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Dec-2024
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Overview
Market Insights Snapshot
BoxHot's performance across different categories and regions reveals some interesting trends. In the Pre-Roll category, the brand experienced a notable decline in Alberta, slipping from 12th place in September 2024 to 34th by December 2024, indicating a weakening position in that market. Conversely, in British Columbia, while they maintained a relatively stable ranking, BoxHot saw a slight dip from 19th to 22nd place, suggesting a minor loss in competitive edge. In Ontario, BoxHot showed resilience, hovering around the mid-teens in ranking, which could indicate a stable but not dominating presence in the Pre-Roll sector.
In the Vapor Pens category, BoxHot has demonstrated remarkable consistency and leadership. They held the top spot in both Alberta and British Columbia throughout the last four months of 2024, underscoring their stronghold in these regions. In Ontario, BoxHot maintained a solid second place, reflecting a robust performance across the board. However, in Saskatchewan, the brand experienced a drop from first to third place, which might suggest growing competition or shifting consumer preferences in that province. This mixed performance across regions highlights both the strengths and challenges faced by BoxHot in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, BoxHot has maintained a consistent rank at number two from September to December 2024, indicating a stable market presence. Despite not surpassing the leading brand, Back Forty / Back 40 Cannabis, which has held the top position throughout the same period, BoxHot's sales figures have shown a positive trajectory, closing the gap slightly with a notable increase in December compared to earlier months. Meanwhile, XPLOR and DEBUNK have demonstrated dynamic movements in rankings, with DEBUNK making a significant leap from ninth to fourth place by December. This suggests a competitive environment where BoxHot's consistent performance is commendable, yet there is a need to strategize for further growth to challenge the dominance of Back Forty and to fend off emerging competitors like DEBUNK.
Notable Products
In December 2024, BoxHot's top-performing product was the Peach OG Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its number one rank consistently since September. The Cherry Kush CO2 Cartridge (1.2g), also in the Vapor Pens category, climbed to the second position with notable sales of 17,639 units, up from fourth place in November. Alien OG Distillate Cartridge (1.2g) held steady at third place, showing a consistent rise from fifth in September. Retro - Rainbow Burst Distillate Cartridge (1.2g) saw a drop to fourth place from its second position in November. Fatties - Exotic Trifecta of Smoking Power Distillate Infused Blunt 3-Pack (3g) rounded out the top five, regaining its rank from October after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
