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Oct-2024
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Overview
Market Insights Snapshot
Breeze Canna has shown varied performance across different states and categories, particularly in the Vapor Pens category. In Arizona, the brand did not make it to the top 30 rankings from July to October 2024, indicating a potential area for improvement in market presence or consumer engagement. In contrast, Illinois has seen a more stable performance, with Breeze Canna maintaining a presence in the top 30, fluctuating slightly from 27th to 25th position by October 2024. This suggests a consistent, albeit modest, foothold in the Illinois market. Notably, sales in Illinois saw a dip in September but rebounded in October, which could suggest effective market strategies or seasonal factors at play.
The performance in Michigan stands out, where Breeze Canna has consistently ranked within the top 5 for Vapor Pens, maintaining a strong market position from July through October 2024. Despite a slight drop from 2nd to 4th place in September, the brand's sales volumes indicate robust consumer demand, with sales figures rebounding in October. This consistent high ranking in Michigan highlights the brand's strong market penetration and consumer loyalty in the state. Such data points could be crucial for understanding market dynamics and strategizing future growth in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna has experienced notable fluctuations in its ranking over the past few months. Despite maintaining a strong position in July and August 2024, holding the second rank, Breeze Canna saw a dip to fourth place in September and October. This shift can be attributed to the rising performance of competitors like Muha Meds, which surged to second place in September and maintained its position in October, driven by a significant increase in sales. Meanwhile, MKX Oil Company consistently held the third rank, showcasing steady growth in sales. The competitive pressure from these brands highlights the dynamic nature of the market, suggesting that Breeze Canna may need to strategize effectively to regain its earlier standing and counteract the upward trends of its rivals.
Notable Products
In October 2024, the top-performing product for Breeze Canna was the Rainbow Sherbet Distillate Disposable (1g) in the Vapor Pens category, climbing to the number one rank with sales of 7,289 units. The Blueberry Lemonade Distillate Disposable (1g) maintained its consistent hold on the second position, while the Strawberry Cream BDT Distillate Disposable (1g) made a notable entry into the third rank. The Watermelon Wave BDT Distillate Disposable (1g) remained stable at the fourth position, showcasing steady performance over the months. Meanwhile, the Cherry Lemon Mango Live Resin Disposable (1g) saw a decline from its previous third-place rank to fifth, indicating a shift in consumer preference. Overall, the rankings reflect a dynamic market with Rainbow Sherbet showing significant growth and Blueberry Lemonade demonstrating consistent appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
