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Dec-2024
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Overview
Market Insights Snapshot
In the Ohio market, CannAscend | HASH has shown noteworthy performance in the Concentrates category. After not ranking in September 2024, the brand made a significant leap to the 28th position by November 2024, with sales increasing from $11,325 in September to $15,987 in November. This upward trend indicates a growing consumer interest and successful market penetration in this category. However, the absence of a ranking in October and December suggests that while there was a momentary boost, maintaining consistent visibility in the top 30 remains a challenge.
Conversely, CannAscend | HASH's performance in the Vapor Pens category in Ohio highlights areas for improvement. The brand did not make it into the top 30 rankings for September, November, or December 2024, with only a brief appearance at 63rd place in October. This suggests that while there might have been a short-lived increase in interest or promotional efforts in October, the brand struggles to sustain a competitive position in this category. This inconsistency could point to a need for strategic adjustments in marketing or product offerings to capture a larger share of the Vapor Pens market.
Competitive Landscape
In the Ohio concentrates market, CannAscend | HASH has shown a fluctuating performance over the last few months, with its rank absent in October 2024, indicating it was not among the top 20 brands during that period. However, it made a notable comeback in November 2024, securing the 28th position. This resurgence suggests a positive trend in sales, although still trailing behind competitors like Main Street Health, which improved its rank from 26th in October to 23rd in November 2024. Meanwhile, Certified (Certified Cultivators) consistently maintained a strong presence in the top 5, highlighting a significant gap in sales and market position compared to CannAscend | HASH. The competitive landscape is further intensified by brands like Galenas and Eden's Trees, which have also shown strong performances, with Galenas previously ranking 19th in September 2024. For CannAscend | HASH, these insights emphasize the need for strategic marketing and product differentiation to enhance its market standing and close the gap with leading competitors.
Notable Products
In December 2024, South Side Legend Badder (1g) from CannAscend | HASH maintained its position as the top-performing product in the Concentrates category, with notable sales of 185 units. Thai Kush Badder (1g) also held steady at the second rank in Concentrates, showing consistent demand. The Tropicanna Cookies Live Resin Disposable (0.5g) dropped out of the top three after being ranked third in November, indicating a significant decline in sales. Raspberry Dark Chocolate Rosin Caramels 11-Pack (110mg) did not feature in the December rankings, suggesting a shift in consumer preferences away from this Edible product. Overall, the rankings illustrate a strong performance in Concentrates, with South Side Legend Badder (1g) continuing to lead the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
