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Jan-2025
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Overview
Market Insights Snapshot
Cabana's performance in the Pre-Roll category within Oregon has shown some variability over the past few months. In October 2024, Cabana held a strong position at rank 7, but experienced a slight decline to rank 10 in both November and December, eventually dropping to rank 11 in January 2025. This shift suggests a competitive market landscape, where maintaining a top position requires consistent performance and adaptation to market trends. The sales figures reflect this movement, with a noticeable decrease from October to January, indicating potential challenges in maintaining consumer interest or facing stronger competition from other brands.
Interestingly, Cabana's absence from the top 30 rankings in other states or categories highlights areas where the brand could potentially expand or improve its market presence. The lack of rankings in these regions could be viewed as a missed opportunity, but also as a potential area for growth if strategic efforts are made to penetrate these markets. The data suggests that while Cabana has a foothold in Oregon's Pre-Roll segment, there is room for the brand to explore and establish itself in other categories or geographies to diversify and strengthen its overall market position.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has experienced notable shifts in its market position over recent months. Starting from a rank of 7th in October 2024, Cabana saw a decline to 11th by January 2025. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Dog House has steadily improved its position, climbing from 14th to 9th, indicating a successful strategy in capturing more market attention. Meanwhile, Mule Extracts made a significant leap from being outside the top 20 to securing the 10th spot by January 2025, showcasing a robust growth trajectory. These shifts highlight the dynamic nature of the market and underscore the importance for Cabana to reassess its competitive strategies to regain its previous standing.
Notable Products
For January 2025, Sour Diesel Pre-Roll (1g) maintained its position as the top-selling product for Cabana, though sales slightly decreased to 2746 units from December. Hash Burger Pre-Roll (1g) rose in the rankings to second place, showing a significant increase in sales to 2568 units. Sour Candy Lope Pre-Roll (1g) made a notable re-entry in the rankings at third place, despite not being ranked in the previous months. Soco Pre-Roll (1g) debuted in the rankings at fourth place, indicating a strong performance for a new entry. Cap Junky Pre-Roll (1g) remained steady at fifth place, although its sales saw a decline compared to December figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
