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Dec-2024
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Overview
Market Insights Snapshot
Captain Yeti has shown varied performance across different states and product categories over the last few months. In Washington, the brand has been actively competing in the Pre-Roll category, where it started at rank 13 in September 2024. Despite a promising start with sales peaking in October, Captain Yeti experienced a decline in subsequent months, dropping to rank 21 by December. This downward trend in Washington highlights challenges the brand faces in maintaining its position in a competitive market.
Interestingly, Captain Yeti's movement in the rankings suggests that while it has managed to stay within the top 30 in Washington, it may not have achieved similar visibility in other states or categories, as there are no rankings provided outside of Washington for this period. This absence from the top 30 in other markets could indicate areas where the brand has yet to establish a strong foothold or faces stiff competition. Such insights could be crucial for Captain Yeti as it strategizes its growth and expansion efforts in the coming year.
Competitive Landscape
In the Washington Pre-Roll category, Captain Yeti experienced a notable fluctuation in its rankings from September to December 2024, starting at 13th and dropping to 21st by the end of the year. This decline in rank is indicative of a competitive market landscape, where brands like Fire Bros. maintained a relatively stable position, only slipping slightly from 17th to 20th. Meanwhile, Falcanna showed resilience, ending December with a rank of 19th, up from 21st in November. Despite Captain Yeti's initial strong performance, its sales trajectory faced challenges, particularly in December, where sales dropped significantly compared to October. Competitors such as Bondi Farms and Treats showed upward trends in both rank and sales, suggesting a shift in consumer preference or market strategy that Captain Yeti may need to address to regain its competitive edge.
Notable Products
In December 2024, Captain Yeti's top-performing product was the Merry Kush-Mas Infused Pre-Roll (1g), securing the number one rank with sales reaching 1,676 units. The Bitch Better Have My Cookies Hash Infused Pre-Roll (1g) followed closely at rank two, while the Go Elf Yourself Infused Pre-Roll (1g) claimed the third spot. Holi-Dazed Infused Pre-Roll (1g) ranked fourth, and Blazed and Amazed Hash Infused Pre-Roll (1g) dropped to fifth place from its previous second position in November. Notably, Blazed and Amazed experienced a significant decline in sales compared to the previous month, reflecting a shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
