.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Carbon has shown notable movement across various categories and states, particularly in Michigan. In the Flower category, Carbon's performance has been impressive, climbing from the 28th rank in May 2024 to 12th in June 2024. Despite a slight dip to 17th in July and 19th in August, the brand has maintained a strong presence in the top 20. This indicates a solid market penetration and consumer preference for their products in Michigan. The sales figures reflect this trend, with a significant peak in June followed by a gradual decline, suggesting possible seasonality or competitive pressures.
However, Carbon's absence from the top 30 brands in other states and categories is a point of concern. This lack of presence could imply either a limited distribution network or stronger competition in those regions. The brand's focus seems heavily concentrated in Michigan, which could be a strategic choice or a limitation they need to overcome. For a brand aiming for broader recognition, diversifying and improving rankings in other states and categories would be essential steps. This duality of strong regional performance and broader market challenges makes Carbon an interesting case study in the cannabis industry.
Competitive Landscape
In the highly competitive Michigan flower category, Carbon has demonstrated notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. In May 2024, Carbon was ranked 28th but saw a significant improvement in June 2024, climbing to 12th place. However, this upward momentum was not sustained as Carbon's rank dropped to 17th in July and further to 19th in August. This volatility contrasts with the more consistent performance of competitors such as OG Farms, which improved from 32nd in May to 18th in August, and Skymint, which maintained a relatively stable rank around the top 20. Additionally, Redbud Roots showed a steady climb from 68th in May to 20th in August, indicating strong growth potential. Meanwhile, Glorious Cannabis Co. experienced a slight decline but remained within the top 20. These shifts suggest that while Carbon has the potential for rapid rank improvements, maintaining consistent performance is crucial to compete effectively against these steadily rising brands.
Notable Products
In August 2024, the top-performing product for Carbon was Kitchen Sink Smalls (3.5g) in the Flower category, maintaining its number one ranking from the previous month with sales of $11,301. Mango Mintality (3.5g) also held steady in the second position, showing a significant increase in sales compared to June 2024. Bread & Butter (3.5g) made a strong debut in the rankings at third place. White Super Skunk (3.5g) maintained its fourth-place position from the previous month, while Trop Peels (3.5g) dropped slightly to fifth place after being ranked third in June 2024. Overall, the top products showed consistent performance with minor fluctuations in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
