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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Cali-Blaze has shown a strong presence in the Pre-Roll category, consistently ranking near the top. Starting from October 2024, the brand held the second position, climbed to the top spot in November and December, but then slightly slipped back to second in January 2025. This fluctuation indicates a competitive market, yet Cali-Blaze's ability to maintain a top-two ranking showcases its robust market position in Colorado's Pre-Roll segment. Such performance is a testament to the brand's strong consumer appeal and effective market strategies in this category.
Meanwhile, in Michigan, Cali-Blaze has maintained a steady second-place ranking in the Pre-Roll category over the four-month period, suggesting a stable and strong foothold. However, the brand's performance in the Vapor Pens category tells a different story. Here, Cali-Blaze has struggled to break into the top 30, with rankings fluctuating and eventually falling out of the top 50 by January 2025. This indicates potential challenges in Michigan's Vapor Pens market, where Cali-Blaze may need to reassess its strategies to improve its competitive standing. The contrasting performances in these categories highlight the brand's varied success across different product lines within the same state.
Competitive Landscape
In the Michigan pre-roll category, Cali-Blaze consistently held the second rank from October 2024 to January 2025, showcasing a stable position in a competitive market. Despite maintaining its rank, Cali-Blaze experienced a noticeable decline in sales over this period, which could be a potential concern for its market strategy. The leading brand, Jeeter, remained the top contender with significantly higher sales, indicating a strong brand presence and customer loyalty. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis consistently ranked third and fourth, respectively, with Goodlyfe Farms showing a slight increase in sales, which may pose a future threat if Cali-Blaze's sales continue to decline. This competitive landscape suggests that while Cali-Blaze maintains a strong position, it may need to innovate or adjust its marketing strategies to prevent further sales erosion and to close the gap with Jeeter.
Notable Products
In January 2025, the top-performing product from Cali-Blaze was the Blueberry Infused Donut Blunt (1.2g) in the Pre-Roll category, achieving the number one rank with sales of 24,639 units. This product showed a consistent climb from the fifth position in October 2024. Following closely, the Dragon Fruit Infused Pre-Roll (1.2g) secured the second spot, dropping from its first-place finish in December 2024. The Tarantula - Grape Infused Pre-Roll (1g) made a notable debut at third place, marking its first appearance in the rankings. Meanwhile, the Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) and Fruit Punch Infused Pre-Roll (1.2g) occupied the fourth and fifth positions respectively, both experiencing a decline from their previous standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
