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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Cascade Valley Cannabis has shown fluctuating performance in the Pre-Roll category over the past few months. Starting in October 2024, the brand was ranked 18th, and although it slipped to 21st in November, it made a significant leap to 11th place in December. However, by January 2025, it had dropped back to 19th place. This volatility suggests that while the brand has the potential to capture a higher market share, maintaining consistency remains a challenge. The notable jump in December indicates a successful strategy or product launch that month, but the subsequent decline in January highlights the competitive nature of the market.
Despite these fluctuations, Cascade Valley Cannabis did manage to achieve a peak in December, which may have been driven by a seasonal surge in demand or effective marketing efforts during that period. The absence of the brand from the top 30 in any other state or category suggests that their market presence is currently limited to Oregon, and they may need to explore expansion strategies to improve their rankings and sales in other regions. The brand's ability to climb back into the top 20 after slipping in November is a positive indicator of resilience, but sustaining such performance will be crucial for long-term success.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Cascade Valley Cannabis has experienced notable fluctuations in its ranking over the past few months. Starting in October 2024, the brand was ranked 18th, but it dropped out of the top 20 in November, only to make a significant comeback to 11th place in December, before falling again to 19th in January 2025. This volatility suggests a competitive market environment where brands such as Elysium Fields and Feel Goods maintain relatively stable positions, with Elysium Fields consistently hovering around the 16th to 22nd ranks and Feel Goods maintaining a steady presence between 18th and 21st. Meanwhile, Entourage Cannabis / CBDiscovery shows a downward trend, slipping from 12th to 21st over the same period, which could indicate opportunities for Cascade Valley Cannabis to capitalize on shifting consumer preferences. Additionally, Emerald Extracts has shown a remarkable rise from outside the top 50 to 20th place, highlighting the dynamic nature of the market and the potential for emerging competitors to disrupt established rankings.
Notable Products
In January 2025, the top-performing product for Cascade Valley Cannabis was the Flight Pack - 5 Strain Variety Pre-Roll 10-Pack (5g), maintaining its number one rank from previous months, although its sales dropped to 1144 units. Gorilla Glue Infused Pre-Roll 5-Pack (3.5g) emerged as the second-highest selling product, marking its debut in the rankings. Garlic Breath Pre-Roll (0.5g) and Biscotti Pre-Roll (0.5g) followed closely, securing the third and fourth positions, respectively. Rainbow Party Pre-Roll 14-Pack (7g) rounded out the top five, showing a decline in rank from its earlier position in October and November 2024. These shifts indicate a dynamic change in consumer preferences, particularly towards infused and varied strain offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
