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Oct-2024
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Overview
Market Insights Snapshot
Captain Yeti has shown a varied performance across different states and categories, with notable movements in the pre-roll category in Washington. Over the past few months, the brand has seen fluctuations in its ranking, moving from 12th position in July 2024 to 11th in August, before dropping to 17th in September and slightly recovering to 15th in October. This indicates a competitive market where Captain Yeti is maintaining a presence but experiencing challenges in sustaining higher rankings. The sales figures reflect these shifts, with a peak in August followed by a decline in September and a modest recovery in October.
Despite these fluctuations in Washington, Captain Yeti's absence from the top 30 rankings in other states and categories suggests a more regional or niche appeal. This can be seen as a limitation in their market reach or an opportunity for growth, depending on strategic goals. The brand's ability to improve its position in Washington could serve as a blueprint for expansion into other markets, provided they address any underlying factors contributing to their ranking volatility. Understanding these dynamics could be key to Captain Yeti's broader market strategy and potential for growth in other regions.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll market, Captain Yeti has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, Captain Yeti was ranked 12th, a position that slightly improved to 11th in August, but then dropped to 17th in September before recovering to 15th in October. This volatility in rank is mirrored by its sales performance, which saw a peak in August followed by a decline in September, and a modest recovery in October. Competitors such as Forbidden Farms have maintained a relatively stable presence, consistently ranking between 13th and 16th, while Stingers experienced a significant drop from 5th in July to 14th in October, indicating potential market shifts. Meanwhile, Artizen Cannabis and Fire Bros. have shown varied performances, with Artizen Cannabis improving its rank from 20th in August to 16th in October, and Fire Bros. fluctuating within the top 20. These dynamics suggest that while Captain Yeti faces stiff competition, there are opportunities to capitalize on the market's shifting preferences to regain a stronger foothold.
Notable Products
In October 2024, the top-performing product for Captain Yeti was the Resting Witch Face Hash Infused Pre-Roll (1g), which secured the number one rank with 1,588 units sold. Following closely were the Franken-Stoned Infused Pre-Roll (1g) and the I See Dead People Hash Infused Pre-Roll (1g), ranked second and third, respectively. The Spooky Ass Bitch Hash Infused Pre-Roll (1g) and Thick Thighs & Spooky Vibes Infused Pre-Roll 3-Pack (1.5g) rounded out the top five. Notably, all these products maintained consistent rankings as they were newly introduced in October, showing strong initial sales performance. This indicates a successful product launch strategy by Captain Yeti for the Halloween season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
