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Oct-2024
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Overview
Market Insights Snapshot
Boaz has demonstrated a consistent presence in the Flower category in Alberta, with rankings fluctuating slightly over the past few months. Starting in July 2024, Boaz was positioned at rank 28, improving to rank 22 in August, then experiencing a slight dip to rank 26 in September, before climbing back to rank 23 in October. This movement indicates a relatively stable performance with a slight upward trend, suggesting that Boaz is maintaining its competitiveness in the Alberta market. The consistent presence in the top 30 brands highlights their ability to sustain interest and demand in a competitive space.
While Boaz's performance in Alberta's Flower category shows resilience, it's important to note that they did not appear in the top 30 rankings for any other state or category during this period. This absence could be viewed as a limitation in their market penetration or a strategic focus on the Alberta market. However, the increase in sales from September to October, which saw a rise to over 300,000 CAD, suggests that there is potential for growth and expansion. This upward trend in sales might be an indicator of successful marketing strategies or product offerings that resonate well with consumers in Alberta.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Boaz has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. From July to October 2024, Boaz's rank shifted from 28th to 23rd, showcasing a slight improvement but also highlighting the volatility in its market position. Notably, 1964 Supply Co consistently improved its rank from 30th to 22nd, suggesting a stronger upward trajectory compared to Boaz. Meanwhile, Highly Dutch displayed instability, dropping to 37th in September before recovering to 25th in October, which could indicate potential opportunities for Boaz to capitalize on its competitors' inconsistencies. Divvy made a significant leap from 73rd to 21st, posing a new competitive threat with its rapid ascent. On the other hand, SUPER TOAST experienced a decline from 15th to 24th, possibly opening a space for Boaz to capture more market share. These shifts underline the importance for Boaz to strategically navigate the competitive Flower market in Alberta to enhance its sales and rank further.
Notable Products
In October 2024, the top-performing product for Boaz was Windmill Sativa Milled (7g) in the Flower category, regaining the first position with sales reaching 6,046 units. Windmill Indica Milled (7g) followed closely in the second spot, maintaining its rank from the previous month with consistent sales performance. Windmill Hybrid Milled (7g) remained steady in third place, although it experienced a slight dip in sales compared to September. The Windmill Sativa Pre-Roll 2-Pack (1g) and Windmill Indica Pre-Roll 2-Pack (1g) held the fourth and fifth positions, respectively, showing stable rankings over the past months. Notably, the rankings for these products have shown little fluctuation, indicating a strong and consistent demand for Boaz's milled flower and pre-roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
