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Oct-2024
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated consistent performance in the Pre-Roll category across various states. In Colorado, the brand maintained a steady third-place ranking from July through October 2024, indicating a solid foothold in this competitive market. This consistency is matched by a gradual increase in sales, culminating in October with a notable uptick. Similarly, in Michigan, Cali-Blaze has held the second position throughout the same period, showcasing its strong market presence. Despite a slight dip in sales from September to October, the brand's ability to retain its ranking suggests a loyal customer base and effective market strategies.
While Cali-Blaze's performance in the Pre-Roll category is commendable, it is important to note the absence of rankings in other categories and states, indicating potential areas for growth or challenges in market penetration. The lack of a top 30 presence in additional states or categories could be seen as a limitation in brand reach or diversification. However, the brand's stronghold in both Colorado and Michigan suggests that Cali-Blaze can leverage its existing strategies to explore new opportunities or strengthen its position in these key markets.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze has consistently maintained its position as the second-ranked brand from July to October 2024. Despite a slight decline in sales from September to October, Cali-Blaze remains a strong contender, trailing behind Jeeter, which holds the top spot with consistently higher sales figures. Meanwhile, Goodlyfe Farms and Distro 10 have shown stability and slight fluctuations in their rankings, but neither has surpassed Cali-Blaze in terms of rank or sales. This consistent performance highlights Cali-Blaze's strong market presence and consumer loyalty, positioning it well against its competitors in the Michigan pre-roll market.
Notable Products
In October 2024, the top-performing product for Cali-Blaze was the Blue Muffin Liquid Diamond Infused Pre-Roll (1.2g), securing the first rank with sales figures reaching 29,508. The Tarantula - Raspberry Infused Pre-Roll (1g) followed closely in second place, while the Strawberry Infused Pre-Roll (1.2g) ranked third, having dropped from its previous top position in August. The Key Lime Pie Infused Pre-Roll (1.2g) and Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) rounded out the top five, both appearing in the rankings for the first time this month. Notably, the Strawberry Infused Pre-Roll showed a decline in sales compared to its peak in August, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
