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Dec-2024
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Overview
Market Insights Snapshot
Blaze Soda has demonstrated consistent performance in the beverage category across several states, with noteworthy stability in Washington. In this state, Blaze Soda has maintained a steady rank of 10th place from September to December 2024. Despite fluctuations in monthly sales figures, the brand's ability to hold its position in the top 10 indicates a solid consumer base and effective market strategies. This consistency is particularly significant given the competitive nature of the beverage category, where brands frequently jostle for position. However, it's important to note that in other states, Blaze Soda did not appear in the top 30 rankings, suggesting room for growth and potential market expansion opportunities.
While Blaze Soda's presence in Washington is commendable, its absence from the top 30 in other states highlights a potential gap in its market penetration strategy. This discrepancy could suggest a regional preference or a need for targeted marketing efforts in states where the brand is not as visible. The sales trend in Washington, with a noticeable increase from October to December, suggests a positive reception and possibly effective promotional activities during this period. For a brand looking to expand its footprint, understanding these dynamics and leveraging successful strategies from one state to others could be key to enhancing overall performance. By analyzing these trends, stakeholders can identify areas for strategic focus and potential growth.
Competitive Landscape
In the competitive landscape of cannabis beverages in Washington, Blaze Soda has consistently maintained its position at rank 10 from September to December 2024. This stability in ranking suggests a steady market presence, although it trails behind competitors like Hot Shotz and Ratio (WA), which have secured the 8th and 9th positions respectively throughout the same period. Despite this, Blaze Soda's sales have shown a positive trend, with a notable increase from October to December, indicating growing consumer interest. Meanwhile, Swell Edibles and Sungaze have seen less dramatic sales growth, remaining in lower ranks. This suggests that while Blaze Soda is not leading the market, its consistent ranking and sales growth highlight its potential to climb higher in the competitive hierarchy if these trends continue.
Notable Products
In December 2024, Orange Cream Pie Soda maintained its position as the top-performing product for Blaze Soda, achieving sales of 3013 units. Stoney Mountain Root Beer also held steady at the second rank, continuing its consistent performance from previous months. Notably, Old School Grape Soda climbed to the third position from fifth in November, indicating a significant increase in popularity. Blue Raspberry Live Resin Soda remained in fourth place, showing stable performance over the last two months. Old Fashioned Root Beer re-entered the top five, securing the fifth position after being absent from the rankings in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
