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Nov-2024
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Overview
Market Insights Snapshot
BoxHot has shown varying performance across different categories and regions, particularly in the Pre-Roll and Vapor Pens segments. In Alberta, the brand's Pre-Roll category witnessed a downward trend, slipping from the 11th rank in September 2024 to 26th by November 2024, indicating a notable decline in market presence. Conversely, BoxHot's Vapor Pens maintained a stronghold in the same province, consistently ranking 1st from August through November 2024, showcasing their dominance in this category. Meanwhile, in Ontario, BoxHot's Pre-Roll products experienced a slight drop from 14th in August and September to 18th in November, reflecting a gradual decrease in consumer preference or competitive pressure.
In British Columbia, BoxHot's Vapor Pens have held a steady position at the top, maintaining the 1st rank consistently over the months, underscoring their strong consumer base in this category. However, their Pre-Roll products have seen minor fluctuations, moving from 23rd in August to 20th in November, suggesting some level of recovery or increased market acceptance. In Saskatchewan, BoxHot's Vapor Pens have demonstrated resilience, briefly reaching the top rank in September before settling back to 2nd in the following months, indicating a competitive but stable market environment. These movements across different states and categories highlight the brand's strengths and areas for potential growth or strategic adjustment.
Competitive Landscape
In the Ontario vapor pens market, BoxHot has consistently maintained its position as the second-ranked brand from August to November 2024, indicating a stable presence in the competitive landscape. Despite facing stiff competition from brands like Back Forty / Back 40 Cannabis, which has held the top spot throughout this period, BoxHot's sales figures have shown resilience, particularly in November where sales slightly increased compared to October. This stability is noteworthy given the decline in sales experienced by General Admission, which dropped from third to fourth place by November. Meanwhile, XPLOR has been gaining momentum, moving up to third place in November, suggesting a potential challenge to BoxHot's position if the trend continues. For BoxHot, maintaining its current rank amidst these shifts highlights its strong brand loyalty and effective market strategies, but also signals the need to stay vigilant against rising competitors.
Notable Products
In November 2024, the top-performing product from BoxHot was the Peach OG Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its rank at number 1 despite a slight decrease in sales to 22,784 units. The Retro - Rainbow Burst Distillate Cartridge (1.2g) showed a significant rise, climbing to the 2nd position from 5th in the previous months, with notable sales of 15,850 units. Cherry Kush CO2 Cartridge (1.2g) dropped to 3rd place, while Alien OG Distillate Cartridge (1.2g) remained steady at 4th. Highlighters - Peach OG Distillate Disposable (1g) fell to 5th position, showing a decline in sales figures. These rankings indicate a dynamic shift in consumer preferences within the Vapor Pens category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
