.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Casual Cannabis has shown notable improvement in the Concentrates category in California. Starting from October 2024, where the brand was ranked 46th, it made a significant leap to 18th by January 2025. This upward trajectory indicates a strong market presence and growing consumer preference, as evidenced by consistent sales growth over the same period. The brand's ability to break into the top 30 by December 2024 and further climb the ranks in January suggests strategic positioning and effective market penetration in California's competitive market.
However, it's important to note that Casual Cannabis was absent from the top 30 rankings in several other states and categories during this timeframe, which may indicate potential areas for growth or challenges in expanding their market reach beyond California. The brand's concentrated success in California's Concentrates category could serve as a blueprint for similar success in other regions, but the absence from the top 30 in other areas suggests there is still work to be done. Observing these trends can provide valuable insights into the brand's strategic focus and potential future moves.
Competitive Landscape
In the competitive landscape of California's concentrates category, Casual Cannabis has shown remarkable upward mobility, climbing from a rank of 46 in October 2024 to 18 by January 2025. This significant rise in rank indicates a strong increase in market presence and consumer preference, as evidenced by their sales growth from $77,304 to $178,637 over the same period. In contrast, Creme De Canna experienced a decline, dropping from 12th to 20th place, with sales decreasing from $246,066 to $169,291. Similarly, Bear Labs also saw a decline in rank from 10th to 17th, despite a slight increase in sales in January 2025. Meanwhile, Cream Of The Crop (COTC) and Everyday Dabs maintained relatively stable positions, with COTC experiencing a slight dip from 12th to 19th, and Everyday Dabs improving from 24th to 16th. Casual Cannabis's strategic advancements in product offerings or marketing could be contributing to its impressive rise, setting it apart from competitors who are either stagnating or declining in rank.
Notable Products
In January 2025, the top-performing product for Casual Cannabis was Zkittles Budder (1g) in the Concentrates category, achieving the number one rank with sales of 1515 units. Following closely, A Lil Kryzy Badder (1g) secured the second position, while Headlights Badder (1g) came in third. Lemon Banana Sherbet Badder (1g) and Black Runtz Badder (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, this marks a debut for these products in the rankings, as there were no recorded ranks in the previous months of October, November, or December 2024. This suggests a significant shift or introduction in the product lineup for Casual Cannabis at the start of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
