.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Carbon has shown a dynamic performance across different categories and states, with notable movements in the Flower category in Michigan. Starting in October 2024, Carbon held the 28th position, and by November, it had climbed to 13th place, indicating a strong surge in sales momentum. However, the following months saw a drop to 25th in December and a slight recovery to 20th in January 2025. This fluctuation suggests varying consumer preferences or competitive pressures within the state. In contrast, Carbon's absence from the top 30 in the Pre-Roll category throughout the reported months highlights a potential area for growth or re-evaluation of market strategy in Michigan.
In Nevada, Carbon's trajectory in the Flower category has been more consistent, albeit outside the top 30. The brand improved its ranking from 67th in October 2024 to 51st by January 2025, showcasing steady growth and increasing acceptance among consumers. This upward trend, despite not breaking into the top 30, could be seen as a positive sign of gradual market penetration. Overall, these movements suggest that while Carbon is gaining traction in certain areas, there are opportunities to enhance its presence and performance across different categories and states.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has shown a dynamic performance over the past few months, indicating a fluctuating but promising trajectory. Notably, Carbon made a significant leap from being outside the top 20 in October 2024 to securing the 13th position in November 2024, showcasing a remarkable improvement in rank. However, this momentum was not sustained as the brand dropped to 25th in December, before recovering slightly to 20th in January 2025. This volatility suggests that while Carbon has the potential to climb the ranks, it faces stiff competition from brands like Fluresh, which consistently maintained a higher rank, peaking at 11th in November. Additionally, The Limit demonstrated a notable upward trend, moving from 45th in November to 18th by January, surpassing Carbon in the process. This competitive environment underscores the need for Carbon to strategize effectively to capitalize on its growth potential and stabilize its market position.
Notable Products
In January 2025, Carbon's top-performing product was Gush Mintz (3.5g) in the Flower category, which rose to the number one rank with sales reaching 14,416 units. White Super Skunk (3.5g), also in the Flower category, secured the second position, marking its debut in the rankings. Oh Geez (3.5g) saw a commendable performance, ranking third, while Sundaze GMO Pre-Roll (1g) dropped to fourth place from its previous third position in December 2024. Bahama Peel Pre-Roll (1g) entered the rankings at fifth place, highlighting its growing popularity. Notably, Gush Mintz improved steadily from third in October 2024 to first in January 2025, showcasing a consistent upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
