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Oct-2024
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Overview
Market Insights Snapshot
Broken Coast has demonstrated notable performance in the Flower category across several Canadian provinces. In Alberta, the brand has shown a strong upward trajectory, improving its ranking from 19th in July 2024 to 10th by October 2024. This positive movement is accompanied by a significant increase in sales, indicating a growing consumer preference for their products in this category. Conversely, in Ontario, the brand has experienced fluctuating rankings, peaking at 50th in July before dropping to 64th in August and September, and then climbing back to 55th in October. Despite these fluctuations, the sales numbers suggest a steady demand for their Flower products in Ontario, though not as robust as in Alberta.
The Pre-Roll category paints a different picture for Broken Coast. In Alberta, the brand's rank improved from 29th in July to 31st in October, although it briefly fell out of the top 30 in September. This indicates some volatility in consumer preferences or competitive pressures in the Pre-Roll category within the province. Meanwhile, in British Columbia, Broken Coast's presence in the Pre-Roll category has been inconsistent, with rankings showing a decline from 54th in July to not appearing in the top 30 by October. This suggests challenges in maintaining a competitive edge in British Columbia's Pre-Roll market, which could be an area of concern for the brand moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has demonstrated a notable upward trajectory in its rankings from July to October 2024, climbing from 19th to 10th place. This ascent is indicative of a robust growth in market presence and consumer demand, as evidenced by a consistent increase in sales over the same period. While competitors like FIGR have maintained a relatively stable position around the 11th rank, Broken Coast's ability to surpass them highlights its growing appeal. Meanwhile, Pure Sunfarms and Bake Sale continue to hold higher ranks, but their sales figures show a downward trend, suggesting potential vulnerabilities that Broken Coast could capitalize on. Additionally, Pure Laine's drop to 12th place in October presents further opportunities for Broken Coast to solidify its position in the top tier of the market.
Notable Products
In October 2024, Ruxton Pre-Roll (0.5g) maintained its position as the top-selling product from Broken Coast, despite a slight decrease in sales to 7,837 units. Amnesia Haze Pre-Roll 3-Pack (1.5g) held the second spot, showing consistent performance after climbing from fourth place in August. EmergenZ (7g) emerged as a new top performer, securing the third rank with notable sales figures. The Emergen Z Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, indicating strong market reception. Amnesia Haze Blunt (1g) experienced a drop to fifth place, reflecting a downward trend since its peak in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
