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Sep-2024
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Overview
Market Insights Snapshot
Catch Me Outside has shown varying performance across different states and categories in recent months. In Ontario, the brand's ranking in the Flower category has seen a significant fluctuation, with a drop from 65th in June to 84th in August, before recovering to 62nd in September. This indicates a resurgence in popularity or sales strategy that has begun to pay off. The sales figures align with this trend, as September's sales of 141,784 CAD were slightly higher than those in June, suggesting a recovery from the mid-summer dip. Notably, the brand's absence from the top 30 in any month could be seen as a challenge in maintaining a more consistent presence in the highly competitive Ontario market.
Meanwhile, in Saskatchewan, Catch Me Outside has maintained a more stable presence in the Flower category rankings, consistently staying within the top 30. The brand ranked 22nd in June and hovered around the 25th to 28th positions in the following months, with a slight improvement to 26th in September. This steadier performance is reflected in the growth of sales figures, which have steadily increased from 64,675 CAD in June to 84,104 CAD in September. This suggests a solid foothold in Saskatchewan, potentially indicating successful market penetration or customer loyalty in this region. The consistent ranking in Saskatchewan highlights a stark contrast to the more volatile performance in Ontario, providing insight into the brand's varying market strategies or consumer reception across different regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has experienced notable fluctuations in its rank and sales performance over the past few months. Despite a dip in rank during July and August 2024, where it fell to 82nd and 84th positions respectively, Catch Me Outside managed to rebound to 62nd place by September 2024. This recovery is significant considering the competitive pressure from brands like Edison Cannabis Co, which consistently improved its rank from 72nd in June to 60th in September, and Woody Nelson, which saw a sharp rise to 57th place in August before settling at 63rd in September. Catch Me Outside's sales trajectory mirrors its rank fluctuations, with a notable increase in September, suggesting a potential strategic adjustment or market response that could be explored further. Meanwhile, Pistol and Paris and Coterie have shown a downward trend in rank, indicating a possible opportunity for Catch Me Outside to capitalize on shifting market dynamics and consumer preferences.
Notable Products
In September 2024, Catch Me Outside's top-performing product was Couch Potato 3.5g, maintaining its number one rank from previous months with a notable sales increase to 5604 units. Rooster Call 3.5g held steady at the second position, with sales figures reaching 3007 units. Couch Potato 14g climbed to the third rank, showing a consistent improvement over the months, while Rooster Call 14g remained at fourth. Power Nap 3.5g continued to secure the fifth position, although its sales showed a slight decline compared to earlier months. This consistent ranking pattern highlights the strong market presence and consumer preference for the Couch Potato and Rooster Call product lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
