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Oct-2024
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Overview
Market Insights Snapshot
BLKMKT has shown varied performance across different categories and provinces, with some notable movements in rankings. In British Columbia, the brand's presence in the Flower category has been relatively stable, hovering around the 40s, with a slight improvement from September to October 2024. This suggests a consistent demand for their Flower products, despite not breaking into the top 30. However, in the Vapor Pens category, BLKMKT was absent from the rankings in August, indicating a temporary dip in performance, but they managed to make a comeback by October. This fluctuation highlights the competitive nature of the Vapor Pens market and the challenges faced by brands to maintain a top position.
In Ontario, BLKMKT's Flower category has maintained a stronger foothold, consistently ranking within the top 30. This sustained performance underscores the brand's solid reputation and consumer preference in Ontario's Flower market. However, their Pre-Roll category has seen a downward trend, dropping from 41st in July to 49th in October, suggesting increased competition or changing consumer tastes. Interestingly, in Saskatchewan, BLKMKT only appeared in the rankings in July for Flower and Pre-Roll categories, and did not maintain its position in subsequent months, which could indicate a need for strategic adjustments to capture a larger market share in this province.
Competitive Landscape
In the Ontario flower category, BLKMKT has experienced some fluctuations in its ranking over the past few months, indicating a competitive landscape that demands attention. Starting in July 2024, BLKMKT was ranked 22nd, but it saw a dip to 29th in August, followed by a slight recovery to 26th in September, and then a fall back to 28th in October. This pattern suggests that while BLKMKT is maintaining a presence in the top 30, it faces stiff competition from brands like Potluck, which also experienced a decline from 23rd in July to 30th in October, and Endgame, which held a steady position at 27th in October. Notably, Color Cannabis showed a positive trend, moving up from 40th in July to 29th in October, while Highly Dutch improved significantly from 36th to 26th in the same period. These dynamics highlight the need for BLKMKT to strategize effectively to regain and sustain higher rankings amidst rising competitors.
Notable Products
In October 2024, Rainbow P Pre-Roll (1g) maintained its position as the top-selling product for BLKMKT, with sales reaching 5617 units. Jealousy Pre-Roll (1g) held steady in the second position, showing a slight increase in sales compared to September. Upside Down Cake Pre-Roll (1g) consistently ranked third over the past four months, despite a gradual decline in sales figures. SFV OG x Candy Rain Pre-Roll (1g) improved its ranking to fourth, showing resilience in the market. Notably, Ya Hemi Blunt (1g) entered the top five for the first time, indicating a positive market reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
