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Sep-2024
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated varied performance across different states and product categories. In the Colorado market, the brand has maintained a strong presence in the Pre-Roll category, although its ranking has seen slight fluctuations. Starting at rank 2 in June 2024, the brand slipped to rank 3 in July and further to rank 4 in August, before recovering to rank 3 in September. Despite these minor shifts, the brand's sales figures in Colorado reflect a notable trend, with a decrease from June to August followed by a stabilization in September. This suggests potential market saturation or increased competition in the Pre-Roll category within the state.
Conversely, in Michigan, Cali-Blaze has consistently held the second position in the Pre-Roll category from June through September 2024. This stability is underscored by a steady upward trajectory in sales, with a significant increase from June to September. The brand's ability to maintain a top position in Michigan indicates a strong consumer base and effective market strategies. The absence of any ranking outside the top two positions in Michigan highlights the brand's dominance and suggests a robust performance that contrasts with its more variable standing in Colorado.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Cali-Blaze consistently holds the second rank from June to September 2024, demonstrating a stable and robust presence. Despite its strong position, Cali-Blaze faces stiff competition from Jeeter, which dominates the market as the top-ranked brand throughout this period. While Cali-Blaze's sales have shown a promising upward trend, increasing from June to September, they still trail behind Jeeter's significantly higher sales figures. Meanwhile, Goodlyfe Farms maintains a steady third rank, posing a potential threat if Cali-Blaze's growth momentum slows. Additionally, Dragonfly Cannabis has improved its rank from sixth to fourth between June and September, indicating rising competition within the top tier. Cali-Blaze's ability to sustain its rank amidst these dynamics highlights its competitive edge, yet underscores the necessity for strategic initiatives to close the sales gap with Jeeter and fend off emerging competitors.
Notable Products
In September 2024, the top-performing product for Cali-Blaze was the Grape Infused Donut Blunt (1.2g) in the Pre-Roll category, reclaiming its position at rank 1 with impressive sales of 42,293 units. The Pina Colada Infused Pre-Roll (1.2g) followed closely at rank 2, showing a consistent upward trajectory from rank 4 in June to rank 2 in both July and September. Dragon Fruit Infused Pre-Roll (1.2g) experienced a slight drop, moving from rank 1 in July to rank 3 in September. The Blueberry Infused Donut Blunt (1.2g) held steady at rank 4, maintaining its position from August. A new entry, Strawberry Lemonade Infused Pre-Roll (1.2g), debuted at rank 5, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
