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Oct-2024
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Overview
Market Insights Snapshot
Capital City Cannabis Company has shown notable fluctuations in its performance across different categories and states. In the Pre-Roll category in Missouri, the brand demonstrated a significant rebound in October 2024, climbing to the 16th rank from a low of 50th in September. This upward trend is particularly impressive given their drop to 44th in August, suggesting a strong recovery in consumer interest or strategic adjustments that paid off in the latter part of the year. In contrast, their performance in the Vapor Pens category in Missouri has been less promising, with a consistent decline in rankings, culminating in a 69th place in October. This indicates potential challenges in maintaining market share or adapting to consumer preferences in this segment.
The absence of Capital City Cannabis Company from the top 30 rankings in several months for both categories in Missouri highlights areas of concern. For Pre-Rolls, despite their October resurgence, the months of August and September were challenging, with the brand not appearing in the top 30. This absence suggests either a highly competitive market or potential issues with product offerings during those months. Meanwhile, in the Vapor Pens category, the brand's inability to break into the top 30 since July underscores a potential need for strategic reevaluation or innovation to capture consumer attention. The contrasting performances across these categories suggest that while there are opportunities for growth, there are also significant hurdles that the brand needs to address to sustain its market presence.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll market, Capital City Cannabis Company has shown a remarkable turnaround in its ranking, climbing from outside the top 20 in July to securing the 16th position by October 2024. This upward trajectory is particularly notable when compared to competitors like Buoyant Bob, which experienced a decline from 10th to 17th place over the same period. Meanwhile, Cubano demonstrated a strong performance, moving up to 14th place in October, slightly ahead of Capital City Cannabis Company. Vibe Cannabis (MO) maintained a relatively stable position, ending at 15th, while Plume Cannabis (MO) saw a slight decline, finishing at 18th. The significant sales increase for Capital City Cannabis Company in October suggests a successful strategy in capturing market share, despite the competitive pressures from both established and rising brands in the Missouri pre-roll category.
Notable Products
In October 2024, the top-performing product for Capital City Cannabis Company was Grape Ape Infused Pre-Roll 5-Pack (3.5g), which climbed to the first position with sales reaching 1192 units. Blue Dream Infused Pre-Roll (1.5g) maintained its strong performance by securing the second spot, with a notable increase from its fifth-place ranking in September. Strawberry Cough Infused Pre-Roll 5-Pack (3.5g) also performed well, ranking third, despite not being ranked in the previous months. Watermelon Kush Infused Pre-Roll (1.5g) and Thin Mint Cookies Infused Pre-Roll (1.5g) rounded out the top five, ranking fourth and fifth respectively, both showing consistent presence in the top rankings. The data indicates a strong demand for infused pre-rolls, with Grape Ape leading the sales surge in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
