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Aug-2024
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Overview
Market Insights Snapshot
Canna Squarz has shown notable performance in the Edibles category within Alberta. After not ranking in the top 30 for May and June 2024, the brand made a significant leap to rank 21st in July and further improved to 19th in August. This upward trajectory indicates a growing consumer preference and market penetration in Alberta's edibles segment. The sales figures also reflect this positive trend, with a substantial increase from $14,077 in July to $17,926 in August, showcasing strong month-over-month growth.
While the performance in Alberta is encouraging, the absence of Canna Squarz from the top 30 rankings in May and June could indicate earlier challenges in market visibility or competition. However, the recent upward movement suggests that the brand has successfully addressed these issues, possibly through strategic marketing or product improvements. It's also worth noting that Canna Squarz's ability to break into the top 30 and continue climbing suggests a potential for further growth in the coming months, making it a brand to watch in the edible category within Alberta.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Canna Squarz has shown a notable improvement in its rank over the summer months of 2024. After not being in the top 20 brands for May, June, or July, Canna Squarz emerged at rank 21 in August, indicating a positive trend in its market presence. This upward movement contrasts with the performance of other brands such as Aurora Drift, which saw a slight improvement from rank 16 in May to 15 in August, and Bernard's Cannabis Creations, which fluctuated but remained relatively stable around the 15th and 16th positions. Meanwhile, The Hazy Camper experienced a decline, dropping from rank 19 in May to 24 in August. This competitive analysis suggests that Canna Squarz is gaining traction in the Alberta market, potentially positioning itself for further growth and improved sales in the coming months.
Notable Products
In August 2024, the top-performing product from Canna Squarz was Mini Doughnuts Full Spectrum White Chocolate (10mg), maintaining its first-place rank with notable sales of 1,275 units. Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) followed closely in second place, showing consistent performance across previous months. Key Lime Pie Full Spectrum White Chocolate (10mg) climbed to third place with a significant increase in sales from previous months. Rootbeer Float Full Spectrum Chocolate (10mg) held steady at fourth place, while Peanut Butter Full Spectrum Chocolate (10mg) remained in fifth place. Overall, the rankings were relatively stable, with only minor shifts in positions and a general trend of increasing sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
