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Mar-2025
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Overview
Market Insights Snapshot
In the vapor pens category, CAKE she hits different has shown varying performance across different states. In Arizona, the brand ranked 15th in December 2024 but slipped to 19th by January 2025, and it did not make it into the top 30 rankings for February and March 2025. This drop in rankings could be concerning for the brand's presence in the Arizona market, suggesting a potential need for strategic adjustments to regain its competitive edge. On the other hand, in California, CAKE she hits different maintained a strong position, consistently ranking 4th from December 2024 to February 2025, with a slight dip to 5th place in March 2025. Despite the slight drop, maintaining a top-five position in such a competitive market indicates a robust brand performance and strong consumer loyalty.
Sales trends further illuminate the brand's market dynamics. In California, CAKE she hits different experienced a gradual decline in sales from December 2024 through March 2025, which aligns with the slight drop in rankings. This could suggest either increased competition or a shift in consumer preferences within the state. Conversely, the absence of February and March rankings in Arizona might imply a significant drop in sales or market presence, highlighting a stark contrast to its performance in California. These insights suggest that while CAKE she hits different has a solid foothold in some markets, it may need to reassess its strategies in others to ensure sustained growth and market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has experienced notable shifts in its market position from December 2024 to March 2025. Initially holding a steady 4th place rank, CAKE she hits different saw a decline to 5th place by March 2025. This change in rank is particularly significant when considering the performance of competitors like Gramlin, which improved its rank from 8th in December 2024 to 4th in March 2025, overtaking CAKE she hits different. Meanwhile, Raw Garden maintained a consistent 3rd place, indicating a stable market presence. Jetty Extracts and Turn showed fluctuations but did not surpass CAKE she hits different in the rankings. These dynamics suggest that while CAKE she hits different remains a strong contender, it faces increasing competition from brands like Gramlin, which are gaining traction and potentially impacting CAKE's sales trajectory in the California vapor pen market.
Notable Products
In March 2025, the top-performing product from CAKE she hits different was the Watermelon OG Designer Distillate Disposable (1.25g) in the Vapor Pens category, maintaining its first-place rank for the fourth consecutive month with sales of 10,667 units. The Passion Orange Guava Designer Distillate Disposable (1.25g) also held steady at the second position, showing consistent performance over the months. The Strawberry Mango Distillate Disposable (1.25g) climbed to third place, making a notable entry into the rankings after being unranked in previous months. Alien Lemonade Designer Distillate Disposable (1.25g), which was ranked second in January, dropped to fourth place, indicating a decline in sales momentum. Wild Cherry Zkittlez Designer Distillate Disposable (1.25g) entered the rankings for the first time at fifth place, suggesting a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
