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Jan-2025
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Overview
Market Insights Snapshot
In the pre-roll category, Caviar Gold has shown varied performance across different states. In Arizona, the brand maintained a steady position at rank 28 from November 2024 through January 2025, despite a noticeable decline in sales from $93,179 in October 2024 to $69,532 in January 2025. This consistency in ranking amidst declining sales might indicate a stable market presence but also suggests potential challenges in increasing market share. In contrast, California proved to be a stronger market for Caviar Gold, where the brand improved its ranking from 14 in November 2024 to 11 by December 2024, holding this position into January 2025. This upward trend, despite a drop in sales from October 2024 to January 2025, suggests a competitive edge in California's pre-roll market.
Meanwhile, Caviar Gold's performance in Michigan highlights some challenges. The brand appeared in the rankings at position 43 in October 2024 but was absent from the top 30 in subsequent months until reappearing at rank 61 in January 2025. This absence from the top 30 for two consecutive months could indicate a struggle to maintain a competitive foothold in Michigan's pre-roll category. Such fluctuations suggest that while Caviar Gold has a strong presence in certain markets like California, it faces significant challenges in others, potentially due to varying consumer preferences or competitive pressures. These insights could be crucial for stakeholders looking to understand the brand's strategic positioning across different regions.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Caviar Gold has maintained a steady presence, with its rank fluctuating slightly between 11th and 14th place from October 2024 to January 2025. Despite a dip in sales from October to January, Caviar Gold has shown resilience by climbing back to 11th place by January 2025. In contrast, Kingpen experienced a more volatile ranking, dropping to 14th in December before recovering to 10th in January, indicating potential instability in their market position. Meanwhile, Time Machine consistently outperformed Caviar Gold, securing a top 10 position throughout the period, which suggests a strong market presence and possibly a more loyal customer base. Henry's Original and Sparkiez also posed competitive threats, with both brands showing upward trends in sales and rankings, particularly in November and December. These dynamics highlight the competitive pressure on Caviar Gold to innovate and differentiate its offerings to climb higher in the rankings and boost sales.
Notable Products
In January 2025, the top-performing product for Caviar Gold was Cavi Cone - Lightning OG Infused Pre-Roll (1.5g), which achieved the number one ranking with sales of 6307 units. This product improved from its third-place ranking in December 2024. Following closely in second place was Cavi Cone - Strong Berry Infused Pre-Roll (1.5g), which dropped one position from the previous month. Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) ranked third, experiencing a slight decline from its top spot in October and November 2024. Notably, Cavi Cone - Apple Drip Infused Pre-Roll (1.5g) saw a significant drop to fourth place, while Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) consistently held the fifth position since November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
