.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bold's performance across various categories and states/provinces has shown distinct trends over the recent months. In Alberta, Bold's Pre-Roll category maintained a steady presence within the top 30, fluctuating slightly but ending at rank 23 in October 2024. This consistency is mirrored in their Vapor Pens category, which saw a notable improvement, climbing from rank 26 in July to 19 by October. Meanwhile, in British Columbia, Bold's Flower category did not break into the top 30, indicating a struggle in this segment, whereas their Pre-Roll category displayed a significant upward trajectory, improving from rank 28 in July to an impressive 14 in October, suggesting a growing consumer preference for their products in this category.
In Ontario, Bold's performance in the Flower category shows challenges, as it failed to enter the top 30, though there was a slight recovery in October. However, their Pre-Roll and Vapor Pens categories reflected a more positive trend, with Pre-Rolls climbing steadily to rank 66 and Vapor Pens experiencing a minor dip but remaining within a competitive range. In Saskatchewan, Bold's Flower category made a breakthrough, entering the top 30 in September and further improving to rank 27 in October. The Pre-Roll category in Saskatchewan showed remarkable growth, achieving rank 7 by October, while Vapor Pens, despite a dip, managed to maintain a strong position, demonstrating Bold's robust performance in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Bold has shown a promising upward trajectory in rank over the past few months. Starting from a rank of 28 in July 2024, Bold has climbed to 14 by October 2024, indicating a significant improvement in its market position. This upward movement is particularly notable when compared to competitors like Spinach, which has seen a decline from rank 7 to 13 during the same period, and Rizzlers, which has fluctuated slightly but remains below Bold at rank 16 in October. Meanwhile, Thumbs Up Brand has made a remarkable leap from rank 47 to 15, closely trailing Bold. Despite these shifts, Bold's consistent increase in sales, culminating in a strong performance in October, suggests a robust growth strategy that is effectively capturing market share from its competitors. This trend positions Bold as a rising contender in the Pre-Roll market, making it a brand to watch for future developments.
Notable Products
In October 2024, Bold's top-performing product was the Root Beer Float Blunt 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with a notable sales figure of 18,428 units. The Death Star Pre-Roll 3-Pack (1.5g) climbed to the second position from its previous third place in September, showing a significant improvement in sales. Root Beer Float (3.5g) in the Flower category ranked third, experiencing a consistent performance with a slight increase in sales from the previous month. A new entry, the Glazed- Mango Citrus Punch Distillate Cartridge (1g) in the Vapor Pens category, debuted at the fourth position, indicating a promising start. The Orange Crush Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
