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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Canamo has consistently maintained a strong position in the Concentrates category, holding steady at the number 2 rank from June to September 2024. This stability suggests a solid market presence and consumer loyalty within this category, although there has been a noticeable downward trend in sales figures over these months. In contrast, Canamo's performance in the Vapor Pens category in Arizona shows a bit more fluctuation. While it retained the 11th position from June to August, a slight dip to 13th in September indicates increased competition or shifting consumer preferences in this segment.
It's notable that Canamo has not appeared in the top 30 brands for other categories or states, which could be seen as a potential area for growth or improvement. The absence of rankings in additional markets might suggest that Canamo's current strategies are heavily focused or more successful in certain niches, specifically within Arizona's Concentrates and Vapor Pens. The brand might benefit from exploring opportunities to diversify its product offerings or expand its reach into other states or categories to mitigate the risk of over-reliance on specific segments.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Canamo has maintained a consistent presence, holding the 11th rank from June through August 2024 before slipping to 13th in September. This slight decline in rank could be attributed to the competitive pressure from brands like CAKE she hits different, which improved its rank from 13th in August to 11th in September, and Drip Oils + Extracts, which consistently held the 12th spot in August and September. Despite the dip in rank, Canamo's sales figures remained robust, peaking in August before experiencing a decrease in September, indicating a potential area for strategic marketing efforts to regain its previous standing. Meanwhile, Session Farms showed a significant rise in rank from not being in the top 20 in June to 14th by August, suggesting a growing competitive threat that Canamo should monitor closely.
Notable Products
In September 2024, the top-performing product for Canamo was Tres Leches Live Resin Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 1044 units. Sticky Cake Shatter (1g) from the Concentrates category dropped from first place in August to second place, while Sonoran Sangria Shatter (1g) rose to third place from a previous fourth-place ranking in July. Kush Mints Live Resin Disposable (1g) secured the fourth position, marking its debut in the rankings. Sonoran Sherbet Live Resin Cartridge (1g) fell to fifth place from a previous strong second-place showing in July. Overall, the Vapor Pens category appears to be gaining traction, with multiple entries in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
