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Jan-2025
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Overview
Market Insights Snapshot
BLKMKT has shown varied performance across different categories and provinces, with notable movements in rankings. In British Columbia, the brand experienced a significant improvement in the Flower category, jumping from positions outside the top 30 in October through December 2024 to 27th in January 2025. This upward trend is underscored by a substantial increase in sales for January, indicating a strong market presence. However, in the Vapor Pens category, BLKMKT dropped out of the top 30 by January 2025, which suggests challenges in maintaining competitive positioning in this segment. Meanwhile, the Pre-Roll category in British Columbia saw relatively stable rankings, though consistently outside the top 50, which might indicate room for improvement.
In Ontario, BLKMKT maintained a steady presence in the Flower category, holding a stable rank of 25th in January 2025 after slight fluctuations in the previous months. This consistency shows resilience in a competitive market. The Pre-Roll category, however, saw a slight decline in sales and ranking, moving from 46th to 47th by January 2025, which might suggest increasing competition or changing consumer preferences. Interestingly, the brand made an entry into the Vapor Pens category by January 2025, securing the 94th position, which could indicate a strategic expansion into new product segments. These movements highlight both the strengths and challenges BLKMKT faces in different markets and categories.
Competitive Landscape
In the Ontario Flower category, BLKMKT has experienced fluctuations in its ranking over the past few months, indicating a competitive landscape. Despite not being in the top 20 brands, BLKMKT's sales figures have shown resilience, with a notable increase from November to December 2024. Competitors such as Nugz and Divvy have maintained closer proximity in rankings, with Nugz even surpassing BLKMKT in January 2025. Meanwhile, Jonny Chronic has shown a remarkable upward trend, climbing from 68th to 27th place, which could pose a potential threat to BLKMKT's market share. Additionally, Holy Mountain remains a strong competitor, consistently ranking higher, although its sales have seen a decline from November 2024 to January 2025. These dynamics highlight the need for BLKMKT to strategize effectively to improve its rank and capitalize on sales opportunities.
Notable Products
In January 2025, Jealousy Pre-Roll (1g) continues its reign as the top-performing product for BLKMKT, maintaining its number one ranking from previous months with sales reaching 7200 units. Rainbow P Pre-Roll (1g) remains steady in the second position, although its sales have decreased to 4539 units. Upside Down Cake Pre-Roll (1g) also holds its third-place ranking but shows a significant drop in sales from December. Espresso Candy (3.5g) emerges as a new contender in the fourth position, while Ya Hemi Blunt (1g) re-enters the rankings at fifth, despite lower sales compared to October. Overall, the top products have largely retained their positions, with Jealousy Pre-Roll (1g) showing consistent dominance in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
