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Nov-2024
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Overview
Market Insights Snapshot
Catch Me Outside has demonstrated notable performance shifts across different states and categories over the past few months. In the Ontario market, the brand has shown a steady climb in the Flower category rankings, moving from 86th place in August 2024 to 51st by November 2024. This upward trend is complemented by a significant increase in sales, indicating a growing consumer interest and market penetration. Meanwhile, in the Saskatchewan market, Catch Me Outside's performance in the Flower category has been more volatile. The brand slipped out of the top 30 in October 2024, landing at 45th, but rebounded to 29th in November 2024. This fluctuation suggests potential challenges in maintaining consistent consumer engagement or facing strong competition in the region.
Examining the sales trajectory, Catch Me Outside's revenue in Ontario highlights a positive growth trend, with a notable increase from September to November 2024, reaching over 194,000 in sales. This growth could be attributed to strategic marketing efforts or product innovations resonating with consumers. In contrast, the sales figures in Saskatchewan reflect a more fluctuating pattern, with a dip in October followed by a recovery in November. This inconsistency might indicate external market factors or internal brand strategies that need adjustment. These insights into Catch Me Outside's performance across different regions and categories provide a glimpse into the brand's market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has shown a remarkable improvement in its ranking, moving from being outside the top 80 in August 2024 to securing the 51st position by November 2024. This upward trajectory is indicative of a significant increase in market presence and consumer interest. In comparison, Palmetto experienced a sharp rise in September but saw a decline by November, suggesting volatility in their market performance. Meanwhile, Cookies and QWEST have maintained relatively stable positions, with Cookies slightly dropping to 49th and QWEST to 54th in November. Common Ground has remained consistent, ranking 48th in both October and November. Catch Me Outside's ability to climb the ranks amidst such competition highlights its growing appeal and potential for further sales growth in the Ontario market.
Notable Products
In November 2024, the top-performing product for Catch Me Outside was Couch Potato (3.5g) in the Flower category, maintaining its first-place rank from previous months with notable sales of 4793 units. Rooster Call (3.5g) also held steady in second place, showing a consistent performance throughout the months. Farmer's Market (28g) made a significant entry in November, securing the third spot in its debut month. Couch Potato (14g) slipped from third to fourth place, indicating a slight decline in sales. Rooster Call (14g) also dropped one rank from fourth to fifth, reflecting a similar trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
