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Aug-2024
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Overview
Market Insights Snapshot
Cascade Valley Cannabis has shown notable performance in the Pre-Roll category across various states, with particularly strong movement in Oregon. In May 2024, the brand held the 19th position, which improved slightly to 20th in June. However, the most significant progress was observed in July and August, where the brand jumped to 12th and then 5th place, respectively. This upward trend suggests a growing consumer preference and market penetration for Cascade Valley Cannabis in the Pre-Roll segment within Oregon. Despite this success, the brand's absence from the top 30 in other states and categories indicates room for expansion and improvement in those areas.
While Cascade Valley Cannabis has made strides in Oregon's Pre-Roll market, its performance in other states and categories remains less prominent. The lack of rankings in the top 30 for these other segments can be seen as a potential area of concern or an opportunity for strategic growth. The brand's ability to climb from the 19th to the 5th position in Oregon within a few months demonstrates its potential for rapid advancement when market conditions are favorable. Observing these trends, stakeholders may find it beneficial to explore similar market dynamics in other states to replicate this success.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Cascade Valley Cannabis has shown significant improvement in its market position over the past few months. Starting from a rank of 19 in May 2024, Cascade Valley Cannabis climbed to rank 5 by August 2024, indicating a strong upward trend in sales and market presence. This rise is particularly notable when compared to competitors like Emerald Fields Cannabis, which also improved its rank from 18 to 6 over the same period, and Decibel Farms, which moved from 14 to 4. However, Fire Dept. Cannabis maintained a consistently high rank, staying within the top 4 throughout the months. This competitive movement suggests that while Cascade Valley Cannabis is gaining ground, it faces stiff competition from established brands. The data highlights the dynamic nature of the market, emphasizing the importance for Cascade Valley Cannabis to continue its growth strategies to maintain and further its competitive edge.
Notable Products
In August 2024, the top-performing product for Cascade Valley Cannabis was the Flight Pack - Variety Pre-Roll 10-Pack (5g), maintaining its number one rank from previous months with a notable sales figure of 3234. The Baby Yoda Pre-Roll (1g) held steady at the second rank, despite a slight dip in sales to 1227. The Rainbow Party Pre-Roll 14-Pack (7g) made a strong debut, securing the third position. The Rainbow Party Pre-Roll 14-Pack (14g) also performed well, climbing to the fourth rank. The Animal Face Pre-Roll (1g) experienced a slight drop, moving from third to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
