.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
CAKE she hits different has shown varied performance across states and categories, particularly in the Vapor Pens segment. In Arizona, the brand experienced some fluctuations, with rankings moving from 13th in July to 15th in August, then improving to 12th in September, before falling back to 14th in October. This indicates a competitive market where CAKE she hits different is maintaining a presence but facing challenges in consistently climbing the ranks. In contrast, the brand has demonstrated more stability in California, holding onto a strong position within the top five throughout the months from July to October, despite minor shifts from 3rd to 4th place. This suggests a robust foothold in California's Vapor Pens market, with sales showing a positive trend over the months.
The absence of a ranking outside the top 30 in any state would indicate a significant gap in market penetration or competitive pressure. However, CAKE she hits different has managed to maintain a presence in both Arizona and California, highlighting its strategic focus on these key markets. The brand's performance in California is particularly noteworthy, with sales figures indicating a steady increase, peaking in October. This trend suggests effective brand recognition and consumer loyalty in the state. Meanwhile, Arizona presents a more volatile landscape, with sales peaking in September but declining in October, which may signal a need for strategic adjustments to capture more market share. Overall, these movements underscore the brand's varying levels of success and challenges across different states.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has experienced a slight decline in rank, moving from 3rd place in July 2024 to 4th place by October 2024. This shift is primarily influenced by the rise of Plug Play, which improved its position from 4th to 2nd, showcasing a strong upward trend in sales. Meanwhile, Raw Garden maintained a consistent presence near the top, although it dropped to 3rd place in October. Despite these changes, CAKE she hits different has managed to sustain a robust sales performance, indicating a resilient market presence amidst fluctuating ranks. The brand's ability to maintain its sales figures close to its competitors suggests a loyal customer base and effective marketing strategies, even as it faces stiff competition from brands like Heavy Hitters, which held steady at 5th place throughout the period.
Notable Products
In October 2024, the top-performing product for CAKE she hits different was Watermelon OG Designer Distillate Disposable (1.25g) in the Vapor Pens category, reclaiming its number one rank with sales of 16,937 units. Passion Orange Guava Designer Distillate Disposable (1.25g) maintained its strong performance, holding steady at the second position from the previous month. Alien Lemonade Designer Distillate Disposable (1.25g), although previously the top product, slipped to third place this month. Strawberry Mango Distillate Disposable (1.25g) consistently held the fourth rank for four consecutive months. Notably, White Raspberry Designer Distillate Disposable (1.25g) entered the rankings for the first time in October, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
