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Dec-2024
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Overview
Market Insights Snapshot
In the highly competitive cannabis market, Blem has shown notable performance in the California Flower category. Over the past few months, Blem has steadily climbed the rankings, moving from 5th place in September 2024 to securing the 3rd position by December 2024. This upward trend suggests a strong consumer preference for their flower products, which is reflected in their sales figures that have shown consistent growth during this period. The brand's ability to maintain a top 5 position throughout the latter part of the year highlights its strong market presence and suggests a positive reception among consumers.
However, Blem's performance in the Pre-Roll category in California tells a different story. While the brand was not ranked within the top 30 in September, it made significant strides by December, reaching the 35th position. This movement indicates an improvement, though it suggests that Blem's Pre-Roll products are still working to capture a larger share of the market. Despite this, the increase in sales figures from October to December shows potential for further growth in this category. The contrasting performances across these categories underscore the dynamic nature of consumer preferences and the varying competitive landscapes within different product segments.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has shown a promising upward trajectory in its rankings, moving from 5th place in September 2024 to consistently holding the 3rd position by November and December 2024. This improvement in rank is indicative of Blem's growing market presence and appeal among consumers. Notably, Blem's sales figures have also seen a positive trend, with December sales significantly higher than those in September. Despite this progress, Blem faces stiff competition from top contenders such as CannaBiotix (CBX) and STIIIZY, which have alternated between the 1st and 2nd ranks over the same period. Meanwhile, Oakfruitland and Claybourne Co. have fluctuated in their standings, with Oakfruitland dropping from 3rd to 4th place by December, and Claybourne Co. showing a more variable performance. The competitive dynamics suggest that while Blem is gaining ground, maintaining this momentum will require strategic efforts to further differentiate its offerings and capture a larger share of the market.
Notable Products
In December 2024, Unruly OG (3.5g) maintained its position as the top-performing product for Blem, consistent with its number one ranking from the previous three months, achieving a notable sales figure of 17,839 units. Tangie Ting (3.5g) also held steady in the second position, showing an increase in sales compared to November. Unruly OG (10g) remained in third place, continuing its upward sales trend since its introduction in October. Bredda (3.5g) entered the rankings at fourth position, indicating a strong debut month. Rail Up (3.5g) saw a slight improvement in sales but retained its fifth position, showing stability in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
