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Oct-2024
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Overview
Market Insights Snapshot
Bodhi High has shown notable performance fluctuations in the Washington market across different product categories. In the Concentrates category, the brand has gradually improved its position, moving from 64th place in July 2024 to 47th place by October 2024. This upward trajectory, despite some dips in sales during September, indicates a strengthening presence in the market. However, it's important to note that Bodhi High has not yet broken into the top 30 brands in this category, which suggests room for further growth and market penetration.
On the other hand, the Vapor Pens category tells a different story for Bodhi High in Washington. While maintaining a consistent 28th rank from July to September, the brand experienced a significant drop to 42nd place in October. This decline corresponds with a notable decrease in sales, indicating potential challenges in maintaining market share. The brand's inability to stay within the top 30 in October could be a concern, suggesting that competitive pressures or shifts in consumer preferences might be influencing its performance. Further analysis could provide insights into whether this is a temporary setback or indicative of a longer-term trend.
Competitive Landscape
In the competitive landscape of vapor pens within Washington, Bodhi High experienced a notable shift in its market position from July to October 2024. Initially maintaining a stable rank of 28th from July through September, Bodhi High saw a significant drop to 42nd in October. This decline in rank coincides with a decrease in sales from September to October, suggesting potential challenges in maintaining consumer interest or facing intensified competition. In contrast, Canna Organix showed a relatively stable performance, with minor fluctuations around the 30s range, indicating consistent consumer demand. Meanwhile, Hitz Cannabis improved its rank from 43rd in July to 36th in October, reflecting a positive sales trend that may have contributed to Bodhi High's decline. Additionally, Agro Couture and Supernova (WA) remained in the lower ranks, suggesting they are less of a direct threat to Bodhi High's market share. This competitive analysis highlights the dynamic nature of the vapor pen market in Washington and underscores the importance for Bodhi High to reassess its strategies to regain its competitive edge.
Notable Products
In October 2024, the top-performing product for Bodhi High was the Blue Dream Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 1034 units sold. Following closely were the God's Gift Live Resin Cartridge (1g) and Space Guava Gelato Live Resin Cartridge (1g), ranked second and third respectively. The Chem Brulee Live Resin Cartridge (1g) and Sunday Driver Live Resin Disposable (1g) completed the top five, indicating a strong preference for live resin cartridges in the Vapor Pens category. Compared to previous months, these products have maintained consistent performance, with Blue Dream Live Resin Cartridge (1g) showing a notable rise to the top. This suggests a growing consumer preference for this product line within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
