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Jan-2025
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Overview
Market Insights Snapshot
Brindle Farms has shown a consistent performance in the Concentrates category within British Columbia, maintaining a strong position as the third-ranked brand for most of the observed months. This stability indicates a solid consumer base and effective market strategies in this category. However, the brand's performance in the Vapor Pens category tells a different story. Initially, Brindle Farms was not within the top 30 brands, as indicated by their ranking of 51 in both October and November 2024. By December, they improved to rank 43, and by January 2025, they had further climbed to rank 36. This upward trajectory suggests growing consumer interest or possibly effective marketing efforts in the Vapor Pens category, but the brand still has a significant gap to close to reach the top 30.
While Brindle Farms has demonstrated resilience in the Concentrates market in British Columbia, the brand's journey in Vapor Pens reflects a more dynamic and challenging landscape. The increase in sales from November to January, particularly in the Vapor Pens category, highlights a positive trend, but the brand's initial absence from the top 30 suggests there is still potential for growth and improvement. These movements across categories and rankings provide insights into Brindle Farms' strategic market positioning and potential areas for expansion. Observing how the brand adapts and grows in these categories will be crucial for understanding its future trajectory in the Canadian market.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, Brindle Farms has shown resilience and consistency in its market positioning. Despite facing stiff competition, Brindle Farms maintained a solid rank of 3rd place in October 2024, dropped slightly to 4th in November, and then regained its 3rd position in December and January 2025. This fluctuation in rank is indicative of a competitive market, where brands like Dabble Cannabis Co. showed significant improvement, moving from 8th in October to 3rd in November before stabilizing at 4th. Meanwhile, Endgame and Vortex Cannabis Inc. consistently held the top two positions, with Endgame leading the market. Brindle Farms' ability to recover its rank in December and maintain it through January suggests a robust strategy and loyal customer base, despite the intense competition and varying sales trends among its competitors.
Notable Products
In January 2025, The Hive Live Rosin (1g) from Brindle Farms maintained its top position in the Concentrates category, showing consistent performance with sales reaching 1832 units. Strawberry Banana Live Rosin (1g) also held strong in the same category, securing the second spot with a notable increase to 908 units sold. The Strawberry Banana Live Rosin Cartridge (1g) climbed to the third position in Vapor Pens, improving from its previous fourth place in December 2024. La Kush Cake x Animal Style Live Rosin (1g) experienced a slight drop, moving from third to fourth in Concentrates. Meanwhile, the Brindle Farms x Old Growth Collective - Lemon Tree Live Rosin Cartridge (0.5g) consistently remained in fifth place in Vapor Pens throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
