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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Canamo has demonstrated consistent performance in the Concentrates category, maintaining a solid 2nd place ranking from July through October 2024. This stability suggests a strong foothold in the market despite a noticeable decline in sales over the months, with October sales dropping to 305,910. However, in the Vapor Pens category, Canamo's performance has been more variable. Starting in 12th place in July, it improved to 11th in August, slipped to 14th in September, and then climbed back to 13th in October. This fluctuation indicates a more competitive landscape in the Vapor Pens segment where Canamo is striving to improve its position.
While Canamo has maintained a top-tier position in Concentrates in Arizona, its absence from the top 30 rankings in other states or categories could be a point of concern or opportunity, depending on the strategic goals of the brand. The lack of presence in other markets might suggest either a focus on strengthening their existing market share in Arizona or a potential for expansion. This dual performance highlights the brand's need to balance its concentrated efforts in Arizona with potential growth strategies elsewhere to diversify its market reach and mitigate risk.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Canamo has experienced a relatively stable yet challenging position in the rankings from July to October 2024. Canamo's rank fluctuated slightly, moving from 12th in July to 11th in August, then dropping to 14th in September before improving slightly to 13th in October. This indicates a competitive struggle, especially with brands like Drip Oils + Extracts, which consistently edged out Canamo by maintaining a rank of 12th in October. Meanwhile, Mfused saw a significant drop from 3rd in July to 11th by September and October, suggesting a potential opportunity for Canamo to capture market share from declining competitors. Additionally, Fade Co. showed an upward trend, improving from 25th in July to 15th in October, indicating rising competition. These dynamics highlight the need for Canamo to strategize effectively to improve its market position amidst fluctuating competitor performances.
Notable Products
In October 2024, Canamo's top-performing product was Tres Leches Live Resin Disposable (1g) in the Vapor Pens category, maintaining its position at rank 1 since September with notable sales of 1565 units. Sticky Cake Shatter (1g) in the Concentrates category held steady at rank 2, demonstrating consistent performance over the last three months. Runtz Live Resin Disposable (1g) made its debut in the rankings at position 3, indicating a strong market entry. Modified Rootbeer Live Resin Badder (1g) and Wedding Cake Live Badder (1g) secured the 4th and 5th positions respectively, with both products appearing in the rankings for the first time in October. The consistent performance of the top two products, along with new entries, suggests a dynamic shift in consumer preferences towards a variety of concentrates and vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
