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Jan-2025
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Overview
Market Insights Snapshot
Broken Coast's performance in the cannabis market shows varying trends across different provinces and product categories. In Alberta, the brand maintained a steady ranking of 11th in the Flower category from October to December 2024 but experienced a noticeable drop to 17th in January 2025. This decline in ranking corresponds with a significant decrease in sales, which fell from over 530,000 CAD in October to approximately 334,000 CAD by January. In the Pre-Roll category, Broken Coast fell out of the top 30 by December, further slipping to 38th by January, which might indicate increasing competition or a shift in consumer preferences in the region.
In British Columbia, Broken Coast's presence in the Flower category fluctuated, peaking at 21st in November before dropping to 32nd by January 2025. Despite these changes, the sales figures remained relatively robust, suggesting a loyal customer base or effective promotional strategies. In contrast, their performance in the Pre-Roll category was less impressive, consistently ranking outside the top 30. Meanwhile, in Ontario, the brand's Flower category rankings remained stable in the mid-40s for most of the observed period, only to drop to 58th in January, mirroring a similar sales decline pattern seen in Alberta. This pattern highlights the challenges the brand faces in maintaining its market position amidst evolving consumer tastes and competitive pressures.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Broken Coast has demonstrated a consistent presence, maintaining an 11th rank from October to December 2024 before dropping to 17th in January 2025. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. Notably, Tweed, a key competitor, also experienced fluctuations, ranking 14th in October and falling to 19th by January, indicating a similar downward trend. Meanwhile, Shred showed resilience, improving its rank from 18th in October to 15th in January, potentially capturing market share from both Broken Coast and Tweed. Twd. and Freedom Cannabis also demonstrated variability in their rankings, with Twd. climbing from outside the top 20 to 16th by January, and Freedom Cannabis maintaining a relatively stable position. These dynamics highlight the competitive pressures Broken Coast faces in retaining its market position amidst shifting consumer preferences and strategic maneuvers by competitors.
Notable Products
In January 2025, the top-performing product from Broken Coast was the Cherry Cheesecake Blunt (1g) in the Pre-Roll category, which achieved the number one rank with sales of 5030 units. Ruxton Pre-Roll (0.5g), which had consistently held the top position from October to December 2024, slipped to second place. The Milk & Cookies Pre-Roll 3-Pack (1.5g) maintained a strong presence, securing the third rank, slightly down from its second position in December 2024. Amnesia Haze Pre-Roll 3-Pack (1.5g) rose to fourth place, marking its first appearance in the top five. Meanwhile, Milk & Cookies (7g) in the Flower category fell to fifth place, showing a significant drop in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
