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Nov-2024
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Overview
Market Insights Snapshot
Canna Squarz has shown a consistent presence in the Edible category in Alberta, with a notable improvement in rankings from August to November 2024. Starting in August at the 21st position, the brand climbed to 17th by September, maintaining a steady performance through November. This upward trajectory is indicative of a positive reception in the Alberta market, suggesting that the brand is gaining traction among consumers in the Edible category. The steady improvement in rankings highlights a growing consumer base and potentially effective marketing strategies or product innovations.
While Canna Squarz is making strides in Alberta, it is important to note that they have not appeared in the top 30 rankings in other states or provinces for the same category, which could be a point of concern or an opportunity for expansion. The absence in other markets suggests there might be untapped potential or challenges that the brand needs to address to replicate its Alberta success elsewhere. The data implies that focusing on market-specific strategies could be beneficial for Canna Squarz to expand its footprint beyond Alberta and establish a presence in other regions.
Competitive Landscape
In the Alberta edibles market, Canna Squarz has shown a notable upward trend in rankings from August to November 2024, moving from 21st to 17th place. This improvement is indicative of a positive shift in consumer preference and increased market penetration. In comparison, Aurora Drift maintained a relatively stable position, fluctuating slightly but consistently ranking higher than Canna Squarz, suggesting a strong foothold in the market. Meanwhile, Emprise Canada and Olli have also shown competitive movements, with Emprise Canada climbing from 18th to 16th and Olli making a significant leap from 26th to 18th by November. These dynamics highlight a competitive landscape where Canna Squarz's steady rise in rank and sales suggests effective marketing strategies and growing consumer loyalty, positioning it as a formidable contender against established brands.
Notable Products
In November 2024, Canna Squarz's top-performing product was Mini Doughnuts Full Spectrum White Chocolate (10mg) in the Edible category, maintaining its consistent number one rank from previous months with sales of 2,954 units. Following closely is the Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg), which also retained its second-place position with increasing sales. The Rootbeer Float Full Spectrum Chocolate (10mg) moved up to the third rank, showing an improvement in its position compared to the previous months. Peanut Butter Full Spectrum Chocolate (10mg) climbed to fourth place, indicating a positive trend in its sales figures. Meanwhile, Key Lime Pie Full Spectrum White Chocolate (10mg) experienced a decline, dropping to the fifth position, marking a shift in consumer preference within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
