.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Broken Coast has demonstrated a varied performance across different provinces and product categories over recent months. In Alberta, the brand's Flower category has seen a positive trajectory, climbing from the 18th rank in August 2024 to the 10th position in October before slightly dropping to 11th in November. This trend is supported by a noticeable increase in sales, peaking in October. Conversely, the Pre-Roll category in Alberta has not fared as well, with rankings fluctuating and eventually falling out of the top 30 by November, indicating a potential area for improvement.
In British Columbia, Broken Coast's Flower category has shown consistent improvement, moving up from 32nd in August to 23rd by November. This upward trend in ranking suggests growing consumer interest and acceptance in this market. However, the Pre-Roll category in British Columbia tells a different story, with the brand failing to maintain a top 30 position in October and November, highlighting a significant challenge. Meanwhile, in Ontario, the Flower category has made a steady climb, reaching the 43rd position by November, while Pre-Rolls have consistently remained outside the top 60, suggesting a stronger foothold in Flower products across these regions.
Competitive Landscape
In the Alberta Flower market, Broken Coast has demonstrated a steady performance, maintaining a competitive edge among its peers. From August to November 2024, Broken Coast improved its rank from 18th to 11th, showcasing a positive trajectory in market positioning. This upward movement is significant when compared to competitors like Tweed, which also improved its rank but remained slightly behind Broken Coast in November. Meanwhile, FIGR consistently outperformed Broken Coast, maintaining a higher rank throughout the period, indicating a strong market presence. Tantalus Labs also showed improvement but did not surpass Broken Coast by November. Notably, Bake Sale held a stable position at 9th, indicating a robust standing in the market. Broken Coast's sales figures reflect a healthy growth trend, although still trailing behind the top performers like Bake Sale. This competitive landscape suggests that while Broken Coast is making strides, there is still room for growth to challenge the leading brands in Alberta's Flower category.
Notable Products
In November 2024, Broken Coast's top-performing product was Ruxton Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 7,357 units. Milk & Cookies (7g) in the Flower category held steady at the second rank, showing a consistent performance since its introduction in October. Amnesia Haze Pre-Roll 3-Pack (1.5g) improved its rank to third, up from fourth in the previous three months. EmergenZ (7g) in the Flower category dropped one position to fourth place compared to October. The Emergen Z Blunt (1g) reappeared in the rankings at fifth, after being absent in October, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
