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Oct-2024
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Overview
Market Insights Snapshot
Blotter's performance across different categories in New York reveals a mixed bag of results over recent months. In the Concentrates category, Blotter started strong with a consistent third-place ranking in July and August 2024, but experienced a decline to the tenth position by October. This drop coincided with a noticeable decrease in sales figures, indicating potential challenges in maintaining their earlier momentum. On the other hand, in the Pre-Roll category, Blotter did not make it into the top 30 rankings from July to October, suggesting a struggle to capture a significant market share compared to competitors.
In the Vapor Pens category, Blotter showed a relatively stable performance, hovering around the 60th to 70th ranking range. This consistency, albeit outside the top 30, indicates a steady presence in the market, though there is room for growth to improve their standing. The brand's sales in this category fluctuated slightly but did not demonstrate any significant upward or downward trends. Overall, Blotter's performance across these categories in New York highlights areas of both strength and opportunity, with Concentrates being a notable area of previous success and Pre-Rolls presenting a potential growth challenge.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Blotter has experienced notable fluctuations in its ranking over the past few months. Starting strong in July and August 2024 with a consistent rank of 3rd, Blotter saw a decline to 6th in September and further to 10th in October. This downward trend in rank is accompanied by a decrease in sales from August to October, indicating potential challenges in maintaining its market position. Meanwhile, House of Sacci has shown a promising upward trajectory, climbing from 16th in July to 9th by October, suggesting a strengthening presence in the market. Similarly, Glenna's has made significant gains, improving from 13th in September to 8th in October, which could pose a competitive threat to Blotter. On the other hand, American Hash Makers and Silly Nice have shown less consistent performance, with ranks fluctuating but generally remaining lower than Blotter's. These dynamics highlight the competitive pressures Blotter faces and underscore the importance of strategic adjustments to regain its higher ranking and sales momentum.
Notable Products
In October 2024, the top-performing product for Blotter was Mimosa Live Resin Sugar (1g) in the Concentrates category, maintaining its first-place rank from September. It achieved notable sales of 703 units, reflecting a slight decrease from previous months. Lucys - Slurricane Diamond Kief Covered Infused Pre-Roll 3-Pack (2.1g) rose to the second position, having consistently held third place in prior months. Candy Jack Infused Pre-Roll 5-Pack (2.5g) showed a positive trend, moving up to third place from fifth in September. Lemon Meringue Live Resin Crumble (1g) and River Sour Patch Live Resin Sugar (1g) debuted in the rankings at fourth and fifth places, respectively, indicating a strong introduction to the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
