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May-2024
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Overview
Market Insights Snapshot
Caviar Gold has demonstrated varied performance across different states and categories over the past few months. In Arizona, the brand has shown a consistent presence in the Pre-Roll category, maintaining rankings within the top 30. Specifically, it moved from rank 25 in February 2024 to rank 24 in May 2024, with a notable increase in sales during March and April before a slight dip in May. This indicates a stable yet competitive positioning in the Arizona market. On the other hand, in Michigan, Caviar Gold's performance has been more volatile. The brand was not in the top 30 in February but climbed to rank 36 in March, only to fall back to 47 by May. This fluctuation suggests challenges in maintaining a steady market share in Michigan's Pre-Roll category.
In California, Caviar Gold has had a more robust and consistent performance. The brand maintained its position at rank 15 from February through April before climbing to rank 12 in May. This upward movement, coupled with a steady increase in sales, highlights a strong foothold in the California Pre-Roll market. This trend contrasts with their performance in Michigan, where they struggled to maintain a consistent ranking. The brand's ability to climb the ranks in California suggests effective market strategies or consumer preference that could be analyzed further for deeper insights.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Caviar Gold has shown a steady improvement in its market position, moving from rank 15 in February, March, and April 2024 to rank 12 in May 2024. This upward trend in rank is indicative of a positive reception and increasing sales, which rose from $889,248 in February to $1,151,781 in May. Notably, Grizzly Peak Farms has been a close competitor, fluctuating between ranks 10 and 14 over the same period, with sales slightly higher than Caviar Gold's. Pacific Reserve and Lime also pose significant competition, with Lime maintaining a top 10 position for most months. Despite these challenges, Caviar Gold's consistent performance and recent rank improvement suggest a strengthening market presence, which could be leveraged for further growth and competitive advantage.
Notable Products
In May-2024, the top-performing product from Caviar Gold was the Cavi Cone - Lightning OG Infused Pre-Roll (1.5g), which rose to the first position with notable sales of 8266 units. The Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) followed closely in second place, showing a significant improvement from its fifth place in April. The Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) dropped to third place, despite having been the top product in both March and April. The Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) fell to fourth place after maintaining the second position for the previous two months. Lastly, the Cavi Cone - Apple Drip Infused Pre-Roll (1.5g) remained in the fifth position, consistent with its April ranking.
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