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Sep-2024
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Overview
Market Insights Snapshot
In the state of Ohio, CannAscend | HASH has shown notable movement within the Concentrates category. Starting in June 2024, the brand was ranked 32nd, but by July, it had improved its position to 26th. This upward trend was supported by a rise in sales from $10,332 in June to $12,729 in July. However, in August, the brand slipped from the top 30 rankings, indicating a potential challenge in maintaining its competitive edge within the state. By September, CannAscend | HASH managed to re-enter the top 30, securing the 30th position, which suggests a recovery and possibly strategic adjustments to regain market share.
The fluctuations in CannAscend | HASH's rankings in Ohio highlight the competitive nature of the Concentrates category. While the brand demonstrated resilience by bouncing back into the rankings in September, the absence from the top 30 in August could be seen as a temporary setback. This pattern of ranking changes suggests that CannAscend | HASH is actively navigating a dynamic market landscape, where consumer preferences and competitive actions may significantly influence brand performance. Observing how the brand continues to adapt in the coming months could provide further insights into its strategic approach and market positioning.
Competitive Landscape
In the Ohio concentrates market, CannAscend | HASH has experienced fluctuations in its competitive positioning over the past few months. Starting from a rank of 32 in June 2024, the brand improved to 26 in July, but then dropped out of the top 20 in August, only to reappear at rank 30 in September. This indicates a volatile performance compared to competitors like Origyn Extracts, which maintained a relatively stable presence, ranking 15 in July and 28 in September, despite a decline in sales. Meanwhile, Standard Farms also showed a downward trend, slipping from rank 16 in July to 27 in September. The competition from brands like Neighborgoods, which ranked 17 in June and 20 in August, suggests that CannAscend | HASH needs to strategize effectively to maintain and improve its market position amidst these shifting dynamics.
Notable Products
In September 2024, the top-performing product from CannAscend | HASH was Tropicana Cookies Live Rosin (0.85g) in the Concentrates category, reclaiming the number one spot with a notable sales figure of 275 units. Raspberry Dark Chocolate Rosin Caramels 11-Pack (110mg) in the Edible category ranked second, having dropped from its peak position in August. Aloha Lion Rosin Wax (0.85g) did not rank in September, despite being third in July. Electric Peanut Butter Badder (0.85g) and Gas Live Resin Badder (0.85g) also did not appear in the rankings for September, marking a decline from their earlier positions. Overall, Tropicana Cookies Live Rosin showed a strong resurgence, while other products experienced fluctuations in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
