Jun-2024
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Overview
Market Insights Snapshot
Boom Town Dabs has shown notable performance in the Nevada market, particularly in the Concentrates category. After not being ranked in the top 30 for several months, they made a significant comeback in June 2024, achieving the 26th position. This resurgence indicates a positive trend and could suggest an effective marketing strategy or an increase in consumer demand for their products. However, their absence in the rankings from March to May 2024 highlights a period of struggle or transition that they successfully overcame by June. This movement is crucial for stakeholders to monitor as it might reflect broader market dynamics or internal changes within the brand.
In the Vapor Pens category in Nevada, Boom Town Dabs experienced a downward trend, moving from the 48th position in March 2024 to the 54th in April 2024. This drop out of the top 30 by May and June 2024 could be a cause for concern, suggesting either increased competition or a decline in consumer preference for their vapor pen products. Despite this, the brand's ability to maintain a presence in the Concentrates category may indicate a strategic pivot or core strength in that segment. Observing these trends can provide valuable insights into the brand's market positioning and potential areas for improvement.
Competitive Landscape
In the Nevada concentrates market, Boom Town Dabs has shown notable fluctuations in its ranking and sales performance. As of June 2024, Boom Town Dabs re-entered the top 20 at the 26th position, indicating a resurgence after not being ranked in the previous months. This improvement is significant when compared to competitors like Pure Tonic Concentrates, which consistently held ranks in the mid-20s, and Roots, which experienced a drop from 26th in March to 27th in June. Meanwhile, Provisions showed a steady climb, reaching 24th in June. The reappearance of Boom Town Dabs in the rankings suggests a positive trend and potential for increased market share, especially as it competes with brands that have shown both upward and downward movements. This dynamic landscape highlights the importance of strategic marketing and product differentiation for Boom Town Dabs to maintain and improve its position in the competitive Nevada concentrates market.
Notable Products
In June 2024, the top-performing product for Boom Town Dabs was White Truffles Live Resin Batter (1g), maintaining its number one ranking from the previous month with a notable sales figure of $276. Watermelon Rush Live Resin Crumble (1g) also held steady in the second position with consistent sales growth. Devil Driver Live Resin Sugar (1g) emerged as a strong contender, securing the third spot. 8 Inch Bagel Live Resin Cartridge (0.5g) ranked fourth, while Guava Live Resin Cartridge (0.5g) dropped to fifth place from its previous fourth position in March. The consistent performance of the top two products highlights their strong consumer demand, while the emergence of Devil Driver Live Resin Sugar (1g) indicates a growing interest in new offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.