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Dec-2024
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Overview
Market Insights Snapshot
In the Arizona market, Caviar Gold's performance in the Pre-Roll category remained relatively stable towards the end of 2024. Starting at the 27th position in September, the brand improved slightly to 23rd in October but then settled back to 28th by December. This indicates a fluctuating presence within the top 30, which suggests room for growth or potential challenges in maintaining a consistent market position. Despite these shifts in ranking, there was a noticeable decline in sales from September to December, highlighting a potential area of concern for Caviar Gold in this state.
Meanwhile, in California, Caviar Gold demonstrated a more stable yet competitive performance in the Pre-Roll category. The brand maintained a strong presence, ranking consistently between 12th and 14th over the last four months of 2024. This stability in rankings, coupled with a slight increase in sales from September to October, underscores a robust market position in one of the largest cannabis markets. In contrast, the brand's absence from the top 30 in Michigan after October indicates a lack of significant traction in that state, which could be seen as a missed opportunity for expansion or an area needing strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Caviar Gold has experienced fluctuations in its ranking over the last few months, indicating a dynamic market presence. From September to December 2024, Caviar Gold's rank shifted from 12th to 13th, then to 14th, and back to 12th, demonstrating a resilient position despite competitive pressures. Notably, Lowell Herb Co / Lowell Smokes maintained a steady 10th position throughout the same period, consistently outperforming Caviar Gold in terms of rank. Meanwhile, Sparkiez showed a significant upward trend, climbing from 15th to 11th, potentially posing a growing threat to Caviar Gold's market share. On the other hand, Henry's Original and Grizzly Peak Farms have seen less stability, with rankings fluctuating but generally remaining below Caviar Gold. These insights suggest that while Caviar Gold holds a strong position, it faces challenges from both established and emerging competitors, necessitating strategic efforts to bolster its market standing.
Notable Products
In December 2024, Caviar Gold's top-performing product was Cavi Cone - Strong Berry Infused Pre-Roll (1.5g), which rose to the number one rank, achieving a notable sales figure of 6,795 units. Baby Cavi - Apple Drip Infused Pre-Roll 3-Pack (1.5g) secured the second spot, maintaining its consistent performance from the previous month. Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) ranked third, showing a slight decline from its second-place position in November. The Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) fell to fourth place after holding the top rank for three consecutive months prior. Lastly, Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) remained steady in fifth place, indicating stable demand despite lower sales figures compared to others.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
