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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Cascade Valley Cannabis has demonstrated notable performance, particularly in the Pre-Roll category in Oregon. The brand has shown resilience and adaptability, improving its ranking from 18th in September to 14th by December. This upward trend is indicative of a strategic push in the market, possibly through enhanced product offerings or effective distribution strategies. The fluctuation in their ranking, especially the dip in November, suggests a temporary challenge that was quickly addressed, resulting in a significant sales increase in December.
While Cascade Valley Cannabis has maintained a presence in Oregon's Pre-Roll category, it is noteworthy that they have not broken into the top 30 in other states or categories. This could be seen as a limitation in their current market reach or product diversification. The absence from top rankings elsewhere might highlight opportunities for growth or areas needing strategic focus. By concentrating efforts on expanding their footprint beyond Oregon, Cascade Valley Cannabis could capitalize on the growing cannabis market across different states and categories, potentially replicating their success in Oregon in new markets.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Cascade Valley Cannabis has shown a notable upward trajectory in recent months, climbing from a rank of 20 in November 2024 to 14 in December 2024. This improvement in rank is significant, especially when compared to competitors like Entourage Cannabis / CBDiscovery, which has seen a decline from 9th place in September to 15th in December. Similarly, Cabana experienced a slight drop from 8th in September to 13th in December, while Drewby Doobie / Epic Flower fluctuated, ultimately landing at 16th in December. Decibel Farms maintained a relatively stable position, holding 12th place in both November and December. Cascade Valley Cannabis's rise in rank, coupled with a notable increase in sales from November to December, suggests a strengthening market position amidst fluctuating performances from its competitors.
Notable Products
In December 2024, the top-performing product for Cascade Valley Cannabis was the Flight Pack - 5 Strain Variety Pre-Roll 10-Pack (5g), maintaining its number one rank for four consecutive months with impressive sales of 3303 units. The Garlic Breath Pre-Roll (1g) held steady at the second position, demonstrating strong performance with a significant increase in sales compared to previous months. Tokyo Snow Pre-Roll (1g) climbed to third place, despite being unranked in October and November, indicating a resurgence in popularity. Breadstix Pre-Roll (1g) secured the fourth position, consistent with its November ranking. Sour Tangie Pre-Roll (1g) re-entered the rankings in December at fifth place, showcasing a notable comeback in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
