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Nov-2024
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Overview
Market Insights Snapshot
In British Columbia, BLKMKT has shown varied performance across different product categories. In the Flower category, the brand has not managed to break into the top 30, with rankings fluctuating between 42nd and 50th place over the past few months. This indicates a struggle to gain a foothold in a highly competitive market. However, there's a notable upward trend in the Vapor Pens category, where BLKMKT has climbed from not being in the top 30 to securing the 43rd position by November 2024. This improvement suggests a growing consumer interest or strategic shifts in the product lineup that could be worth watching in the coming months.
Moving to Ontario, BLKMKT's performance in the Flower category has been relatively stable, maintaining a position within the top 30, although it slipped to 30th place in November 2024. This consistency could indicate a loyal customer base or effective marketing strategies. In contrast, their Pre-Roll category experienced a decline in rankings, from 39th in August to 48th by November, suggesting potential challenges in retaining market share. The absence of ranking data for Vapor Pens in recent months might imply a lack of presence or competition in this category, raising questions about the brand's strategy in the province. Meanwhile, in Saskatchewan, BLKMKT's presence in the Flower and Pre-Roll categories was noted in August 2024, but the absence of subsequent rankings may indicate a retreat from the market or a shift in focus away from these products.
Competitive Landscape
In the competitive landscape of the Ontario flower category, BLKMKT has experienced notable fluctuations in its ranking over the past few months. Despite maintaining a steady rank of 26th in September and October 2024, BLKMKT saw a decline to 30th in November. This drop in rank coincides with a decrease in sales from October to November, suggesting potential challenges in maintaining market share. In contrast, Nugz consistently outperformed BLKMKT, holding a higher rank and achieving stronger sales figures throughout the same period. Meanwhile, Divvy showed a positive trend, improving its rank from 45th in August to 29th in November, surpassing BLKMKT in the latest month. Additionally, Color Cannabis and Fuego Cannabis (Canada) have shown varying performances, with Color Cannabis not making it into the top 20 ranks, while Fuego maintained a stable position similar to BLKMKT. These dynamics highlight the competitive pressures BLKMKT faces in retaining its position and suggest a need for strategic adjustments to enhance its market performance.
Notable Products
In November 2024, the top-performing product for BLKMKT was Jealousy Pre-Roll (1g), reclaiming its position at the top of the rankings with sales reaching 6,537 units. This product overtook Rainbow P Pre-Roll (1g), which dropped to the second position after leading in September and October. Upside Down Cake Pre-Roll (1g) maintained its steady third place position for the second consecutive month. SFV OG x Candy Rain Pre-Roll (1g) saw a positive movement, climbing from fifth to fourth place since its introduction in October. Meanwhile, Guava Bomba (3.5g) entered the rankings in November, securing the fifth spot with notable sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
