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Jan-2025
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Overview
Market Insights Snapshot
Bold's performance across the Canadian provinces shows a varied landscape with notable movements in different categories. In Alberta, Bold's Flower category has seen fluctuations, peaking at rank 67 in January 2025 after dropping to 92 in December 2024. This is indicative of a recovery trend, possibly driven by strategic adjustments or market conditions. The Pre-Roll category in Alberta remains relatively stable, maintaining a rank around the low 20s, which suggests a steady demand. However, Vapor Pens in Alberta show a downward trajectory in rankings from 18 in October 2024 to 25 by January 2025, indicating potential challenges in maintaining market share. In British Columbia, Bold's Flower category didn't make it into the top 30, highlighting a competitive market or potential gaps in brand strategy.
In Ontario, Bold's presence in the Flower category was not strong enough to secure a top 30 position after November 2024, which may point to increased competition or shifting consumer preferences. Conversely, the Pre-Roll category in Ontario has shown improvement, moving up from rank 64 in October 2024 to 61 by January 2025, reflecting a positive trend in consumer acceptance or market penetration. In Saskatchewan, Bold's Vapor Pens have consistently improved their rankings, reaching the 4th position by January 2025, which suggests a successful capture of market share in this category. Meanwhile, the Flower category in Saskatchewan also shows resilience, maintaining a presence in the top 30, albeit with a brief absence in November 2024, potentially due to supply chain issues or seasonal demand fluctuations.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Bold has demonstrated a promising upward trajectory in both rank and sales over the past few months. Starting from a rank of 7th in October 2024, Bold climbed to 4th by January 2025, showcasing a significant improvement in its market position. This ascent is particularly notable when compared to competitors like Good Supply, which fluctuated between 4th and 5th place, and Jonny Chronic, which remained consistently lower in rank. Despite Spinach maintaining a stronghold in the top two positions, Bold's sales growth trajectory suggests a narrowing gap with the leaders. This positive trend for Bold indicates a strengthening brand presence and growing consumer preference in the Saskatchewan vapor pen market.
Notable Products
In January 2025, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months. The Root Beer Float (3.5g) in the Flower category climbed from fifth place in December 2024 to second place, with notable sales of 5171 units. The Death Star Pre-Roll 3-Pack (1.5g) dropped to third place, continuing its slight decline in ranking. The Root Beer Float Blunt (1g) held its position at fourth place, showing stability in its performance. Lastly, the Orange Crush Pre-Roll 3-Pack (1.5g) secured the fifth position, re-entering the rankings after being unranked in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
