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Nov-2024
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Overview
Market Insights Snapshot
Cabana's performance in the Oregon market for the Pre-Roll category has shown some fluctuations over the past few months. In August 2024, Cabana was ranked 11th in the Pre-Roll category, improving to 8th place in September. However, the brand experienced a slight decline in October, dropping to 10th, and further down to 13th in November. This movement indicates a competitive and possibly volatile market environment in the Pre-Roll category in Oregon. The decline in rank from September to November could suggest increased competition or changing consumer preferences, which might be affecting Cabana's market share.
Despite the changes in ranking, Cabana's sales figures in Oregon show a notable trend. From August to September, there was a positive increase in sales, but a decline was observed from October to November. This trend suggests that while Cabana was able to capture more market share at certain points, sustaining that momentum has been challenging. The absence of Cabana from the top 30 brands in any other states or categories during these months could indicate a more focused or limited market presence. Understanding how Cabana navigates these challenges and opportunities in the coming months would provide deeper insights into their strategic positioning in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Cabana has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. While Cabana held a strong position at 8th place in September 2024, it saw a decline to 13th place by November 2024, indicating a potential shift in consumer preferences or competitive pressures. This decline in rank is accompanied by a decrease in sales from October to November, suggesting that Cabana may need to reassess its market approach to regain its earlier momentum. In contrast, Dog House has shown a consistent upward trend, improving from 16th to 12th place, which might indicate a growing consumer base or successful marketing strategies. Similarly, Lifted Northwest has also moved up from 14th to 11th place, surpassing Cabana in the latest rankings. Meanwhile, Meraki Gardens made a significant leap from 21st to 14th place in November, showcasing a remarkable improvement that could pose additional competition for Cabana. These dynamics suggest that Cabana needs to innovate and possibly re-evaluate its product offerings or marketing tactics to maintain its competitive edge in the Oregon pre-roll market.
Notable Products
In November 2024, the top-performing product for Cabana was the Jack Herer Pre-Roll (1g) from the Pre-Roll category, which climbed to the first position with sales of 2,499 units. Hash Burger Pre-Roll (1g) made a significant entry into the rankings, securing the second position. Soco Pre-Roll (1g) returned to the rankings at third place, having been absent since August. Sour Candy Lope Pre-Roll (1g) dropped from first in October to fourth in November. Peanut Tart Pre-Roll (1g) entered the rankings at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
