.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Brass Knuckles has shown a consistent performance in the Vapor Pens category in New York, maintaining its position at rank 12 from August through October 2024. This indicates a stable presence in the market, despite the competitive nature of the category. The brand's ability to hold its rank suggests a loyal customer base and effective market strategies. Notably, the sales figures reflect a positive trend with a significant increase from July to October 2024, highlighting a successful quarter for Brass Knuckles in this region. The upward movement in sales, despite maintaining the same rank, could suggest an overall growth in the market size or increased consumer spending in this category.
Across other states and categories, Brass Knuckles did not appear in the top 30 rankings, which could be seen as a challenge for the brand to expand its footprint beyond New York. This absence from the rankings indicates either a lack of presence or a need for stronger competitive strategies in those areas. The brand's focused success in New York could serve as a blueprint for potential growth in other markets. Understanding the factors contributing to their success in New York could provide insights for strategic planning in other states where they are currently not ranked. This performance analysis underscores the importance of regional strategies and the potential benefits of expanding successful models to new markets.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has maintained a consistent rank at 12th place from August to October 2024, showing a slight improvement from 14th in July. This stability in rank is notable, especially when compared to competitors such as Off Hours, which fluctuated between 12th and 16th place, and Cannabals, which held a slightly better position at 11th in October. Meanwhile, Holiday (NY) experienced a drop from 7th to 10th, and ghost. made a significant climb from 33rd in July to 13th in October, indicating a rapidly growing presence. Despite these shifts, Brass Knuckles' ability to maintain its rank suggests a stable customer base and effective market strategies, even as it faces pressure from both established and emerging brands.
Notable Products
In October 2024, Brass Knuckles' top-performing product was Skywalker OG Liquid Live Diamonds Disposable (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 1,470 units. Maui Wowie Live Liquid Diamond Cartridge (1g) continued to hold the second rank, showing consistent performance with sales of 1,092 units. Alaskan Thunder Fuck Distillate Disposable (1g) remained steady in third place, while Melonade Liquid Live Diamonds Disposable (1g) improved slightly from fifth to fourth place compared to previous months. Maui Wowie Live Diamonds Disposable (1g) entered the top five for October, ranking fifth. Overall, the rankings for these products have shown stability, with minor shifts reflecting their competitive performance within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
