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Jan-2025
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Overview
Market Insights Snapshot
Bodega Boyz has shown varied performance across different categories and states, reflecting their strategic focus and market dynamics. In the California market, their presence in the Pre-Roll category has not been strong enough to secure a top 30 position from October 2024 to January 2025. This absence from the rankings could indicate challenges in penetrating the competitive landscape or a strategic decision to focus on other product lines or markets. On the other hand, in New York, Bodega Boyz has managed to enter the Pre-Roll category rankings in October and November 2024, though they slipped out by December. This suggests a potential loss of momentum or increased competition in the New York market.
In contrast, Bodega Boyz has demonstrated significant upward movement in the Vapor Pens category in New York. Starting at rank 59 in October 2024, they made a remarkable ascent to rank 25 by January 2025. This upward trajectory is indicative of a strong market reception and possibly effective marketing or product innovation strategies. The substantial increase in sales from October 2024 to January 2025 in this category further underscores their growing dominance and consumer preference. While the Pre-Roll category may pose challenges, the Vapor Pens segment in New York appears to be a promising area for Bodega Boyz, highlighting their ability to capture market share effectively in a competitive environment.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Bodega Boyz has shown a remarkable upward trajectory from October 2024 to January 2025. Initially ranked 59th in October, the brand surged to 31st in November, 27th in December, and 25th by January 2025. This consistent climb in rankings suggests a significant increase in consumer interest and market penetration. In contrast, competitors like Eureka and Hepworth have seen a decline in their rankings, with Eureka dropping from 16th to 23rd and Hepworth from 19th to 24th over the same period. Meanwhile, CRU Cannabis maintained a relatively stable position, though not in the top 20, and Dime Industries improved from 40th to 27th. This competitive shift indicates that Bodega Boyz is effectively capturing market share, potentially due to strategic marketing or product differentiation, and is poised to challenge higher-ranked brands if the trend continues.
Notable Products
In January 2025, the top-performing product for Bodega Boyz was Deuces - Passion Fruit Diesel x Green Apple Kush Live Resin Disposable 2-Pack (1g) in the Vapor Pens category, securing the number one rank with sales of 1155 units. The Deuces - Bubble Gum Gelato x Cotton Candy Breath Live Resin Disposable 2-Pack (2g) maintained its second-place position from December 2024, showing a steady performance. Deuces - Candy Funk x Peach Sherbert Live Resin Disposable (2g) debuted in the rankings at third place, indicating a strong market entry. Notably, the Deuces - Pineapple Slushie x Strawberry Milk Live Resin Disposable (2g) dropped from first place in December 2024 to fourth place in January 2025. Deuces - Brooklyn Cherries x Lemon Cherry Gelato Live Resin Disposable 2-Pack (1g) fell to fifth place, continuing its downward trend from third place in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
