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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Buzzy has shown a consistent performance in the Beverage category, maintaining a steady rank of 5th place from August through October 2024, before moving up to 4th place in November. This upward movement in November signifies a positive trend for Buzzy, suggesting a potential increase in consumer preference or effective marketing strategies that may have contributed to this improved ranking. Despite a dip in sales from August to September, where they saw a decrease from $183,582 to $141,458, Buzzy managed to recover and increase their sales in the subsequent months, indicating resilience and a strong market presence.
It's noteworthy that Buzzy does not appear in the top 30 brands in other states or categories, which could be seen as a limitation in their market reach or a strategic focus on Massachusetts. This could imply that Buzzy has either chosen to concentrate their efforts in the Massachusetts market or is facing challenges in penetrating other markets. The absence from the top 30 in other regions or categories might suggest areas for potential growth or the need for strategic adjustments. This focused presence in Massachusetts, however, highlights their strength in the Beverage category within the state, where they continue to hold a significant market position.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has shown a notable improvement in its competitive positioning over the past few months. While Buzzy consistently held the 5th rank from August to October 2024, it climbed to the 4th position in November 2024, indicating a positive trend in its market presence. This upward movement is significant, especially considering the competitive landscape where Chill Medicated experienced a decline from 2nd to 5th place, and CANN Social Tonics regained the 3rd spot after a brief dip. Meanwhile, Hi5 Seltzer maintained a strong hold on the 2nd position throughout the period. Buzzy's sales trajectory, although lower than some competitors, reflects a recovery from a dip in September, suggesting effective strategies in regaining consumer interest and driving sales growth.
Notable Products
In November 2024, the top-performing product for Buzzy was Orange Soda (5mg THC, 355ml, 12oz) in the Beverage category, maintaining its number one rank consistently since August despite a slight drop in sales to 5737 units. Root Beer Soda (5mg THC, 355ml, 12oz) also held steady in second place throughout the same period, with sales figures showing a minor decline to 4864 units. The THC/CBN 1:1 Blissful Berry Seltzer (5mg THC, 5mg CBN, 355ml, 12oz) saw an improvement in its ranking, moving up to third place from fourth in October, with a notable increase in sales. Ginger Ale Soda (5mg THC, 355ml, 12oz) dropped to fourth place, having fluctuated between third and fifth place over the past months. Lastly, Tangerine Haze Seltzer (5mg THC, 355ml, 12oz) re-entered the top five, securing the fifth position, with sales showing a recovery from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
