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Oct-2024
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Overview
Market Insights Snapshot
Carbon's performance in the Michigan market has seen notable fluctuations over the past few months, particularly in the Flower category. After ranking at 21st in July 2024, the brand slipped to 24th in August, and further dropped out of the top 30 in September. However, Carbon made a comeback in October, climbing back to the 25th position. This recovery is reflected in their sales figures, which dipped significantly in September but rebounded in October, indicating a potential turnaround in consumer interest or strategic adjustments by the brand.
In contrast, Carbon's presence in the Nevada market paints a different picture. The brand has struggled to break into the top 30 rankings in the Flower category throughout the observed months, peaking at 59th in August and gradually descending to 72nd by October. This downward trend in rankings is mirrored by a consistent decline in sales, suggesting challenges in market penetration or competition. The lack of a top 30 presence in July highlights a persistent difficulty in gaining traction within Nevada's competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Carbon has experienced fluctuations in its ranking and sales over the past few months. Notably, Carbon's rank dropped from 21st in July 2024 to 35th in September 2024, before recovering slightly to 25th in October 2024. This volatility suggests challenges in maintaining a steady market presence. In comparison, Skymint showed a similar pattern, ranking outside the top 20 for several months but rebounding to 24th in October. Meanwhile, Goldkine made a significant leap from 38th in August to 19th in September, indicating a strong upward trend before settling at 27th in October. Mooon Juice demonstrated a more consistent improvement, moving from 34th in July to 23rd in October. These dynamics highlight the competitive pressures Carbon faces, with brands like Goldkine and Mooon Juice showing potential for capturing greater market share, thereby impacting Carbon's sales and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In October 2024, Carbon's top-performing product was Oh Geez Smalls (3.5g) in the Flower category, achieving the number 1 rank with notable sales of 9,866 units. Oh Geez (3.5g) followed closely at rank 2, maintaining a strong position in the same category. Kitchen Sink (3.5g) improved its standing from the previous month, moving up from rank 4 in September to rank 3 in October, indicating a positive sales trend. Pineapple Express Smalls (3.5g) held the fourth position, while Mango Mintality Smalls (3.5g) rounded out the top five. This month saw a stable performance for Carbon's leading products, with Oh Geez Smalls consistently outperforming others in the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
