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Nov-2024
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Overview
Market Insights Snapshot
CAKE she hits different has shown notable performance in the Vapor Pens category across different states. In Arizona, the brand consistently ranked at 14th place from August to November 2024, indicating a steady presence in the market despite fluctuations in sales. Meanwhile, in California, CAKE she hits different maintained a strong and unwavering position at 4th place throughout the same period. This consistent ranking in California suggests a solid foothold and possibly a loyal customer base, given the competitive nature of the market.
While maintaining a top 30 presence in Arizona is commendable, the brand's inability to climb higher than 14th place might suggest challenges in expanding its market share or increasing brand preference among consumers. In contrast, the persistence of ranking 4th in California is indicative of a more robust market strategy or brand loyalty. The sales figures in California show a gradual upward trend, which could be a positive sign of growing consumer interest or effective promotional activities. However, the absence of CAKE she hits different in the top 30 for other states could highlight potential areas for growth or market entry strategies that the brand might explore.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has maintained a consistent rank of 4th from August to November 2024, indicating stable performance in a highly competitive market. Notably, Raw Garden and Plug Play have been competing closely, with Plug Play overtaking Raw Garden in November 2024 to claim the 2nd position. This shift highlights a dynamic market where consumer preferences can influence brand rankings significantly. Meanwhile, Heavy Hitters has consistently held the 5th position, suggesting a stable but less aggressive growth compared to its competitors. Interestingly, Gramlin has shown a remarkable upward trend, moving from 10th in August to 6th in November, which could pose a future challenge to CAKE she hits different if this growth trajectory continues. Despite these shifts, CAKE she hits different's sales have shown a steady increase, reflecting a loyal customer base and effective brand strategies in maintaining its position amidst the competitive pressures.
Notable Products
In November 2024, the top-performing product for CAKE she hits different was Watermelon OG Designer Distillate Disposable from the Vapor Pens category, maintaining its first-place ranking from October with sales of 15,984 units. Alien Lemonade Designer Distillate Disposable rose to second place after a brief dip to fourth in October, showing a consistent performance across the months. Passion Orange Guava Designer Distillate Disposable held a steady third place, reflecting a slight decline from its second-place ranking in the preceding months. Strawberry Mango Distillate Disposable remained in fourth place, showing a stable trend in sales performance. Wild Cherry Zkittlez Designer Distillate Disposable re-entered the rankings in fifth place after being unranked in October, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
