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Sep-2024
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Overview
Market Insights Snapshot
BLVD has shown a remarkable upward trajectory in the Nevada market, particularly within the Flower category. Starting from a rank of 74 in June 2024, BLVD has steadily climbed to position 24 by September 2024. This consistent improvement indicates a strong market presence and growing consumer preference. The brand's sales in the Flower category have seen a significant increase, with a notable jump from $41,315 in June to $247,190 in September. While this growth is impressive, BLVD has yet to make a similar impact in the Pre-Roll category in Nevada, where it was not ranked in the top 30 until September, when it entered at rank 60. This suggests potential areas for growth and expansion within the Pre-Roll segment.
In states outside of Nevada, BLVD's performance remains undisclosed, as the brand did not secure a top 30 position in any other category or state during this period. This absence from the rankings highlights a potential for BLVD to explore and establish itself in new markets or enhance its strategies in existing ones to gain a competitive edge. The brand's focused success in Nevada's Flower category could serve as a blueprint for similar strategies in other states, where market dynamics and consumer preferences might align with BLVD's offerings.
Competitive Landscape
In the Nevada flower category, BLVD has shown a remarkable upward trajectory in its rankings from June to September 2024, moving from 74th to 24th place. This significant climb indicates a strong growth in market presence and consumer preference. In contrast, Twelve Twelve experienced a decline in rank from 14th to 22nd, suggesting a potential shift in consumer loyalty or competitive pressure. Meanwhile, Grassroots maintained a relatively stable position, peaking at 16th in August before dropping back to 25th in September. Flower House also saw fluctuations, starting at 13th in June, dropping to 27th in August, and slightly recovering to 23rd in September. These dynamics highlight BLVD's growing influence in the Nevada flower market, as it not only improved its rank but also surpassed several established competitors, reflecting a positive trend in sales and market penetration.
Notable Products
In September 2024, Cap Junkie (3.5g) emerged as the top-performing product for BLVD, climbing from its consistent third-place ranking in the previous months to secure the number one spot with sales of 2963 units. 702 Headband (3.5g) maintained its strong performance, holding the second position after a brief dip in August. Molotov Cocktail (3.5g), which was the leader in August, saw a decline to third place in September. The 702 Headband Pre-Roll (1g) and Cap Junkie Pre-Roll (1g) retained their fourth and fifth positions respectively, showing steady sales figures. This shift in rankings highlights Cap Junkie's significant sales growth and increased consumer preference during September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
