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Jan-2025
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Overview
Market Insights Snapshot
Blem has shown a notable performance in the California market, particularly in the Flower category. The brand consistently held a strong position, maintaining a rank of 4th place from October 2024 through January 2025, with a peak in sales during this period. This stability suggests a solid consumer base and effective market strategies in a highly competitive category. On the other hand, Blem's performance in the Pre-Roll category in California indicates a different trend. While they were not in the top 30 at the start of the observed period, they managed to climb to 36th place by January 2025. This upward movement, although not yet placing them in the top tier, demonstrates a potential for growth and an increasing acceptance of their products within this segment.
Despite the impressive performance in the Flower category, Blem's journey in the Pre-Roll category highlights a contrasting challenge. Not being in the top 30 initially could be seen as a disadvantage, yet the improvement to 36th place by January 2025 shows a positive trajectory. This rise in ranking, although gradual, indicates that Blem is gaining traction and could potentially continue this upward trend if they leverage the right strategies. The data suggests that while Blem has a strong foothold in the Flower market, there is room for growth and expansion in the Pre-Roll category, which could be pivotal for their overall market strategy in California.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has demonstrated consistent performance, maintaining its rank at 4th place from December 2024 through January 2025. This stability is notable, especially when compared to competitors like Oakfruitland, which fluctuated between 3rd and 5th place, and Claybourne Co., which saw a significant rise from 8th to 4th place in November 2024 before settling at 5th. Despite STIIIZY holding the top position, Blem's steady sales growth, culminating in January 2025, positions it as a formidable contender in the market. This consistent ranking and upward sales trajectory suggest that Blem is effectively capturing and retaining consumer interest, even as other brands experience more volatility in their standings.
Notable Products
In January 2025, the top-performing product from Blem was Unruly OG (3.5g) in the Flower category, maintaining its number one rank consistently since October 2024 with sales reaching 18,501 units. Tangie Ting (3.5g) also held its position firmly at second place throughout the same period. Unruly OG (10g) remained steadfast in third place, showing a steady increase in sales over the months. Rail Up (3.5g) climbed to fourth place in January 2025, improving from fifth place in the previous two months. Notably, Unrully OG Pre-Roll (0.75g) re-entered the rankings at fifth place, suggesting a resurgence in popularity after a brief absence in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
