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Jan-2025
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Overview
Market Insights Snapshot
CAKE she hits different has shown varied performance across different states and categories over the past few months. In Arizona, the brand has experienced a slight decline in its ranking within the Vapor Pens category, moving from 14th place in October 2024 to 18th place by January 2025. This downward trend coincides with a decrease in sales, suggesting potential challenges in maintaining market share in this competitive category. However, it is noteworthy that despite the drop in rank, the brand remained within the top 30, indicating a stable presence in the market.
Conversely, in California, CAKE she hits different has maintained a strong and consistent position, holding steady at the 4th rank in the Vapor Pens category from October 2024 through January 2025. This stability suggests a solid foothold in one of the largest cannabis markets in the United States. Although there was a slight fluctuation in sales figures, the brand's consistent ranking highlights its resilience and popularity among consumers. This performance in California contrasts with its challenges in Arizona, indicating regional variations in brand strength and consumer preference.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has maintained a consistent rank of 4th place from October 2024 to January 2025. This stability in ranking highlights its strong market presence despite fierce competition. Notably, Raw Garden and Plug Play have been jockeying for the top two positions, with Plug Play overtaking Raw Garden in December 2024 and January 2025. While CAKE she hits different has not moved up in rank, its sales figures have shown resilience, even as competitors like Turn and Gramlin have experienced fluctuations. The brand's ability to maintain its position amidst these shifts suggests a loyal customer base and effective market strategies, positioning it well for potential growth if it can capitalize on any weaknesses from the top three competitors.
Notable Products
In January 2025, the top-performing product for CAKE she hits different was the Watermelon OG Designer Distillate Disposable (1.25g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months, with sales reaching 11,970 units. The Alien Lemonade Designer Distillate Disposable (1.25g) secured the second position, improving from its fourth place in October 2024. Passion Orange Guava Designer Distillate Disposable (1.25g) held the third spot, showing a slight decline from its second-place ranking in December 2024. Notably, Blueberry Bliss Distillate Disposable (1.25g) entered the rankings at fourth place in January 2025. The Strawberry Mango Distillate Disposable (1.25g) rounded out the top five, slipping from third place in October 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
