Nov-2024
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Overview
Market Insights Snapshot
In examining the performance of Cali-Blaze across different states and categories, it's evident that the brand has maintained a strong presence in the Pre-Roll category. In Colorado, Cali-Blaze consistently held the third position from August to November 2024. Despite a steady ranking, the brand experienced a notable increase in sales, with November sales reaching over $600,000, indicating a positive reception and growing consumer demand. However, it is important to note that Cali-Blaze did not appear in the top 30 brands in any other category in Colorado during this period, which may suggest a focused strategy or potential areas for growth.
Meanwhile, in Michigan, Cali-Blaze secured the second position in the Pre-Roll category consistently over the same months. Despite holding a strong rank, there was a slight decline in sales from August to November, which could indicate a highly competitive market or shifting consumer preferences. The absence of Cali-Blaze in the top 30 across other categories in Michigan suggests that while they are a dominant player in Pre-Rolls, there may be opportunities to diversify and expand their brand presence in other segments. The steady rankings in both states highlight Cali-Blaze's stronghold in the Pre-Roll market, but also leave room for strategic growth in other areas.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze has consistently maintained its position as the second-ranked brand from August to November 2024. Despite its stable rank, Cali-Blaze faces stiff competition from Jeeter, which holds the top spot with significantly higher sales figures. While Cali-Blaze's sales have shown a slight decline from August to November, Jeeter experienced a notable sales increase, further widening the gap between the two brands. Meanwhile, Goodlyfe Farms and Distro 10 have remained steady in their respective ranks, with Goodlyfe Farms consistently ranking third and Distro 10 showing an upward trend from sixth to fourth place. This competitive environment suggests that while Cali-Blaze holds a strong position, strategic efforts may be needed to boost sales and close the gap with Jeeter.
Notable Products
In November 2024, Fruit Punch Infused Pre-Roll (1.2g) emerged as the top-performing product for Cali-Blaze, leading the sales with a notable figure of 36,846 units sold. Blueberry Infused Donut Blunt (1.2g) followed closely in the second position, showing an improvement from its fourth place in October. Strawberry Lemonade Infused Pre-Roll (1.2g) secured the third spot, marking its first appearance in the top ranks since September. Meanwhile, Strawberry Infused Pre-Roll (1.2g) moved down to fourth place from its previous fifth position in October. Dragon Fruit Infused Pre-Roll (1.2g) rounded out the top five, maintaining a consistent presence in the rankings despite a slight drop from its August and September positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.