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Jan-2025
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Overview
Market Insights Snapshot
Breeze Canna's performance in the Vapor Pens category has shown varying trends across different states. In Arizona, the brand was not ranked in the top 30 for most of the observed months, with a slight improvement in January 2025, where it reached the 39th position. This indicates a challenging market presence in the state, despite showing some positive movement. Meanwhile, in Illinois, Breeze Canna has maintained a consistent presence within the top 30, fluctuating between the 24th and 29th positions. This consistency suggests a stable, albeit modest, foothold in the Illinois market.
In contrast, Michigan has been a stronghold for Breeze Canna, where the brand consistently ranked among the top performers. Notably, it held the 3rd position for two consecutive months before experiencing a slight decline to 6th place in January 2025. Despite this dip, the brand's sales in Michigan have been robust, indicating a strong consumer base. The fluctuation in rankings and sales across these states highlights the differing market dynamics and consumer preferences that Breeze Canna navigates in its operations.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranking 4th in October, Breeze Canna climbed to 3rd place in November and maintained this position through December, driven by a significant increase in sales during that month. However, by January 2025, Breeze Canna's rank dropped to 6th, indicating a decline in sales performance. This shift allowed competitors like Platinum Vape and Drip (MI) to surpass Breeze Canna, with both brands demonstrating consistent sales growth and stable rankings. Meanwhile, Crude Boys maintained a steady 7th place throughout the period, while Galactic showed gradual improvement, moving from 10th to 8th place. These dynamics suggest that while Breeze Canna has the potential to lead, it faces strong competition that requires strategic adjustments to regain and sustain higher market positions.
Notable Products
In January 2025, the top-performing product for Breeze Canna was the Blueberry Lemonade Distillate Disposable (1g) in the Vapor Pens category, which reclaimed its top rank from previous months and achieved sales of 5746 units. The Cherry Lemon Mango Live Resin Disposable (1g) secured the second position, showing a slight decline in sales from December but maintaining a strong presence. Strawberry Cream BDT Distillate Disposable (1g) held steady at the third rank, despite a decrease in sales compared to the previous month. The Watermelon Wave BDT Distillate Disposable (1g) remained consistently in fourth place across the months. Rainbow Sherbet BDT Distillate Disposable (1g) rounded out the top five, experiencing a drop from its second-place position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
