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Dec-2024
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Overview
Market Insights Snapshot
Breeze Canna's performance in the Vapor Pens category has shown varied results across different states. In Arizona, the brand struggled to maintain a top position, failing to secure a spot in the top 30 throughout the observed months, which indicates a challenging market presence. In contrast, Illinois has seen Breeze Canna consistently rank within the top 30, fluctuating between 25th and 30th positions. This suggests a stable, albeit not leading, position in the state's competitive landscape. Meanwhile, Michigan stands out as a stronghold for Breeze Canna, where the brand consistently maintained a top 4 ranking, even climbing to 3rd place by December 2024. This upward trend, coupled with significant sales figures, highlights Michigan as a key market for the brand's success in the Vapor Pens category.
The overall sales trajectory for Breeze Canna reveals interesting insights into its market dynamics. In Illinois, despite the fluctuations in rankings, the sales figures suggest a resilient demand, with a slight dip in December 2024. This could indicate seasonal variations or increased competition. On the other hand, Michigan not only showed strong rankings but also a notable increase in sales by the end of the year, reflecting a strengthening consumer base or effective market strategies. The absence of top 30 rankings in Arizona throughout the months suggests that Breeze Canna faces significant challenges in penetrating this market, which might require strategic adjustments to improve its standing. These observations provide a glimpse into the brand's performance across different regions, hinting at where its strengths and opportunities lie.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Breeze Canna has shown a notable upward trajectory in its market position. Throughout the last quarter of 2024, Breeze Canna consistently held the 4th rank, but in December, it climbed to the 3rd position, indicating a positive shift in consumer preference and sales momentum. This advancement places Breeze Canna just behind MKX Oil Company, which experienced a slight dip from 3rd to 4th place in December. Meanwhile, Mitten Extracts and Muha Meds maintained their stronghold at the top two positions, with Mitten Extracts consistently leading the market. Breeze Canna's rise in rank, coupled with a significant increase in sales in December, suggests a strengthening brand presence and growing consumer base, making it a formidable competitor in the Michigan vapor pen market.
Notable Products
In December 2024, the top-performing product for Breeze Canna was Cherry Lemon Mango Live Resin Disposable (1g) in the Vapor Pens category, which ascended to the number one rank, achieving a notable sales figure of 12,368 units. Rainbow Sherbet BDT Distillate Disposable (1g) secured the second position, maintaining strong performance from previous months. Strawberry Cream BDT Distillate Disposable (1g) ranked third, showing a slight decline from its previous second position in November. Watermelon Wave BDT Distillate Disposable (1g) held steady at fourth place, consistent with its ranking in November. Blueberry Lemonade Distillate Disposable (1g) experienced a drop to fifth place, having led the rankings in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
