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Jan-2025
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Overview
Market Insights Snapshot
Capital City Cannabis Company has shown a varied performance across different categories and states, with notable movements in the Missouri market. In the Pre-Roll category, the brand maintained a presence within the top 30, experiencing a slight fluctuation in rankings from 18th in October 2024 to 26th by January 2025. This downward trend could be indicative of increased competition or shifts in consumer preferences. On the other hand, the Vapor Pens category presents a more challenging scenario as the brand did not make it into the top 30 in October 2024, and even though it reached 55th place in November, it failed to break into the top 50 in subsequent months. This suggests a struggle to gain traction in this segment, which might require strategic adjustments to improve market penetration.
While specific sales figures are not disclosed for all categories, it's clear that Capital City Cannabis Company has faced some challenges in maintaining consistent sales momentum. For instance, the Pre-Roll category saw sales decrease from October to January, which aligns with the drop in rankings. This trend highlights potential areas for improvement, such as marketing strategies or product differentiation. Conversely, the Vapor Pens category, despite not reaching the top 30, did experience a sales increase from October to November before dropping again, indicating a temporary boost that could be leveraged with targeted efforts. Understanding these dynamics can provide valuable insights for stakeholders looking to enhance the brand's performance across different markets and product lines.
Competitive Landscape
In the competitive landscape of the Missouri Pre-Roll category, Capital City Cannabis Company experienced fluctuating rankings over the past few months, indicating a dynamic market position. In October 2024, they held the 18th rank, but by January 2025, they had dropped to 26th, suggesting a downward trend in their market standing. This decline in rank is mirrored by a decrease in sales, which could be attributed to increased competition from brands like TRIP and Safe Bet, both of which showed varying ranks but maintained competitive sales figures. Notably, Cubano initially outperformed Capital City Cannabis Company in October but also experienced a decline by January, reflecting a volatile market. Meanwhile, Kusch made a significant leap from 53rd to 25th, indicating potential new competition. These shifts highlight the importance for Capital City Cannabis Company to strategize effectively to regain and maintain a competitive edge in this evolving market.
Notable Products
In January 2025, Strawberry Cough Infused Pre-Roll 5-Pack (3.5g) from Capital City Cannabis Company maintained its position as the top-performing product, with sales reaching 844 units. Wedding Cake Infused Pre-Roll (1.5g) climbed to the second spot, showing a steady increase in sales from previous months. Durban Poison Distillate Disposable (1g) debuted strongly at third place, indicating a successful new entry in the Vapor Pens category. Grape Ape Infused Pre-Roll 5-Pack (3.5g) dropped to the fourth position, while Blue Dream Infused Pre-Roll (1.5g) experienced a significant decline, falling from second to fifth place. This reshuffling highlights dynamic changes in consumer preferences for infused pre-rolls and vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
