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Oct-2024
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Overview
Market Insights Snapshot
Cabana has shown a notable performance in the Pre-Roll category in Oregon. Over the past few months, the brand has consistently maintained a position within the top 15, showing resilience and a slight upward trajectory. Starting from the 12th rank in July 2024, Cabana improved to 10th in August and further climbed to 8th in September. However, in October, there was a slight dip back to the 10th position. Despite this minor setback, the brand's sales figures reflect a positive trend, with a significant increase from July to September, indicating strong consumer demand and effective market penetration in the Pre-Roll category within the state.
While Cabana's performance in Oregon's Pre-Roll category has been commendable, it's important to note that the brand does not appear in the top 30 rankings for other states or categories during the same period. This absence suggests either a lack of presence or competitive challenges in other markets, highlighting an area for potential growth or strategic focus. The brand's ability to capture a solid market share in Oregon could serve as a blueprint for expansion strategies in other regions. Observing Cabana's adaptability and strategic movements in Oregon may provide insights into its future performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Cabana has shown a dynamic performance over the past few months. While Cabana experienced a slight dip in October 2024, dropping to the 10th rank from 8th in September, it has consistently maintained a presence in the top 12 since July. This stability is noteworthy, especially when compared to competitors like STiCKS, which fluctuated between the 5th and 9th positions, and Kites, which saw a significant drop from 6th to 11th place in October. Meanwhile, Doghouse Farms (OR) and Piff Stixs have shown upward momentum, with Piff Stixs climbing to 9th place in October from being outside the top 20 in July. This competitive environment suggests that while Cabana remains a strong contender, it faces increasing pressure from brands that are either stabilizing or improving their market positions, indicating that strategic adjustments may be necessary to regain and sustain higher rankings.
Notable Products
In October 2024, Cabana's top-performing product was Sour Diesel Pre-Roll 1g, maintaining its position as the number one ranked product, with sales reaching 3657 units. Jack Herer Pre-Roll 1g climbed to the second spot with a notable increase from its previous fourth position, achieving sales of 3584 units. Sour Candy Lope Pre-Roll 1g entered the rankings at third place, showing strong performance. Leftovers Pre-Roll 1g, which consistently held the second spot from July to September, dropped to fourth place in October. Triple Burger Pre-Roll 1g also saw a decline, moving from third to fifth place, indicating a shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
