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Nov-2024
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Overview
Market Insights Snapshot
Carbon has shown significant progress in the Michigan market, particularly within the Flower category. In November 2024, the brand reached the 10th position, a notable improvement from its 32nd rank in September. This upward trajectory suggests a strong recovery and growing consumer interest in their offerings. While Carbon's Flower sales in Michigan saw a substantial increase, jumping from $900,112 in September to $2,168,247 in November, the brand did not make it into the top 30 for Pre-Roll during the same period, indicating potential areas for growth or reevaluation in that category.
In contrast, Carbon's performance in the Nevada market for Flower has been relatively stable but less remarkable. The brand fluctuated within the 58th to 67th rankings from August to November 2024, indicating a consistent yet modest presence. Despite these lower rankings, the brand maintained a steady sales volume, suggesting a loyal customer base that could be leveraged for future growth. However, the absence of Carbon in the top 30 for any other categories in Nevada highlights a potential gap in market penetration or product diversity that could be addressed to enhance their competitive standing.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has experienced a notable fluctuation in its market presence over recent months. After dropping out of the top 20 in September, Carbon made a significant comeback in November, climbing to the 10th position. This resurgence is particularly impressive given the competitive pressure from brands like Dog House and Fluresh, which have consistently maintained strong sales figures and rankings. For instance, Fluresh improved its rank from 14th in August to 8th in November, showcasing a steady upward trajectory in sales. Meanwhile, Play Cannabis experienced a decline from 5th to 9th place over the same period, indicating potential volatility in market dynamics. Carbon's ability to rebound in November, with a sales surge that rivals these top competitors, highlights its resilience and potential for growth in the Michigan flower market.
Notable Products
In November 2024, Don Mega (3.5g) emerged as the top-performing product for Carbon, climbing to the number one rank with impressive sales of 13,192 units. Gush Mintz (3.5g) also saw a significant rise, moving from the third position in October to second place in November, nearly doubling its sales figures to 12,125 units. Meanwhile, Mango Mintality (3.5g) dropped to the third position, despite maintaining strong sales momentum. Kitchen Sink (3.5g) remained consistent at fourth place, showing steady growth in sales each month. Notably, Oh Geez Smalls (3.5g) fell from the top spot in October to fifth place in November, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
