Oct-2024
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Overview
Market Insights Snapshot
Buddy Boy Farms has displayed a fluctuating performance in the Washington market, particularly in the Flower category. Over the past few months, their ranking has seen ups and downs, moving from 21st in July 2024 to 28th in August, then climbing back to 19th in September before settling at 22nd in October. This movement suggests a competitive landscape where Buddy Boy Farms is maintaining a presence but facing challenges to consistently climb higher. The sales figures reflect a similar trend, with a notable dip in August before recovering in the subsequent months. This indicates a resilience in their Flower offerings, though maintaining a top-tier position remains a challenge.
In contrast, Buddy Boy Farms' performance in the Pre-Roll category in Washington reveals a different story. They have not been able to secure a position within the top 30 brands, with rankings consistently falling outside this range, from 75th in July to 91st by October. This decline suggests that Buddy Boy Farms is struggling to capture significant market share in this category, potentially due to increased competition or changing consumer preferences. The sales figures corroborate this downward trend, highlighting a need for strategic adjustments if they aim to improve their standing in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Buddy Boy Farms has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. While Buddy Boy Farms was not in the top 20 in July and August 2024, it made a notable comeback in September, reaching the 19th position, before slightly dropping to 22nd in October. This suggests a resilient brand performance amidst stiff competition. Notably, Freddy's Fuego (WA) maintained a relatively stable position, ranking 16th in July and 21st in October, consistently outperforming Buddy Boy Farms in sales. Meanwhile, Sweetwater Farms showed a positive trajectory, climbing from 32nd in July to 20th in October, surpassing Buddy Boy Farms in both rank and sales during this period. The competitive dynamics highlight the need for Buddy Boy Farms to strategize effectively to regain and maintain a stronger foothold in the market.
Notable Products
In October 2024, Gorilla Glue #4 (4g) maintained its position as the top-selling product for Buddy Boy Farms, with sales reaching 1809 units. Alaskan Thunder Fuck (4g) rose to the second position, showing a slight increase in sales to 618 units compared to September. GG #4 Shake (28g) climbed to the third spot, surpassing its previous fourth-place ranking with improved sales. Maui Wowie (4g) saw a decline, dropping from its consistent second place to fourth, with sales decreasing to 594 units. Notably, Presidential Kush Shake (28g) entered the rankings in October, securing the fifth position with 581 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.