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Dec-2024
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated a strong presence in the Pre-Roll category across multiple states, with notable performances in both Colorado and Michigan. In Colorado, Cali-Blaze maintained a consistent top-three ranking throughout the last four months of 2024, peaking at the second position in October and November before stepping back slightly in December. This sustained high ranking is indicative of a robust market presence and consumer preference in the region. Meanwhile, in Michigan, Cali-Blaze held steady at the number two spot from September through December, showcasing their stable demand in the state. Despite a gradual decline in sales figures, the brand's ability to maintain its position suggests a loyal customer base and effective market strategies.
In the Vapor Pens category, Cali-Blaze's performance in Michigan tells a different story. The brand did not appear in the top 30 rankings for September and October, indicating a less competitive presence in this category. However, by November, Cali-Blaze had climbed to the 55th position, improving slightly to 51st in December. This upward movement, although outside the top 30, suggests potential growth opportunities and increasing consumer interest in their vapor pen products. The absence from the top rankings earlier in the year highlights the challenges Cali-Blaze faces in this category, but the recent progress may be a positive sign for future performance.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Cali-Blaze has consistently maintained its position as the second-ranked brand from September to December 2024. Despite a slight decline in sales over these months, Cali-Blaze's stable rank suggests a strong brand loyalty and market presence. However, the brand faces stiff competition from Jeeter, which holds the top spot with a significant lead in sales, and Goodlyfe Farms, which has shown a positive sales trend, potentially closing the gap with Cali-Blaze. Meanwhile, Dragonfly Cannabis remains a consistent competitor, albeit with lower sales figures. For Cali-Blaze, maintaining its rank amidst these dynamics highlights its resilience but also underscores the need for strategic initiatives to boost sales and fend off rising competitors.
Notable Products
In December 2024, the top-performing product from Cali-Blaze was Dragon Fruit Infused Pre-Roll (1.2g) in the Pre-Roll category, which climbed to the number one position with sales reaching 29,429. Tarantula - Raspberry Infused Pre-Roll (1g) held a strong second place, maintaining high sales figures throughout the months. Cherry Pie Infused Pre-Roll (1.2g) emerged as a notable contender, securing the third position, while Watermelon Diamond Infused Pre-Roll (1.2g) followed closely in fourth place. Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) rounded out the top five, showing a slight decline from its previous second-place ranking in October. The rankings reflect dynamic shifts, with Dragon Fruit Infused Pre-Roll making significant gains from its fourth position in September to lead the sales in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
