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Dec-2024
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Overview
Market Insights Snapshot
Blue Sage has demonstrated a notable entrance in the California market within the Topical category. After not appearing in the top 30 rankings for several months, Blue Sage made a significant leap to secure the 12th position in December 2024. This indicates a remarkable upward trajectory in this category, suggesting that Blue Sage may have successfully introduced a new product line or marketing strategy that resonated well with consumers in California. The absence of prior rankings underscores the magnitude of this achievement, as it highlights Blue Sage's rapid ascension in a competitive market.
While Blue Sage's performance in the Topical category in California is noteworthy, the lack of presence in other states or categories within the top 30 rankings suggests potential areas for growth or market entry. This absence could be viewed as an opportunity for Blue Sage to expand its footprint and explore new markets or product categories. The brand's ability to capture a significant share of the California Topical market in a short period could serve as a blueprint for similar success in other regions or categories, provided they employ effective market strategies tailored to different consumer preferences and regulatory environments.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has made a notable entry, securing the 12th rank in December 2024. This marks a significant achievement as Blue Sage was not in the top 20 in the preceding months, indicating a strong upward trajectory in both brand recognition and sales performance. In comparison, OM consistently held the 11th rank from October to December 2024, suggesting a stable market presence just ahead of Blue Sage. Meanwhile, Autumn Brands experienced a slight decline, dropping from 9th to 10th place in December, which could present an opportunity for Blue Sage to further climb the ranks. On the other hand, Proof saw a decrease in rank from 11th in September to 13th by December, reflecting a downward trend that Blue Sage could capitalize on. Overall, Blue Sage's emergence in the top 20 highlights its potential to disrupt the market dynamics and capture a larger share of the topical cannabis segment in California.
Notable Products
In December 2024, the top-performing product from Blue Sage was Citrus Cedar Cream (393mg THC, 50ml), which climbed to the number one rank with a notable sales figure of 157 units. This product showed a significant increase in sales and ranking from the previous months, where it was ranked second in November and fourth in September. The Citrus Cedar Cream (897mg THC, 118ml) also improved its position, moving from fourth in November to second in December. Orange Chai Cream (404mg THC, 50ml) and Orange Chai Cream (880mg THC, 118ml, 4oz) held steady at third place, maintaining their rank from November. The Original Cream (322mg THC, 50ml) dropped to third place in December, after peaking at first in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
