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Nov-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Cannaceutica has shown consistent performance in the Capsules category. Over the past few months, the brand has maintained a stable ranking, holding the 6th position in August, October, and November, with a slight dip to 7th place in September. This stability is noteworthy, especially considering the competitive nature of the cannabis market. The sales figures reflect this consistency, with a notable peak in October, where sales increased significantly compared to the previous month, before slightly decreasing in November. This suggests a strong foothold in the Maryland market, although the lack of presence in the top 30 rankings in other states or categories might indicate areas for potential growth or challenges in broader market penetration.
While Cannaceutica's performance in Maryland is commendable, their absence from the top 30 rankings in other states and categories suggests a more localized success rather than a widespread market presence. This could be interpreted as a strategic focus on the Maryland market, or perhaps a need to diversify and adapt their offerings to meet the demands of different regions. The consistent ranking in Maryland's Capsules category, however, highlights the brand's strength and potential for building a loyal customer base in that area. Monitoring future trends and shifts in rankings could provide further insights into Cannaceutica's market strategy and potential expansion plans.
Competitive Landscape
In the Maryland capsules category, Cannaceutica has shown resilience in maintaining its position amidst a competitive landscape. Over the past few months, Cannaceutica has consistently ranked around the 6th position, experiencing a slight dip to 7th in September 2024 but quickly recovering by October. This stability is noteworthy given the competitive pressure from brands like Avexia, which has maintained a strong hold on the 2nd rank throughout the same period. Cannaceutica's sales saw a significant boost from September to October, indicating a positive reception to their product offerings or marketing strategies. Meanwhile, Kalm Fusion (K Fusion) has fluctuated in rank, missing from the top 20 in September, which may suggest volatility in their market presence. Cannaceutica's ability to sustain its rank and increase sales suggests a solid customer base and effective market strategies, positioning it well against its competitors in Maryland's capsules market.
Notable Products
In November 2024, Cannaceutica's top-performing product was the Broad Spectrum Cannabis Oil Capsule 10-Pack (100mg), which maintained its number one rank since August, with sales reaching 632 units. Following closely, the CBD:THC Broad Spectrum Cannabis Oil Capsule 20-Pack (50mg CBD, 150mg THC) held steady at the second position, consistent throughout the last four months. The Broad Spectrum Cannabis Oil Capsule 40-Pack (100mg) also retained its third-place ranking, showing stable demand. Notably, all three top products belong to the Capsules category, highlighting a strong preference for this form factor among consumers. The rankings have shown remarkable consistency, indicating a loyal customer base for these popular items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
