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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Bowhouse has shown varied performance across different product categories. In the Concentrates category, Bowhouse started strong with a rank of 9 in October 2024 but saw a decline in the following months, dropping to 17 by December before slightly recovering to rank 15 in January 2025. This movement indicates some fluctuations in consumer preferences or competitive pressures. Such a decline out of the top 10 could be concerning, but maintaining a presence within the top 20 suggests resilience. Conversely, in the Vapor Pens category, Bowhouse did not make it into the top 30, with rankings remaining in the 80s and 90s throughout the period. This persistent low ranking highlights challenges in gaining significant market share in this category.
Examining sales trends, Bowhouse's performance in the Concentrates category in Michigan reflects a downward trajectory from October 2024 to January 2025. Despite a consistent decline in sales, the brand managed to stabilize its ranking somewhat in January. On the other hand, sales in the Vapor Pens category showed a slight upward trend, with January 2025 sales surpassing those in October 2024, despite the brand not breaking into the top 30 rankings. This could suggest that while the Vapor Pens category remains a challenging market for Bowhouse, there is potential for growth if current trends continue.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Bowhouse has experienced notable fluctuations in its ranking over the past few months. Starting at 9th place in October 2024, Bowhouse saw a decline to 13th in November and further to 17th in December, before slightly recovering to 15th in January 2025. This downward trend in rank corresponds with a decrease in sales, suggesting potential challenges in maintaining market presence. In contrast, Society C improved its position significantly, moving from 17th in October to 9th in November, indicating a strong upward trajectory that could be impacting Bowhouse's market share. Meanwhile, 710 Labs maintained a relatively stable position in the top 10 before dropping to 13th in January, which might provide Bowhouse with an opportunity to regain its standing if it can capitalize on this shift. Additionally, Five Star Extracts and Redemption have shown gradual improvements, with Redemption breaking into the top 20 by January, potentially adding to the competitive pressure Bowhouse faces. These dynamics highlight the importance for Bowhouse to strategize effectively to reclaim its higher rank and bolster sales in the coming months.
Notable Products
In January 2025, Jack Herer Live Resin Badder (1g) emerged as the top-performing product from Bowhouse, leading the sales with a notable figure of 2614 units sold. Following closely, Jet Fuel Live Resin Badder (1g) secured the second position, while Super Skunk Cured Badder (1g) claimed the third spot. Blue Glue Cured Resin Badder (1g) and Platinum Lemon Runtz Cured Resin Badder (1g) rounded out the top five, ranking fourth and fifth, respectively. This marks a strong performance for concentrates, with Jack Herer Live Resin Badder (1g) making a significant leap to first place from an unranked position in the previous months. The rankings for these products indicate a growing consumer preference for Bowhouse's concentrate offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
