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Sep-2024
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Overview
Market Insights Snapshot
BLKMKT's performance in the British Columbia market has shown some fluctuations across different product categories. In the Flower category, the brand started at rank 41 in June 2024 and saw a decline, dropping to rank 61 by September 2024. This downward trend in ranking is coupled with a significant decrease in sales over the same period. On the other hand, the Pre-Roll category exhibited a more stable performance, with BLKMKT maintaining a position within the top 70 throughout the months, ending at rank 57 in September. Interestingly, the Vapor Pens category saw BLKMKT enter the rankings at position 48 in June, but it did not maintain a presence in the top 30 in subsequent months, indicating a potential area for growth or reconsideration of strategy.
In Ontario, BLKMKT's Flower category maintained a relatively strong presence, consistently ranking within the top 30, although there was a slight decline from rank 19 in June to rank 26 in September. This suggests a stable yet slightly competitive landscape in the Flower category. The Pre-Roll category also showed some variability, with rankings fluctuating between 39 and 45, indicating a competitive market environment. Notably, in the Vapor Pens category, BLKMKT was not consistently in the top 30, appearing only in July and September at ranks 78 and 77 respectively. This sporadic presence in the rankings highlights a potential challenge for the brand in establishing a stronger foothold in this category. Meanwhile, in Saskatchewan, the brand made its mark in the Pre-Roll category by achieving a rank of 29 in August, suggesting an opportunity for growth in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, BLKMKT has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 19 in June 2024, BLKMKT saw a decline, slipping out of the top 20 in July and August, before slightly recovering to rank 26 in September. This downward trend in rank correlates with a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, Carmel maintained a relatively stable presence, only dropping out of the top 20 in September, while its sales showed resilience until a dip in the same month. Meanwhile, Nugz and Endgame have shown competitive performance, with Nugz consistently ranking higher than BLKMKT in the latter months and Endgame closing the gap. Interestingly, Fuego Cannabis (Canada) has been climbing the ranks, reaching 27 in September, suggesting an upward trajectory that could pose a further threat to BLKMKT's market position if the trend continues. These dynamics highlight the competitive pressures BLKMKT faces in the Ontario Flower market, underscoring the need for strategic adjustments to regain its standing.
Notable Products
In September 2024, Jealousy Pre-Roll (1g) emerged as the top-performing product for BLKMKT, reclaiming its number one rank from June with a sales figure of 5459. Rainbow P Pre-Roll (1g) followed closely in second place, a slight drop from its peak position in July. Upside Down Cake Pre-Roll (1g) maintained a steady third place, showing consistent performance over the months. SFV OG x Candy Rain Pre-Roll (1g) reappeared in fourth position after not being ranked in August. Exclusives (7g) returned to the rankings in fifth place, having not been ranked since June, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
