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Oct-2024
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Overview
Market Insights Snapshot
Brindle Farms has shown a significant upward trajectory in the Concentrates category in British Columbia. Starting from a rank of 13 in July 2024, the brand improved its position to rank 3 by October 2024, indicating a strong market presence and growing consumer preference in this category. This notable rise in ranking is accompanied by a substantial increase in sales, reflecting the brand's successful strategies in capturing market share. However, they did not make it into the top 30 for the Vapor Pens category during this period, suggesting that while they excel in Concentrates, there is room for improvement in other product lines.
In terms of sales performance across categories, Brindle Farms experienced a decline in their Vapor Pens ranking, with positions hovering around the 50s, which implies a challenging competitive environment or potential shifts in consumer preferences. Despite this, the consistent ranking demonstrates a stable presence in the market, albeit not a leading one. The contrast between their performance in Concentrates and Vapor Pens in British Columbia could provide insights into consumer behavior and market dynamics, suggesting that Brindle Farms might benefit from targeted strategies to boost their standing in the less successful categories.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, Brindle Farms has demonstrated a remarkable upward trajectory in recent months. Initially ranked 13th in July 2024, Brindle Farms experienced a dip in August, falling out of the top 20, but made a significant comeback by September, climbing to 5th place, and further advancing to 3rd by October. This impressive recovery and growth in rank highlight Brindle Farms' resilience and increasing market presence. In contrast, 1964 Supply Co maintained a stable position around 4th place, while Pura Vida showed a notable rise from 16th to 5th, indicating a competitive push in the market. Meanwhile, Vortex Cannabis Inc. and Endgame held their strong positions at 2nd and 1st respectively, although Endgame's sales have shown a downward trend, which could present an opportunity for Brindle Farms to further close the gap. This dynamic shift in rankings underscores the competitive nature of the concentrates market in British Columbia, where Brindle Farms is emerging as a formidable contender.
Notable Products
In October 2024, Brindle Farms x Old Growth Collective - Sour Animal Live Rosin (1g) emerged as the top-performing product, climbing from the second position in September to first place, with notable sales of 1,289 units. Following closely is the Strawberry Banana Live Rosin (1g), which held the top spot in September but slipped to second in October. La Kush Cake x Animal Style Live Rosin (1g) saw a significant improvement in its ranking, moving up from fifth in September to third in October. Lemon Tree Live Rosin (1g) re-entered the rankings in October at fourth place, maintaining its consistent performance from earlier months. Meanwhile, Brindle Farms x Old Growth Collective - Lemon Tree Live Rosin Cartridge (0.5g) experienced a drop, falling from fourth in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
