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Jan-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Boaz has demonstrated consistent performance in the Flower category, maintaining a position within the top 30 brands over the past few months. Specifically, Boaz held steady at the 27th rank in October and November 2024, slightly dipped to 28th in December 2024, and regained its 27th position by January 2025. This stability in rankings suggests a resilient market presence despite fluctuations in sales figures. Notably, the brand's sales peaked in October 2024, followed by a gradual decline through January 2025, indicating potential seasonal variations or competitive pressures within the province.
Boaz's ability to remain within the top 30 in Alberta's Flower category highlights its competitive edge in a crowded market. However, the lack of ranking data for other states or provinces suggests that Boaz may not have achieved the same level of prominence outside Alberta, or it might be focusing its efforts primarily within this region. The absence of top 30 rankings in other areas could be seen as a potential area for growth or a strategic decision to concentrate resources where the brand is already established. This localized success in Alberta could serve as a foundation for future expansion efforts, should the brand decide to broaden its geographical reach.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has maintained a consistent presence, albeit outside the top 20 rankings, from October 2024 through January 2025. Despite this, Boaz's sales have shown a downward trend, which may be attributed to the dynamic shifts among competitors. Notably, Versus has consistently ranked higher than Boaz, maintaining a position within the top 20, and although its sales have decreased, it still outpaces Boaz. Meanwhile, Baked (Canada) experienced a significant jump in rank from October to November 2024, indicating a surge in popularity and sales, before settling back closer to Boaz's rank by January 2025. Tribal and Windmill have also shown fluctuations in their rankings, with Tribal briefly surpassing Boaz in November 2024. These shifts suggest a highly competitive market where Boaz needs to strategize to improve its rank and sales amidst aggressive competitors.
Notable Products
In January 2025, the top-performing product for Boaz was Windmill Indica Milled (7g), maintaining its first-place rank from the previous month with sales of 4,297 units. Windmill Sativa Milled (7g) followed closely, holding the second rank, although its sales figures saw a decline compared to December 2024. Windmill Hybrid Milled (7g) consistently remained in the third position throughout the months, indicating stable performance. Windmill Indica Pre-Roll 2-Pack (1g) showed significant improvement, climbing from fifth place in October 2024 to fourth in January 2025. Meanwhile, Windmill Sativa Pre-Roll 2-Pack (1g) maintained its position at fifth, reflecting steady but lower sales compared to its counterparts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
