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Oct-2024
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Overview
Market Insights Snapshot
Caviar Gold has shown varied performance across different states and categories in recent months. In the Arizona market, the brand's Pre-Roll category has seen a subtle yet positive trend, moving from a rank of 26 in July 2024 to 21 by October 2024. This improvement is noteworthy, especially considering the slight fluctuations in sales figures over the months, with a dip in August followed by a recovery in October. The brand's consistent presence in the top 30 throughout these months indicates a steady foothold in the Arizona pre-roll market.
Meanwhile, in California, Caviar Gold has maintained a strong position in the Pre-Roll category, holding a rank of 12 from September to October 2024. This stability reflects a significant increase in sales, reaching over $1.27 million in October. In contrast, the brand's performance in Michigan has been more dynamic, with a notable advancement from rank 54 in July to 32 in October, suggesting a growing popularity. However, it's important to note that Caviar Gold did not make the top 30 in Michigan until October, which highlights both the challenges and the potential for growth in this market.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Caviar Gold has shown a steady improvement in its ranking from July to October 2024, moving from 16th to 12th place. This upward trend in rank reflects a consistent increase in sales, which grew significantly from July to October. Despite this progress, Caviar Gold faces stiff competition from brands like Lowell Herb Co / Lowell Smokes and Time Machine, both of which maintained higher rankings throughout the same period. Lowell Herb Co / Lowell Smokes consistently ranked in the top 10, although their sales showed a slight decline from August to October. Meanwhile, Time Machine improved its rank from 12th to 10th, with a noticeable increase in sales, suggesting a strong competitive edge. Caviar Gold's ability to continue its upward trajectory in rank and sales will depend on how effectively it can differentiate itself in this competitive market.
Notable Products
In October 2024, the top-performing product for Caviar Gold was the Cavi Cone - King Cavi OG Infused Pre-Roll, maintaining its number one rank from September and achieving sales of 10,022 units. The Cavi Cone - Strong Berry Infused Pre-Roll moved up to the second position, with a notable increase in sales to 8,430 units. The Cavi Cone - Apple Drip Infused Pre-Roll dropped to third place, following a consistent performance in previous months. The Cavi Cone - Lightning OG Infused Pre-Roll remained stable at fourth place, showing a slight increase in sales. The Cavi Cone - Original Gangsta Infused Pre-Roll re-entered the rankings at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
