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Oct-2024
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Overview
Market Insights Snapshot
Bowhouse has shown a notable performance across various categories in the state of Michigan. In the Concentrates category, the brand has experienced a downward trend in rankings over the past few months, moving from 10th place in July 2024 to 20th place by October 2024. This decline is mirrored by a decrease in sales figures, which suggests potential challenges in maintaining market share within this category. Meanwhile, in the Flower category, Bowhouse was not ranked in the top 30 brands until October, when it appeared in 73rd place. This late appearance might indicate an opportunity for growth or a recent strategic shift in focus towards this category.
In the Vapor Pens category, Bowhouse's presence is less pronounced, as it was ranked 99th in August 2024 but did not make it into the top 30 in subsequent months. This indicates a potential area for improvement or re-evaluation of their market strategy. The absence from the top 30 in both the Flower and Vapor Pens categories in most months suggests that Bowhouse may need to enhance its competitive edge or explore new marketing strategies to improve visibility and sales. Overall, while Bowhouse maintains a presence in the Michigan market, there are fluctuations in their performance across different categories that warrant closer examination.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bowhouse has made a notable entry in October 2024, securing the 73rd rank. This is a significant achievement considering brands like Cookies and Strane have shown fluctuating ranks, with Cookies dropping to 95th and Strane climbing to 70th in the same month. Meanwhile, Traphouse Cannabis Co. experienced a dip to 66th from a previous high of 41st in September. Galenas has shown a steady improvement, moving up to 77th in October. Bowhouse's entry into the top 100 suggests a positive trajectory in sales and brand recognition, positioning it as a rising competitor in a market where established brands are experiencing volatility. This upward trend for Bowhouse highlights its potential to capture more market share as it competes against both established and emerging brands in Michigan's dynamic flower category.
Notable Products
In October 2024, Bowhouse's top-performing product was Pink Runts (3.5g) in the Flower category, maintaining its first-place rank from previous months with a notable sales figure of 7798 units. Candy Cartel (3.5g) also performed well, securing the second position in the Flower category, a jump from its previous absence in September. Popz 41 (3.5g) re-entered the rankings at third place, showing a strong comeback in its category. Sherbanger 22 (3.5g) saw a slight drop to fourth place, despite being second in September. Big Foot Glue Live Resin Badder (1g) entered the Concentrates category at fifth place, indicating a growing interest in concentrates among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
