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Nov-2024
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Overview
Market Insights Snapshot
Canna Cure Farms has shown varied performance across different product categories and states, with notable fluctuations in their rankings. In New York, the brand's presence in the Flower category has seen a decline, dropping from 44th place in August 2024 to 73rd by November. This downward trend in the Flower category suggests competitive pressure or a possible shift in consumer preferences, as their sales figures also reflect a significant decrease. On the other hand, the brand's performance in the Pre-Roll category has been more stable, maintaining a top 10 position from August through November, even reaching 7th place in October before slightly dropping back to 8th in November. This consistency in Pre-Rolls highlights a strong market presence and consumer demand for their products in this segment.
Interestingly, Canna Cure Farms made its debut in the Vapor Pens category in New York in November, securing the 66th position. This entry into Vapor Pens, despite being outside the top 30, could indicate a strategic expansion into new product lines, though it may require further efforts to climb the ranks. The absence of rankings in the months prior suggests that this was a new venture for the brand in this category. The brand's diversification across categories, with varying degrees of success, illustrates a dynamic approach to capturing market share, though maintaining a stronghold in Pre-Rolls seems to be their current strength. As they continue to navigate these markets, monitoring their strategic adjustments and consumer reception will be key to understanding their long-term positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Canna Cure Farms has shown a consistent performance, maintaining a stable rank between 7th and 11th place from August to November 2024. Notably, Canna Cure Farms improved its rank from 11th in August to 7th in October, before slightly dropping to 8th in November. This fluctuation indicates a competitive market environment, with brands like Mfny (Marijuana Farms New York) consistently ranking higher, although their sales showed a downward trend over the months. Meanwhile, PUFF and Leal have demonstrated upward momentum in sales, with Leal climbing from 15th to 9th place, suggesting a potential threat to Canna Cure Farms' market share. Despite these challenges, Canna Cure Farms' ability to maintain a top 10 position highlights its resilience and potential for growth in the competitive New York Pre-Roll market.
Notable Products
In November 2024, the top-performing product from Canna Cure Farms was the Strawberry Runtz Pre-Roll (1g), which reclaimed its number one position with sales of 16,312 units, slightly improving from its second-place ranking in October. The Black Cherry Guava Pre-Roll (1g) dropped to the second position, despite having led in October. Thin Mintz Pre-Roll (1g) maintained its third-place ranking consistently from September through November. The Blue Dream Pre-Roll 6-Pack (3g) improved its standing, moving up to fourth place from fifth in the prior two months. Meanwhile, the Biscotti Pre-Roll 6-Pack (3g) slipped to fifth place, maintaining its position from October but dropping from fourth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
