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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Cascade Valley Cannabis has shown a consistent presence in the Pre-Roll category, maintaining a rank of 16 in both July and August of 2024. However, there was a slight decline in their ranking to 19 in September and October. This downward movement coincided with a decrease in sales from $217,730 in August to $175,650 in October, indicating a potential challenge in maintaining market share amidst increasing competition. Despite this, the brand's ability to remain within the top 20 suggests a solid foundation and recognizable brand strength in Oregon's competitive Pre-Roll market.
While Cascade Valley Cannabis has maintained a notable position in Oregon, it's important to highlight that the absence of any ranking in other states or categories for the past few months could be a cause for concern. Being outside the top 30 brands in other regions or categories suggests that while the brand has a strong foothold in Oregon's Pre-Roll segment, there may be untapped opportunities or areas for improvement in other markets or product lines. This could be a strategic area for the brand to explore further to ensure broader market penetration and growth.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Cascade Valley Cannabis has experienced a slight decline in its market position, maintaining a steady rank of 16th in July and August 2024, but dropping to 19th in both September and October 2024. This shift indicates a potential challenge in maintaining its earlier momentum. Notably, Grown Rogue has shown a positive trend, climbing from 30th in July to 21st by October, suggesting an increase in consumer preference or strategic market moves. Meanwhile, Entourage Cannabis / CBDiscovery also saw a decline from 11th to 18th, which could imply a competitive opportunity for Cascade Valley Cannabis to reclaim its standing. Additionally, Meraki Gardens fluctuated but ended October at 17th, slightly ahead of Cascade Valley Cannabis, indicating a tight competition. The rise of Elysium Fields from 28th to 20th further highlights the dynamic shifts within the market, underscoring the need for Cascade Valley Cannabis to innovate and adapt to regain its competitive edge.
Notable Products
In October 2024, the top-performing product from Cascade Valley Cannabis was the Flight Pack - Variety Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank consistently from July through October despite a decrease in sales to 1446 units. The Purple Haze Pre-Roll (1g) held the second position, showing a recovery in sales with 1043 units sold, after dropping to third place in September. The Sativa Pre-Roll 10-Pack (5g) entered the rankings at third place, marking its debut in October. The Breadstix Pre-Roll (1g) followed closely in fourth place, while Garlic Breath Pre-Roll (0.5g) rounded out the top five. These rankings highlight a stable performance for some products, while others like the Sativa Pre-Roll 10-Pack made significant entries into the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
