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Jan-2025
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Overview
Market Insights Snapshot
BoxHot's performance in the pre-roll category has shown varied results across different provinces. In Alberta, the brand has maintained a relatively stable presence, with its ranking fluctuating between 17th and 26th over the past few months. Notably, in British Columbia, BoxHot has demonstrated a consistent upward trend, moving from 21st to 17th place by January 2025. However, in Ontario, the brand's pre-rolls have seen a slight decline, dropping from 17th to 20th. The absence of a top 30 ranking in certain months for other provinces might suggest areas where BoxHot could focus on improving its market penetration.
The vapor pens category tells a different story, with BoxHot maintaining a stronghold in this segment across multiple provinces. In both Alberta and British Columbia, BoxHot consistently held the number one spot over the four-month period, although there was a noticeable decline in sales figures in Alberta. In Ontario, the brand has remained firmly in second place, showcasing its strong competitive position. Meanwhile, in Saskatchewan, BoxHot has consistently ranked third, indicating a solid presence but also room for growth to capture higher market share. The consistent high rankings in vapor pens across these regions suggest that BoxHot has effectively captured consumer interest in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot consistently holds the second rank from October 2024 to January 2025, showcasing its strong market presence. Despite maintaining its position, BoxHot faces stiff competition from Back Forty / Back 40 Cannabis, which dominates the top spot throughout this period. While BoxHot's sales figures exhibit a slight decline in January 2025, they remain robust, indicating a stable customer base. Meanwhile, XPLOR and DEBUNK are showing upward trends, with DEBUNK making a notable leap from 11th to 4th place, suggesting a growing threat to BoxHot's position. These dynamics underline the importance for BoxHot to innovate and strengthen its brand loyalty to maintain its competitive edge in the Ontario vapor pen market.
Notable Products
In January 2025, the top-performing product from BoxHot was the Peach OG Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its position at rank 1 with sales of 22,472 units. The Cherry Kush CO2 Cartridge (1.2g) followed closely at rank 2, showing a consistent climb from rank 4 in November 2024. Alien OG Distillate Cartridge (1.2g) held steady at rank 3 for the second consecutive month. New entries in the rankings include Cruise Control - THC/CBG Nitro Distillate Cartridge (2g) at rank 4 and Highlighters - Dragon's Breath Distillate Disposable (1g) at rank 5. These new entries indicate a diversification in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
