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Jan-2025
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Overview
Market Insights Snapshot
Blotter has showcased a consistent performance in the New York market, particularly in the Concentrates category. Over the four-month period from October 2024 to January 2025, Blotter maintained a solid presence, ranking within the top 10 brands. The brand saw a notable improvement in December 2024, climbing to the 6th position, before settling at 8th in January 2025. This upward movement indicates a strengthening foothold in the Concentrates market, supported by a steady increase in sales from October to January, highlighting a positive trend in consumer preference for Blotter's offerings in this category.
In contrast, Blotter's performance in the Pre-Roll and Vapor Pens categories in New York tells a different story. The brand struggled to make it into the top 30 for Vapor Pens, consistently ranking in the 80s, which suggests challenges in gaining traction among competitors. Meanwhile, in the Pre-Roll category, Blotter's fluctuating rankings, peaking at 47th in November 2024 and dropping to 63rd by January 2025, reflect an unstable market position. This volatility might be attributed to varying consumer trends or competitive pressures, pointing to potential areas for strategic improvement.
Competitive Landscape
In the New York concentrates market, Blotter has demonstrated a strong performance, maintaining a consistent presence in the top 10 rankings from October 2024 to January 2025. Notably, Blotter climbed from 9th place in October and November 2024 to 6th in December, before slightly dropping to 8th in January 2025. This fluctuation indicates a competitive landscape, with brands like Olio making significant strides, jumping from outside the top 20 in October to 7th place by December, before disappearing from the top 20 in January. Meanwhile, Glenna's showed remarkable growth, moving from 10th in October to 6th in January, surpassing Blotter in the process. New York Honey (NY Honey) also presented a competitive challenge, starting at 6th place in October and ending at 9th in January, closely trailing Blotter. Despite these competitive pressures, Blotter's sales remained robust, indicating strong brand loyalty and market presence amidst dynamic shifts in rankings.
Notable Products
In January 2025, Lemon Meringue Live Resin Crumble (1g) from the Concentrates category emerged as the top-performing product for Blotter, climbing to the first rank with sales reaching 515 units. Lucys - Secret Meetings Diamond Infused Pre-Roll 5-Pack (3.5g) maintained a strong presence, securing the second rank despite a sales decrease to 283 units. Double Frosted Live Resin Sugar (1g) improved its position to third place, showing consistent sales growth from the previous month. Lemon Cake Live Resin Sugar (1g) held steady in fourth place, while Lucys - Secret Meetings Diamond Infused Pre-Roll 5-Pack (2.5g) experienced a drop to fifth place, reflecting a significant decrease in sales from December 2024. The rankings indicate a notable increase in demand for concentrates, while pre-rolls showed mixed performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
