
Blaze Soda's performance in the Beverage category has shown remarkable consistency in the state of Washington, maintaining a steady 10th place rank from October 2024 through January 2025. This stability suggests a strong foothold in the market, although the brand's sales figures have fluctuated during this period. Notably, there was a dip in sales in November 2024, followed by a recovery in December and January. This pattern might indicate seasonal variations or promotional activities that impacted consumer purchasing behavior. However, the consistent ranking implies that Blaze Soda has a loyal customer base that keeps it within the top 10 despite these sales variations.
Across other states and categories, Blaze Soda's absence from the top 30 brands might be a point of concern or an opportunity for growth. The lack of ranking data in other regions suggests that the brand has not yet established a significant presence outside of Washington in the Beverage category. This could be due to a variety of factors such as distribution limitations, regional competition, or marketing strategies that have yet to resonate with consumers in other areas. Exploring these aspects could provide insights into potential areas for expansion or improvement. For a more comprehensive understanding of Blaze Soda's market performance, further investigation into these regional dynamics would be beneficial.
Competitive Landscape
In the Washington beverage category, Blaze Soda consistently maintained its 10th rank from October 2024 to January 2025, showcasing a stable position amidst fluctuating sales figures. While Blaze Soda's sales experienced a dip in November 2024, they rebounded strongly in December and January, indicating resilience and potential for growth. Competitors like Ratio (WA) and Constellation Cannabis held higher ranks at 9th and 7th respectively, with Constellation Cannabis showing a slight decline in rank by January 2025. Meanwhile, CQ (Cannabis Quencher) and Sungaze remained below Blaze Soda, with ranks of 12th and 11th respectively. This competitive landscape suggests that while Blaze Soda holds a solid middle-ground position, there is significant opportunity to climb the ranks by capitalizing on the sales momentum seen in the latter months.
Notable Products
In January 2025, Blaze Soda's top-performing product was Orange Cream Pie Soda (100mg THC, 6.3oz), maintaining its number one rank consistently from October 2024, with a notable sales figure of 2,592 units. Stoney Mountain Root Beer (100mg) also held steady in the second position across the same period, showing a slight increase in sales from December to January. Old School Grape Soda (100mg THC, 6.3oz) improved its rank from fourth in November to third in December, and it sustained this position into January 2025. Blue Raspberry Live Resin Soda (100mg THC, 6.3oz) remained in fourth place since November, following a slight dip in October. The Old Fashioned Root Beer (100mg THC, 6.3oz) entered the top five in December and maintained its fifth position in January 2025, showing a steady increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
