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May-2024
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Overview
Market Insights Snapshot
Cali Traditional has shown notable progress in the Nevada market, particularly in the Flower category. Over the span of four months, the brand's ranking improved significantly, moving from 63rd in February 2024 to 29th in May 2024. This upward trend suggests a growing consumer preference and increased market penetration. One key observation is that Cali Traditional managed to break into the top 30 brands by May, which marks a significant milestone for the company. This positive movement could be indicative of successful marketing strategies or product quality enhancements that resonate well with Nevada consumers.
However, it's important to note that Cali Traditional was not within the top 30 brands in Nevada for the months of February and March 2024, which highlights the brand's previous struggle to capture a significant market share. The absence from the top rankings during these months contrasts sharply with their later success, indicating a potential turnaround. While the exact sales figures for each month are not disclosed here, the overall trend points toward a growing acceptance and popularity of Cali Traditional's Flower products in Nevada. This makes the brand one to watch as it continues to expand its footprint in this competitive market.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Cali Traditional has shown a significant upward trajectory in both rank and sales over the past few months. Starting from a rank of 63 in February 2024, Cali Traditional climbed to rank 29 by May 2024, indicating a strong market presence and growing consumer preference. This upward movement is notable when compared to competitors like Cookies, which fluctuated between ranks 33 and 28 during the same period, and Redwood, which saw a less consistent performance, peaking at rank 25 in February but dropping to rank 31 by May. Another competitor, Srene, also exhibited volatility, with ranks ranging from 27 to 38. Interestingly, Kushberry Farms experienced a dramatic rise from rank 73 in February to rank 27 in May, surpassing Cali Traditional in the final month. These shifts highlight the dynamic nature of the market and suggest that while Cali Traditional is on an upward trend, it faces stiff competition from other brands that are also striving to capture market share.
Notable Products
In May-2024, the top-performing product for Cali Traditional was Gusher Mints (3.5g) with a sales figure of 2544 units, maintaining its lead from April and March. GMO x Mimosa #3 (3.5g) climbed to the second position with significant sales growth from its previous ranks in February and March. Wedding Cake (3.5g) secured the third spot, showing a consistent upward trend from its debut in April. Kush Mints (3.5g) ranked fourth, slightly dropping from its third position in the previous month. Super Boof (3.5g) fell to fifth place, experiencing a notable decline in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
