.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Captain Yeti has shown varied performance across different states and product categories over recent months. In the Washington market, the brand's position in the Pre-Roll category has seen a gradual decline, moving from 12th place in October 2024 to 22nd by January 2025. This downward trend is accompanied by a decrease in sales, from $324,311 in October to $169,650 in January, indicating potential challenges in maintaining market share or consumer interest. The absence of Captain Yeti in the top 30 rankings in other states and categories could be seen as a missed opportunity for expansion or a reflection of competitive pressures in those markets.
Despite the challenges in Washington, the brand's presence in the Pre-Roll category suggests it still holds a significant position within that niche. However, the lack of top 30 appearances in other states or categories might suggest a need for strategic adjustments or innovations to capture more market segments. While the data highlights some areas of concern, it also points to opportunities for Captain Yeti to reassess and potentially refine its offerings to better align with consumer preferences and market demands. The dynamics within the cannabis industry are ever-evolving, and brands like Captain Yeti must remain agile to sustain and grow their market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Captain Yeti has experienced a notable decline in both rank and sales from October 2024 to January 2025. Initially ranked 12th in October, Captain Yeti fell to 22nd by January, indicating a downward trend in market position. This decline is juxtaposed with the performance of competitors such as Falcanna, which maintained a relatively stable rank, hovering around the 20th position, and Treats, which improved its rank slightly from 24th to 21st over the same period. Additionally, Sky High Gardens (WA) showed a significant improvement in rank, moving from 42nd to 24th, potentially capturing some of the market share lost by Captain Yeti. These shifts suggest that while Captain Yeti's sales have decreased, competitors are either maintaining or improving their positions, highlighting the need for strategic adjustments to regain market share in this competitive sector.
Notable Products
In January 2025, Captain Yeti's top-performing product was the Fuck Around and Find Out Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 1296 units. The Very Demure, Very Mindful Hash Infused Pre-Roll (1g) followed closely in second place, showing strong market presence with 1076 units sold. The Fucking Incredible Infused Pre-Roll (1g) slipped from its November 2024 top position to third place, indicating a decrease in demand with sales dropping to 959 units. The Fuck Around and Find Out Hash Infused Pre-Roll 3-Pack (1.5g) secured the fourth spot, maintaining steady performance. Lastly, the Chill The Fuck Out Hash Infused Pre-Roll (1g) held its fifth position from November 2024, suggesting consistent consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
