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Jan-2025
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Overview
Market Insights Snapshot
Brass Knuckles has shown a dynamic performance in the vapor pens category across different states, with notable fluctuations in their rankings. In New York, the brand maintained a steady position at rank 11 in both November and December 2024. However, there was a slight dip to rank 14 in January 2025, indicating a potential challenge in sustaining their market position amidst competitive pressures. Despite this drop, their sales figures in New York saw a resurgence in January 2025, climbing to $823,670 from a lower point in December. This suggests a resilient demand for their products, even when faced with ranking challenges.
While the data from other states or provinces is not fully detailed here, the absence of Brass Knuckles in the top 30 rankings in states outside of New York might indicate either a strategic focus on specific markets or competitive hurdles in expanding their presence. This absence can be seen as a potential area for growth or a point of concern, depending on the brand's long-term strategy and goals. Understanding these dynamics offers valuable insights into the brand's market penetration and adaptability across different regions, highlighting both opportunities and challenges in their expansion efforts.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has experienced some fluctuations in its market position from October 2024 to January 2025. Initially ranked 12th in October 2024, Brass Knuckles improved to 11th place in November and December, before slipping to 14th in January 2025. This decline in rank could be attributed to the competitive pressure from brands like Heavy Hitters, which, despite also experiencing a drop in rank from 8th to 13th over the same period, maintained higher sales figures. Additionally, Cannabals demonstrated resilience by recovering from a dip to 14th in December to secure the 12th position in January, potentially drawing customers away from Brass Knuckles. Meanwhile, Bloom and Turn showed upward trends, with Turn notably climbing from 27th in October to 15th by January, suggesting a growing consumer interest in alternative options. These dynamics indicate a volatile market where Brass Knuckles must strategize to regain its competitive edge and stabilize its sales trajectory.
Notable Products
In January 2025, the top-performing product from Brass Knuckles was the Skywalker OG Liquid Live Diamonds Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales reaching 1517 units. The Maui Wowie Live Liquid Diamond Cartridge (1g) also held steady in the second position, consistently performing well across the months. The Alaskan Thunder Fuck Distillate Disposable (1g) remained in the third position, showing stability in its ranking despite fluctuating sales. Notably, the East Coast Sour Diesel Distillate Disposable (1g) maintained its fourth-place rank from December 2024, while the Acapulco Gold Live Diamonds Disposable (1g) re-entered the rankings at fifth place after a previous absence. These consistent performances highlight the enduring popularity of these products in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
