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Sep-2024
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Overview
Market Insights Snapshot
Brass Knuckles has shown a notable upward trajectory in the Vapor Pens category within New York. Starting from a rank of 25 in June 2024, the brand has consistently climbed the ranks, reaching 17 by September 2024. This steady improvement is underscored by a significant increase in sales, illustrating a growing consumer preference for Brass Knuckles' offerings in this category. The brand's ability to break into the top 20 in a competitive market like New York highlights its strengthening presence and market penetration.
While Brass Knuckles has made impressive gains in New York, the absence of rankings in other states or categories within the top 30 suggests areas where the brand might not yet have a strong foothold. This lack of visibility could be seen as a potential opportunity for growth or an indication of regional market challenges. The performance in New York, however, sets a positive precedent that could be leveraged to enhance their strategy in other markets. By analyzing factors contributing to their success in New York, Brass Knuckles might replicate this upward trend elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Brass Knuckles has shown a notable upward trajectory in rankings over the past few months, moving from outside the top 20 in June 2024 to securing the 17th position by September 2024. This positive trend is indicative of a significant increase in sales, as evidenced by a more than doubling of sales figures from June to September. In contrast, Eureka, which started strong at 9th place in June, saw a decline to 18th place by September, suggesting a decrease in market share. Meanwhile, CRU Cannabis and High Garden have maintained steady positions around the mid-teens, indicating stable performance. PAX, however, experienced a slight dip, moving from 15th in June to 20th in September. This dynamic shift in rankings highlights Brass Knuckles' growing influence and potential to capture a larger share of the vapor pen market in New York.
Notable Products
In September 2024, Skywalker OG Liquid Live Diamonds Disposable (1g) maintained its top position as the best-selling product for Brass Knuckles, achieving sales of 1558 units. Alaskan Thunder Fuck Distillate Disposable (1g) consistently held the second rank from August to September, showing stable performance. East Coast Sour Diesel Distillate Disposable (1g) experienced a slight decline, moving from second to third place over the past few months. Guava Gelato Live Liquid Diamonds Disposable (1g) entered the rankings in August and held its fourth position into September. Runtz Distillate Disposable (1g) re-entered the rankings in September, securing the fifth spot after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
