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Nov-2024
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Overview
Market Insights Snapshot
Bold has shown varied performance across different product categories and regions, reflecting a dynamic market presence. In Alberta, the brand has maintained a consistent presence in the Pre-Roll category, holding steady at rank 23 in November 2024, despite a slight dip in sales from the previous month. Interestingly, Bold's Vapor Pens in Alberta saw an improvement, moving up from rank 22 in September to rank 18 by October and maintaining that position into November. However, the Flower category in Alberta does not feature Bold in the top 30, which suggests room for growth or a need to reassess strategies in this segment.
In British Columbia, Bold's Pre-Roll category has shown impressive momentum, climbing from rank 24 in August to as high as 14 in October, before slightly dropping to 15 in November. This upward trajectory indicates strong consumer preference or effective marketing strategies in play. However, the Flower category in Ontario tells a different story, where Bold reappears in the rankings sporadically, indicating inconsistency or challenges in maintaining market share. Meanwhile, Bold's Vapor Pens in Saskatchewan show a strong presence, consistently ranking within the top 10, highlighting a robust foothold in this category within the province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Bold has demonstrated a dynamic shift in its market position over recent months. Starting from a rank of 24 in August 2024, Bold improved its standing to 18 in September and further climbed to 14 in October, before slightly dropping to 15 in November. This upward trend in rank correlates with a notable increase in sales, peaking in October. However, Bold faces stiff competition from brands like 1964 Supply Co, which improved its rank from 22 in August to 13 in November, and Versus, which maintained a strong position, ranking as high as 12 in October. Despite the slight dip in November, Bold's ability to ascend the ranks amidst such competition highlights its potential for growth and resilience in the market. For a more comprehensive understanding of these trends and their implications, advanced data insights could provide valuable strategic advantages.
Notable Products
In November 2024, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales reaching 20,400 units. The Death Star Pre-Roll 3-Pack (1.5g) held steady at the second position, showing consistent performance since October. The Root Beer Float (3.5g) in the Flower category ranked third, having dropped from its second position in September but maintaining its rank from October. The Root Beer Float Blunt (1g) re-entered the rankings at fourth place after being unranked in September and October. Notably, the Glazed - Watermelon Squeeze Liquid Diamond Cartridge (1g) in the Vapor Pens category made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
