.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, Blem has demonstrated a notable performance in the Flower category. The brand improved its ranking from 5th in September 2024 to 3rd by November 2024, indicating a strong upward trend. This movement is underscored by a significant increase in sales, with November sales surpassing $3.4 million, marking a substantial growth from the previous months. However, in the Pre-Roll category, while there is a positive trajectory, Blem has not yet broken into the top 30 in earlier months, suggesting room for improvement in this segment.
Across categories, Blem's performance in the Flower segment is particularly commendable, as it consistently maintains a top 5 position in California. This consistency suggests a strong brand presence and consumer loyalty within this category. On the other hand, while the brand has managed to improve its standing in the Pre-Roll category, climbing from 48th in August to 35th by November, it still lags behind compared to its Flower category performance. This discrepancy highlights potential opportunities for Blem to enhance its market strategy and product offerings in the Pre-Roll category to achieve similar success as in the Flower segment.
Competitive Landscape
In the competitive landscape of the California Flower category, Blem has demonstrated a notable upward trajectory in recent months. While Blem started at the 4th position in August 2024, it experienced a slight dip to 5th in September, only to rebound to 4th in October and climb further to 3rd by November. This positive movement in rank suggests a strengthening market position, even as other brands like CannaBiotix (CBX) and STIIIZY consistently held the top two spots, albeit with a brief switch in leadership in October. Despite the fierce competition, Blem's sales have shown a promising increase, particularly in November, indicating a growing consumer preference. Meanwhile, Oakfruitland experienced a decline in rank from 3rd to 4th, and Alien Labs maintained a steady 5th position, highlighting Blem's potential to further capitalize on its momentum in the market.
Notable Products
In November 2024, Blem's top-performing product was Unruly OG (3.5g) in the Flower category, maintaining its number one ranking from the previous months with a notable sales figure of 25,463 units. Tangie Ting (3.5g) also retained its consistent second place, showing a slight sales increase compared to October. Unruly OG (10g) held steady at third place, having climbed from fifth in September. The Unruly OG Pre-Roll (0.75g) made a notable appearance in fourth place, having not been ranked in August and October. Rail Up (3.5g) experienced a slight drop, moving from fourth to fifth place, indicating a competitive sales environment in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
