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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Blem has shown notable performance in the Flower category. Over the months from July to October 2024, Blem maintained a strong presence within the top 5 rankings, peaking at the 3rd position in August. This indicates a solid and consistent market presence, with sales reaching significant figures in October. However, in the Pre-Roll category, Blem's performance was less impressive, as they did not break into the top 30 rankings, hovering around the 40th position. This suggests that while Blem is a strong player in the Flower category, there may be room for growth and improvement in Pre-Rolls.
Across categories, Blem's sales trajectory in the Flower segment in California shows a positive trend, with a noticeable increase from July to October. This upward movement highlights a growing consumer preference or effective brand strategies in this category. On the contrary, the Pre-Roll category did not see similar momentum, as Blem remained outside the top 30, indicating either a lack of focus or competitive pressure in this segment. This dichotomy in performance across categories could provide valuable insights for strategic adjustments, particularly in enhancing their position in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has demonstrated notable fluctuations in rank and sales over the past few months. Blem's rank improved from 5th in July 2024 to 3rd in August, but it slipped back to 5th in September before climbing to 4th in October. This indicates a dynamic positioning within the market, highlighting both opportunities and challenges. In comparison, STIIIZY maintained a strong presence, consistently ranking 2nd except for a brief dip to 4th in August, while Oakfruitland also showed resilience, improving from 4th to 3rd by October. Meanwhile, Alien Labs experienced a similar rank fluctuation as Blem, suggesting competitive pressure. Blem's sales trajectory, peaking in August, reflects its potential to capture market share, but the brand must strategize to maintain upward momentum amidst strong competitors like Pacific Stone, which showed a steady rise in sales and rank. Understanding these dynamics is crucial for Blem to enhance its market strategy and capitalize on growth opportunities in California's flower segment.
Notable Products
In October 2024, Unruly OG (3.5g) continued to dominate the sales charts for Blem, maintaining its first-place ranking for the fourth consecutive month with impressive sales of 23,254 units. Tangie Ting (3.5g) held steady in the second position, showing consistent performance across the months. Notably, Unruly OG (10g) climbed to the third spot, improving from its fifth-place ranking in September. Rail Up (3.5g) experienced a slight decline, moving from third to fourth place, while Gludaz (3.5g) re-entered the top five, securing the fifth position. The rankings reflect a strong preference for the Unruly OG product line among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
