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Dec-2024
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Overview
Market Insights Snapshot
Brindle Farms has shown notable performance in the British Columbia market, particularly in the Concentrates category. Over the last four months of 2024, the brand has consistently ranked within the top 6, with a peak at the 3rd position in October. This upward movement from September to October suggests a strong market presence and consumer preference for their concentrates. However, while the brand maintained a solid position in the top 5, there was a slight dip in November, indicating potential competitive pressures or seasonal demand fluctuations. The sales figures reflect a significant increase from September to October, suggesting a successful marketing strategy or product launch during this period.
In contrast, Brindle Farms' performance in the Vapor Pens category within British Columbia has not been as strong. The brand did not break into the top 30 rankings, holding steady in the low 50s throughout the last quarter of 2024. This consistent ranking outside the top tier indicates challenges in gaining traction in the vapor pen market, possibly due to stronger competition or differing consumer preferences. Despite this, there was a slight increase in sales from October to November, which could signal a potential shift in market dynamics or a response to promotional efforts. The brand's performance across these categories highlights the varying levels of success Brindle Farms experiences within different segments of the cannabis market in British Columbia.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Brindle Farms has shown a strong performance, particularly in the latter months of 2024. After starting in September at rank 6, Brindle Farms climbed to rank 3 in October, maintaining a solid position at rank 4 in both November and December. This upward trend in rank is indicative of a significant increase in sales, especially between September and October, where sales nearly doubled. Despite this impressive performance, Brindle Farms faces stiff competition from Vortex Cannabis Inc., which consistently held the second position throughout the period, indicating a substantial lead in sales. Meanwhile, Dabble Cannabis Co. fluctuated but remained a close competitor, particularly in December where their sales surged. Brands like Pura Vida and Phant also present competitive pressure, with Pura Vida notably improving its rank from 8 to 4 between September and October. For Brindle Farms, maintaining its competitive edge will require strategic marketing and possibly expanding its product offerings to sustain and enhance its market position against these formidable competitors.
Notable Products
In December 2024, the top-performing product from Brindle Farms was The Hive Live Rosin (1g) in the Concentrates category, achieving the number one rank with sales of 1100 units. Following closely, the Brindle Farms x Old Growth Collective - Sour Animal Live Rosin (1g) maintained a strong presence, ranking second after previously holding the top spot for two consecutive months. The La Kush Cake x Animal Style Live Rosin (1g) remained consistent in its third-place rank from the previous two months, showing a steady increase in sales. The Brindle Farms x Old Growth Collective - Lemon Tree Live Rosin Cartridge (0.5g) held the fourth spot, continuing its stable performance since October. Notably, the Lemon Tree Live Rosin (1g) re-entered the rankings in fifth place after an absence in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
