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Aug-2024
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Overview
Market Insights Snapshot
Capital City Cannabis Company has shown noteworthy performance in the Missouri market, particularly within the Pre-Roll category. Over the span of four months from May to August 2024, the brand's ranking improved significantly, moving from 31st in May to 25th in August, peaking at 20th in July. This upward movement indicates a growing consumer preference and market penetration for their Pre-Roll products. However, the slight drop from July to August may warrant a closer look at market dynamics or competition. It's worth noting that they were not in the top 30 in May, which initially suggested a weaker presence, but their subsequent rise is a positive development.
In the Vapor Pens category, Capital City Cannabis Company has also exhibited positive trends, though not as pronounced as in Pre-Rolls. Starting at 46th in May, the brand improved its ranking to 36th by July and maintained this position through August. While they did not break into the top 30, the consistent improvement in sales figures, notably from June to July, suggests steady growth. However, their initial position outside the top 30 in May and June indicates that there is still significant room for improvement. The brand's ability to sustain and build upon this growth will be crucial for future success in this competitive category.
Competitive Landscape
In the highly competitive Vapor Pens category in Missouri, Capital City Cannabis Company has shown a notable upward trend in rankings over the past few months, moving from 46th in May 2024 to 36th by August 2024. This improvement in rank is significant when compared to competitors like Ratio, which also saw an upward trend but maintained a slightly better position, ranking 34th in August 2024. Another competitor, Smokey River Cannabis, experienced fluctuations but ended up at 35th, just one spot ahead of Capital City Cannabis Company. Interestingly, CAMP Cannabis also showed a significant rise from 47th to 37th, closely trailing Capital City Cannabis Company. However, Show Me saw a dramatic drop from 4th to 42nd, indicating a potential opportunity for Capital City Cannabis Company to capture market share. These trends suggest that while Capital City Cannabis Company is improving its position, the market remains highly dynamic, and continuous strategic efforts will be essential to maintain and further this upward momentum.
Notable Products
In August 2024, the top-performing product for Capital City Cannabis Company was Blue Dream Infused Pre-Roll (1.5g) in the Pre-Roll category, which climbed to the number one rank with sales of 833 units. Northern Lights Distillate Disposable (1g) in the Vapor Pens category secured the second spot, improving from its fourth-place position in July. Wedding Cake Infused Pre-Roll (1.5g) entered the rankings at third place, showing notable sales momentum. Durban Poison Distillate Disposable (1g) saw a decline, dropping to fourth place from its consistent second-place ranking in the previous two months. Watermelon Kush Infused Pre-Roll (1.5g) rounded out the top five, maintaining its position from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
