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Sep-2024
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Overview
Market Insights Snapshot
In the Oregon market, Cabana has shown a noteworthy upward trajectory in the Pre-Roll category. Over the months from June to September 2024, Cabana's ranking improved significantly, moving from 11th place in June to an impressive 6th place by September. This progression indicates a strong market presence and growing consumer preference in Oregon. The sales figures reflect this trend, with a marked increase from June to September, suggesting effective brand strategies and product offerings that resonate well with the target audience.
Cabana's performance in other states and categories, however, remains less visible as they did not secure a spot in the top 30 brands in those segments. This absence could point to potential areas for growth and expansion, or it may indicate a strategic focus on specific markets like Oregon where they are gaining traction. The brand's concentrated success in the Pre-Roll category in Oregon could serve as a model for exploring similar strategies in other regions to enhance their market footprint.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Cabana has demonstrated a notable upward trajectory in brand rank over the past few months, moving from 11th place in June 2024 to an impressive 6th place by September 2024. This rise in rank reflects a strategic gain in market share, as evidenced by the increase in sales from June to September. Cabana's ascent is particularly significant when compared to competitors like STiCKS, which fluctuated between 5th and 8th place, and Decibel Farms, which also showed improvement but remained behind Cabana by September. Meanwhile, Benson Arbor and Killa Beez maintained higher ranks throughout the period, yet Cabana's consistent growth suggests a strong potential to challenge these top-tier brands. This dynamic shift underscores Cabana's increasing influence in the Oregon pre-roll market, positioning it as a brand to watch in the coming months.
Notable Products
In September 2024, Cabana's top-performing product was Sour Diesel Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 7,520 units. Leftovers Pre-Roll (1g) maintained its consistent performance by holding the second position for the third consecutive month, showing an increase in sales from August to September. Triple Burger Pre-Roll (1g) entered the top three for the first time, marking a noteworthy rise in popularity. Jack Herer Pre-Roll (1g) and The Rizz Pre-Roll (1g) debuted in the rankings at fourth and fifth positions, respectively. This shift in rankings indicates a dynamic change in consumer preferences, with new entries making a significant impact in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
